We call ourselves Brand Culture Creatives because we are experts at helping our clients build their brands at the internal or "employee culture" level of their business. We help our clients WALK their Brand TALK.
Our Brand DNA methodology focuses on uncovering the unique genetic code each business brand has and leveraging it through their culture, leadership and processes. This inherently results in helping our clients' external marketing messaging become more congruent with who they are through their behaviors with their clients, vendors, and stakeholders.
We are passionate about transferring compelling knowledge to help businesses become conscious about defining and enhancing their brands through every aspect of their business: employees, customers, financial, and systems and processes.Watch our speaking video reels below each of our profiles and follow us on Twitter!!
BRAND CULTURE CREATIVE: Suzanne M. Tulien, Principal
Suzanne Tulien, Co-founder and Principal ofThe Brand Ascension Group® is committed to organizations who want to achieve transformational and sustainable brand success through strategic, internal branding practices. As co-pioneer of The Brand DNA System(SM), she helps small to medium sized clients define their internal brand core. Then, guides them to integrate it within their leadership, culture, and processes to produce experiences that inspire, motivate and engage employees to deliver memorable customer experiences consistently.
For 23 years, Suzanne has been passionately serving clients by creating corporate identity design solutions packaged with powerful strategic branding consulting and training. Working with a dynamic marketing and training firm, she helped design and facilitate marketing training workshops across the U.S. Then, as creative project manager for the global consulting firm, Navigant Consulting, Inc., she helped manage the internal and external brand acquisitioning of 13 different firms and the acculturation processes to be merged under one corporate entity.
The turning point in Suzanne's career in the creative communications/advertising and marketing arena came when she launched her own design firm in 2000, I.D. By Design. After 3 years of designing powerful corporate identity systems, it became more and more apparent that her clients weren't just looking for a new logo to represent their brand - they were silently screaming for a way to establish and sustain their competitive brand advantage in every aspect of their organization, from the inside out.
She is author of The 6 Myths of Small Business Branding e-book, and co-author of BRAND DNA; Uncover Your Organization's Genetic Code for Competitive Advantage, as well as a plethora of brand articles published on BrandChannel.com, eHotelier, Go-To-Market Strategies, and others. Suzanne is passionate about paving the evolutionary highway for small businesses to grow from the inside out by conscious, strategic design, not by default!
PROFESSIONAL CREDENTIALS:
Co-founder and Principal of The Brand Ascension Group
Co-Pioneer of the Brand DNA methodology
Speaker/Facilitator for corporate conferences
Certified Trainer; Train the Trainer II; Peak Potentials
Award winning graphic designer
Certified trainer in accelerated learning methodologies
Passions: Experiencing and delivering "aha moments", making
life fun, sustaining our amazing planet earth, dancing
What Suzanne adds to the BA Group: A sense of "playing our way
to success" because she loves the unlimited opportunities to create perceptions
Likes: Grande Sugar-Free Cinnamon Dolce latte w/soy (over ice
in the summer!)
Frequent deep tissue massages, Groovy, eclectic "lounge modern" tunes, Karaoke (selective exhibitionist), ANY time spent in nature (flyfishing, hiking, camping, skiing)
Dislikes: Excuses, Victim Attitudes, Disregard of the
environment, Smoking
Favorite Color: Pinot-Noir (Is that a color?), Periwinkle, Ice Blue
Favorite Movie: Grand Canyon, Beetle Juice, all James Bond
films, AVATAR!
Favorite Song: As a highly auditory learner I appreciate a vast genre of music styles -
depends on my mood. One of my 'motivating' favorites is "Let's Go Crazy",
Prince. Other fabulous bands are Morcheeba, Everything But the Girl, Groove
Armada, and of course Queensryche!
Favorite drink & eat: Movie Popcorn. Fine cheeses, foccacia breads and excellent wine. Fondue,
grilled ribeye, grilled asparagus, garlic mashers, & more excellent wine.
What I wanted to be when I grew up: A zookeeper.
BRAND CULTURE CREATIVE: Carol Chapman, Principal
Carol Chapman, Co-founder and Principal ofThe Brand Ascension Group® is committed to organizations who want to achieve transformational and sustainable brand success through strategic, internal branding practices. As co-developer of The Brand DNA SystemSM, she has helped numerous clients create consistent, relevant and distinctive experiences that inspire, motivate and engage employees to deliver memorable customer experiences.
For 30 years, Carol has cultivated extensive global experience and proven success in leading businesses through significant challenges. Her experience spans a variety of industries including hospitality/hotels, retail, high technology, professional services, financial services—banking and insurance, and healthcare; cable, media, government contractors, government-local, state and municipal. Specific accomplishments include guiding businesses through rapid change, brand positioning and integration, brand development/alignment and revitalization, branded service training, organization development, performance capability, employee brand engagement and service enhancement, talent acquisition, leadership assessment and development, and brand mergers and acquisitions.
She has helped organizations develop brand scorecards for managing business metrics and performance and reward/incentive programs to create a clear line-of-sight for employees. This has resulted in laser-focus at the individual level that drive team, unit and brand performance aligned with business strategy and brand goals.
Carol has held several executive management and strategic roles, including Vice President of Human Resources-Asia Pacific for the largest hotel company in the world-InterContinental Hotels Group (IHG) – formerly Six Continents Hotels and Bass Hotels & Resorts. In that position, she played a key role in the acquisition and integration of the InterContinental global brand. She led the integration of a regional chain of multiple branded hotels to capitalize on desired synergies and integrate these into the branded service philosophies of the existing portfolio of brands upon conversion.
As an international speaker, she has presented at major conferences in London, Singapore, Bali and the U.S. She regularly presents webinars on the topic of brand definition, brand strategy and management and has presented for InterCall, Microsoft Live, ReadyTalk, Smallbiz America, Small Business Television (SBTV.com), Better Management (SAS, Inc.). She is author of numerous articles and published in Brand Channel, ehotelier, and Sales and Service Excellence. She is also co-author of "Brand DNA: Uncover Your Organization's Genetic Code for Competitive Advantage". See http://brandascension.com/branddna_book.html for more info. Through her work, Carol is helping to create a paradigm shift in the way organizations cultivate and leverage leading practices to engage their employees and enhance brand perceptions, performance and value.
Carol holds a B.S. in Criminal Justice/Human Behavior. She also holds the following certifications: Certified Executive Coach, Certified in Emotional Intelligence, and Certified Train-the-trainer (Accelerated/Experiential Learning). She brings a unique mix of skills and experience for organizations to develop strong leaders and branded cultures that deliver better performance. She also believes everyone in an organization is responsible for understanding and delivering "on-brand" experiences.As a Brand Culture Creative Carol is leading a new breed of next generation businesses to leverage the power of internal brand strategies that deliver enhanced performance and perception of their brands. PROFESSIONAL CREDENTIALS:
Co-founder and Principal of The Brand Ascension Group
Co-Pioneer of the Brand DNA methodology
Certified Train-the-Trainer I (Accelerated Learning) through Peak Potentials
Certified Executive Coach through the Professional School of Psychology in Sacramento.
Certified trainer and coach in Emotional Intelligence (EQ) through TalentSmart. Certified in the PDI "Profilor" series of 360 feedback tools through PDI
Member of the Society for Human Resource Management (SHRM).
Speaker for corporate conferences and organizations
Bachelor of Science degree from Georgia State University.
MORE ABOUT CAROL...
Passions: Developing and testing new theories and
methodologies
Helping entrepreneurs and businesses build phenomenal brands
Being a catalyst for others
Exploring/tasting new fine wines
Playing with her Dobermans "Seagram" and "Raven" and sable-colored, exotic
Burmese cat "Suki" (who came all the way from Australia)
What Carol adds to the Team: Creator/Explorer of Ideas
Out-of-the-box thinking
Open and flexible mindset
Committed crusader for the cause
Likes: People who get it! A challenge. Integrity. Cultural diversity.
Dislikes: Constant complainers. Stupidity. People who disrespect our environment
Favorite Color: Green
Favorite Movie: Legally Blonde
Favorite Music: Classics such as Pink Floyd, World Music-especially Putumayo, Lounge Modern, New Age (e.g., Jonn Serrie)
Favorite drink & eat: Annie's Lane Copper Trail Australian
Shiraz paired with husband Michael's famous fig and prosciutto pizza
What I wanted to be when I grew up: CIA Agent
PIONEERS of the INTERNAL
BRAND DNA SYSTEM™
Authors of:
"Work hard, play hard! I believe that by living through the law of intention, your life
can be all that you dream.
With true integrity, sincerity, balance and love, you will
reap the infinite benefits that
life so abundantly provides for us. Have fun, love what you do, and care for yourself and others -because we are all one."
"Embrace change for what it is, opportunity for continuous learning and growing which takes us to new endeavors and heightened awareness of all that we have to offer this world.
Be true to yourself for in so doing, you create a well of authenticity from which to draw upon and set an example for others."
We call ourselves Brand Culture Creatives because we are experts at helping our clients build their brands at the internal or "employee culture" level of their business. We help our clients WALK their Brand TALK.
