Watch this short video or read the blog below to learn how the use of key words and phrases can alter the overall perceptions others have of your business brand.
This brandbyte #1 is all about realizing the use of words in creating internal brand culture and memorable customer experiences.
And as always, we start with the heart of the organization’s brand DNA. The vocabulary your business uses in its daily operations impacts the perceptions of both the employee and the leadership culture. Sociologists agree, vocabulary is a powerful tool in the creation of energy in and among the business brand environment. For example, in your work environment you could be hearing a lot of ‘no problem’ as a response when it comes to asking others to do something for you. If that phrase were converted to “my pleasure” – the overall tone and authenticity in that response elicits a whole new energy. This shift in phraseology is so powerful, The Ritz Carlton uses this and other key terms to train their entire staff in setting the tone for internal and external communications. Continue reading