The Brand Ascension Group presents:
	BUILDING A WORLD-CLASS BRAND ON A SMALL BUSINESS BUDGET (1 Continuing Education Credit) Onsite classroom consisting of 4, 2hr. sessions (1 day per week for 4 weeks), workbook, experiential exercises and live facilitation, case studies, and collaboration. NON-CREDIT, CERTIFICATE PROGRAM $549 DOWNLOAD COURSE OUTLINE	Live Classroom Facilitation at: By The Brand Ascension Group DOWNLOAD BROCHURE

STOP MARKETING, for now, and START BRANDING
Define or re-Define Your Business Brand From the INSIDE OUT & Start Actioning it in just 30 days!
Learn the secrets as to why internal brand definition is the secret to creating a WORLD-CLASS brand.

WORLD-CLASS BRAND DEVELOPMENT, SIMPLIFIED:

• Reduce the need for marketing/advertising efforts
• Drive the creative focus of all your marketing messages; social media, print, and electronic, to be highly distinctive, consistent and ON-Brand!
• Increase customer purchasing frequency
• Retain more customers long-term
• Reduce customer price sensitivity
• Increase referrals and your bottom line
• Elevate and make more memorable customer experiences
• Build employee consistency in expressing and championing your brand
• Build and leverage employee engagement and championship of the brand
• Increase your success with hiring the RIGHT employees!
• Leverage your systems and processes to more affirmatively deliver on your brand promise
  

Building a WORLD-CLASS Brand on a Small Business Budget in 30 Days!* Live Classroom Facilitation in a 4-Session Program
WHO SHOULD ATTEND: Business owners, CEOs, Marketing VPs and Directors, Brand Managers, HR Directors	NON-CREDIT CERTIFICATE PROGRAM: Participants are guided through a highly interactive, experiential, step-by-step proprietary process of internal brand definition and implementation strategies. Through this process you will learn how to ‘out-behave’ your competition by getting highly distinctive and consistent and enhance your employee culture, leadership, and systems and processes. Forget about spending more money in marketing efforts, learn how to define your unique Brand DNA and create powerful brand experiences that win customers for life by formulating and leveraging your unique Brand DNA (Dimensional Nucleic Assets®).	CLASSROOM SESSION LOCATION: Colorado State University-Pueblo at Colorado Springs, CO Division of Continuing Education Citadel Center 730 Citadel Drive East, Suite 300 Colorado Springs, CO 80909 Phone: 719.265.1707 info@BrandAscension.com
COURSE DATES & REGISTRATION: (workbook & course info downloads included) Min. participant sign up = 10, Maximum participants = 30 ; See Syllabus for more information.
FEBRUARY 2010	TUESDAYS: Feb. 2, 9, 16, 23 TIME: 9 am - 11 am	$549
MARCH 2010	TUESDAYS: Mar. 2, 9, 16, 23 TIME: 9 am - 11 am	$549
APRIL 2010	TUESDAYS: Apr. 6, 13, 20, 27 TIME: 9 am - 11 am	$549
MAY-DEC 2010	TO BE ANNOUNCED
*This program is also offered as a 'do-it-yourself', self-paced online ecourse with video training and workbook download. ONLY $495. For more information click here.

SIMPLIFIED BRANDING. Solve your biggest challenges and work SMARTER by getting crystal clear and laser-focused through this accelerated, highly engaging and interactive business brand-building program delivered in 4, 2 hr. live facilitated sessions with workbook:

WHAT YOU WILL LEARN IN THIS ON-SITE LIVE FACILITATED 4-SESSION COURSE:
DOWNLOAD COURSE OUTLINE

1. The FIRST Classroom Session:

• Understand what branding is and is not, and why it matters to your bottom-line.
• Understand the true difference between Branding vs. Marketing and how you can utilize both to your advantage.
• Identify and define your core VALUES and STYLE attributes.
• Explore ways to act on your values and style attributes to create consistent and distinctive brand experiences for your customers and employees.
  

2. The SECOND Classroom Session:

• Adapt and model your methods after case studies of highly successful brands.
• Define STANDARDS to systematize and run your business brand on auto pilot.
• Create a customized Brand Scorecard of supportive actions to quantify and leverage your standards.
• Discover your key DIFFERENTIATORS that make your competition irrelevant and ways to leverage these to build brand advantage.

3. The THIRD Classroom Session:

• Discover and leverage your unique BRAND PLATFORM (MANTRA) that guides you and your employees to deliver on your brand.
• Learn what a Brand Promise is and how you can use it to create consistency in your business
• Declare and commit to your unique BRAND PROMISE that:
   Sets the rules for doing business, and
   Gets you laser-focused on how you deliver on the desired brand experience.

4. The FOURTH Classroom Session:

• Understand how you can leverage the power of the 3 MOST CRITICAL CHARACTERISTICS of a successful brand.
• Learn why multi-sensory brand experiences create a stronger bond with your customers.
• Understand how to create breakthrough MULTI-SENSORY PRACTICES that deliver unforgettable customer experiences.
• Integrate your new Brand DNA and use it to drive all marketing and communication efforts to be more consistent, distinctive and relevant in your market space.
• Create a customized Brand Blueprint for sustainable growth well into the future.

What you’ll get for your investment:

1. Four 2-hr. highly interactive, live facilitated sessions taking you through the step-by-step Brand DNA process in a classroom setting at CSU-Pueblo, at Colorado Springs.
2. Customized branded roadmap, which will guide you to generate tangible results with your customers and employees
   
3. Recorded sessions in the event business demands prevent you from attending any one of the 4 sessions
   
4. A downloadable 69 page, 4-module, workbook with practical exercises and bonus materials to maximize your brand building efforts
   
5. Highly interactive online instruction with live group discussion, yet the confidentiality and privacy you may prefer
   
6. Complimentary access to your instructors between sessions via email to address specific questions and support with exercise completion
   
7. Increased Return on Loyalty (ROL) = bigger revenues
   
8. More rewarding customer relationships
   
9. TRUE differentiators of your unique brand and how to capitalize on them
   
10. Exponential returns on your marketing dollars
    
11. Increased customer referrals from people who know the value you offer
    
12. A new perpective on hiring the "right" employee
13. The creation of consistent brand relevant standards that enable you to run your business on auto-pilot
    
14. The ability to build brand-relevant levels of extradordinary customer trust that makes your competition irrelevant

Some of our BRAND DNA GRADUATES

We are passionate about helping businesses define themselves at the Dimensional Nucleic level. This process creates unprecedented clarity, vision, and inspiration to ACTION the brand. Building your brands perception through memorable experiences is the secret to sustainable success!

This process is for those visionary entrepreneurs who desire to take their business to the next level and include their employees in the journey!

Your competitors can copy your selling points, your packages, your discount programs, and even your advertising....what they cannot so easily copy is a well-crafted internal brand strategy that instills trust, committment and loyalty in your customers and employees....that's how BRANDING makes an exponential difference!