We call ourselves Brand Culture Creatives because we are experts at helping our clients build their brands at the internal or "employee culture" level of their business. We help our clients WALK their Brand TALK by uncovering and leveraging their "WHY.".
Our Brand DNA methodology focuses on uncovering the unique genetic code each business brand has and leveraging it through their culture, leadership and processes. This inherently results in helping our clients' external marketing messaging become more congruent with who they are through their behaviors with their clients, vendors, and stakeholders.
We are passionate about transferring compelling knowledge to help businesses become conscious about defining and enhancing their brands through every aspect of their business: employees, customers, financial, and systems and processes.
Suzanne M. Tulien, Principal Consultant
Suzanne Tulien, Co-founder and Principal ofThe Brand Ascension Group® is committed to organizations who want to achieve transformational and sustainable brand success through strategic, internal branding practices. As co-pioneer of The Brand DNA System(SM), she helps small to medium sized clients define their internal brand core. Then, guides them to integrate it within their leadership, culture, and processes to produce experiences that inspire, motivate and engage employees to deliver memorable customer experiences consistently.
For 23 years, Suzanne has been passionately serving clients by creating corporate identity design solutions packaged with powerful strategic branding consulting and training. Working with a dynamic marketing and training firm, she helped design and facilitate marketing training workshops across the U.S. Then, as creative project manager for the global consulting firm, Navigant Consulting, Inc., she helped manage the internal and external brand acquisitioning of 13 different firms and the acculturation processes to be merged under one corporate entity.
She is author of The 6 Myths of Small Business Branding e-book, and co-author of BRAND DNA; Uncover Your Organization's Genetic Code for Competitive Advantage, as well as a plethora of brand articles published on BrandChannel.com, eHotelier, Go-To-Market Strategies, and others. Suzanne is passionate about paving the evolutionary highway for small businesses to grow from the inside out by conscious, strategic design, not by default!
Suzanne also contributed to the co-founding of the Global Institute of Inspiration, 2011-2012, as partner & VP Training & Delivery.
PROFESSIONAL CREDENTIALS:
Co-founder and Principal of The Brand Ascension Group
Co-Pioneer of the Brand DNA methodology
Speaker/Facilitator for corporate conferences
Certified Trainer; Train the Trainer II; Peak Potentials
Award winning graphic designer
Certified trainer in accelerated learning methodologies
Passions: Experiencing and delivering "aha moments," making
life fun, sustaining our amazing planet earth, dancing
What Suzanne adds to BA Group: A sense of "playing our way
to success" because she loves the unlimited opportunities to create perceptions, and keeping it inspiring!
Likes: Grande Sugar-Free Cinnamon Dolce latte w/soy (over ice
in the summer!) Frequent deep tissue massages, Groovy, eclectic "lounge modern" tunes, Karaoke (selective exhibitionist), ANY time spent in nature (flyfishing, hiking, camping, skiing)
Dislikes: Excuses, Victim Attitudes, Disregard of the
environment, Smoking
Favorite Color: Pinot-Noir (Is that a color?), Periwinkle, Ice Blue
Favorite Movie: Grand Canyon, Beetle Juice, all James Bond
films, AVATAR!
Favorite Song: As a highly auditory learner I appreciate a vast genre of music styles -
depends on my mood. One of my 'motivating' favorites is "Let's Go Crazy",
Prince. Other fabulous bands are Morcheeba, Everything But the Girl, Groove
Armada, and of course Queensryche!
Favorite drink & eat: Movie Popcorn. Fine cheeses, foccacia breads and excellent wine. Fondue,
grilled ribeye, grilled asparagus, garlic mashers, & more excellent wine....and a Smash Burger from time to time!
What I wanted to be when I grew up: A zookeeper.
Carol Chapman, (consultant contributor)
Co-Founder of Brand Ascension
and Co-Pioneer of Brand DNA:
PROFESSIONAL CREDENTIALS:
Co-founder of The Brand Ascension Group
Co-Pioneer of the Brand DNA methodology
Certified Train-the-Trainer I (Accelerated Learning) through Peak Potentials
Certified Executive Coach through the Professional School of Psychology in Sacramento.
Certified trainer and coach in Emotional Intelligence (EQ) through TalentSmart. Certified in the PDI "Profilor" series of 360 feedback tools through PDI
Member of the Society for Human Resource Management (SHRM).
Speaker for corporate conferences and organizations
Bachelor of Science degree from Georgia State University.
PIONEER of the INTERNAL
BRAND DNA SYSTEM™
Our Book:
"Work hard, play hard! I believe that by living through the law of intention, your life
can be all that you dream.
With true integrity, sincerity, balance and love, you will
reap the infinite benefits that
life so abundantly provides for us. Have fun, love what you do, and care for yourself and others -because we are all one."