PHASE II – (ASSESS) BRAND DIAGNOSTIC
Answers the question:
Are you living your Brand DNA?
The BrandDIAGNOSTIC™ is the baseline assessment phase for understanding how your brand is currently perceived relative to your newly created Brand DNA—the foundation for building your brand internally and externally. It reveals fundamental perceptions from selected internal (cross-section of employees) and external (customer base) key stakeholders based on the desired business intelligence needed, such as (but not limited to):
- What is the perceived value proposition of your brand?
- Do you deliver on your Brand Promise?
- If not, where are the gaps?
- How do you achieve the desired brand perception?
- How do you promote belief and trust in your brand?
In this phase BA Group facilitates, consults, and delivers the BrandDiagnostic™ in through a comprehensive suite of brand assessment tools and products based on your company size and need. These brand assessment tools include: “do-it-yourself” toolkit and products with step-by-step brand-building instructions; web-based (webinars) facilitation; and on-site consultative project and retainer work for clients wanting customized, guided assistance.
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