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Afraid of Recruiters Stealing Your Employees?

June 7, 2013 By Suzanne Tulien

Look Inside Your Brand’s Culture for the Secret Weapon

One of my clients that I do some online work for asked me to remove the email links to the pictures and name of some of their employee teams that are displayed on several of  their site pages. She explained that the CEO was concerned that the email links made it an easy target for recruiters to communicate with his teams. (Forget about the convenience it provides the client, or prospect to inquire about their services, right?)

Hmmmm, this got me thinking.

How many employees have you lost to headhunters, recruiters, or you competitors over the years? As the economy improves and the job opportunities grow, this might be a concern for your business. Rather than blame the above mentioned perpetrators, I invite you to take a close look at your own business brand culture.

Ask these questions:

  1. Have we created a culture of collaboration?
  2. Do we have a culture of TRUST and RESPECT….REALLY?
  3. Does our employee team understand what they contribute to the success of the brand?
  4. Do we encourage autonomy?
  5. Do we equip our employees to create mastery in their area of expertise?
  6. Are we re-affirming their purpose in working for our brand?

A recent study through a collaboration of minds from MIT, Carnegie Mellon, and University of Chicago revealed some startling statistics on what motivates human beings that might provide some insight into creating a culture of inclusion, accountability, purpose and trust.  The finding are creatively revealed int his video:  Drive: The Surprising Truth About What Motivates Us . (Narrated by Dan Pink, illustrated by RSA).

Fact is, money is a motivator (if employees believe they are not paid enough) and they are responsible for doing ‘rudimentary’ level (simple, straight forward tasks). However, employees who are responsible for more complicated roles, having to do conceptual and creative thinking in their jobs do NOT respond to money motivators.

In brief, the study talks about the three curious key factors that lead to better performance and satisfaction in the workplace.

1)    Autonomy = our desire to be self-directed (make our own choices/decisions)

2)    Mastery = having the tools, time, and support to enable mastery (self-directed) of a skill they want to develop

3)    Purpose = understanding the overall transcendent purpose and goals of the brand, as well as the role they play in the success of the brand’s purpose.

  1. Examples: Founder of Skype says their “goal/purpose is to be disruptive, but in the cause of making the world a better place.”
  2. Example: Steve Jobs, “I want to put a ‘DING’ in the universe.”

 

“So what does this have to do with my Brand, you ask?” Remember, your brand IS your business and it starts deep inside the organization, with its promise, its PEOPLE, its ‘WHY.’ Becoming more purpose-driven, vs. profit-driven could be the secret to sustainability, loyalty, and growth. Without conscious thought to these elements, the internal infrastructure, the heart and soul of the organization, cannot sustain itself with consistency.

When the ‘profit’ motive is viewed as more important than the ‘purpose’ motive within an organization, then we loose ground in the performance and satisfaction levels of our employees. This is when they become highly volatile in their decision to be loyal to the brand they work for or not. We all want employees who are fiercely loyal to us and show actions and behaviors that manage and protect the brand they work for, right? If this is not internally happening within your brand’s culture, there is some work to do. There is some attention that needs to happen regarding what the brand messages out to the customer, and how it actually is creating the environment for its own employees.

If a headhunter or competitor wants one or more of your employees, they will find ways to get their attention (whether they have access to their emails online or not). The point I am making is that it is our jobs as business owners & brand managers to;

  1. get the right people on the bus (first and foremost)
  2. nurture their talents by equipping them to leverage their expertise
  3. give them the room to grow independently of micromanagement
  4. build a high level of trust and respect within the organization
  5. create a recognizable ‘internal brand culture’ that is consistent, distinctive and engaging while being true to the purpose of the brand

 What’s makes up your culture’s Brand DNA? Is it worth a look?

Filed Under: Brand Culture, Brand Strategy, employee engagement, Internal Branding, Living the Brand, Organizational Values Tagged With: brand engagement, Brand Purpose, branded culture, Employee engagement, employee retention, internal brand, living the brand

Testimonials

“Suzanne is personable, precise in her communications, and extremely professional. Her concept and methodology of brand development is simple and powerful, and it’s already reaping great results! Her vast experience and impeccable integrity make her a powerful member of my business team. I highly recommend Suzanne to any business owner seeking greater impact and a bigger bottom line! Great Results, Expert, High Integrity!”
Chevy Chevallard, CEO, Conduct Your Life!
Tonya-round-BW-web“Building on a lot of prior soul-searching and “inside work,” the Personal Brand Presence DNA process has helped me to step into an image that is consistent with who I know myself to be. It helped me to articulate what it really means to walk my talk in a way that’s visible and tangible, not just to me but also to others, and I will forever be grateful for that.”
Tonya Henderson, Ph.D, Gly Solutions
VW-Round-BW“I’m more clear and consistent in my actions and communication across the board. I’m more mindful about what I do – and even more importantly, how I think – and have more clear direction of what actions to take next and why. Identifying, defining, and stepping into my authentic self was exactly what I was looking for and needing to kick-start my next level of success! Because I am “Uniquely Wise, Deliciously Inspired!” Thank you Suzanne!”
Veronica WirthOwner + Creative DirectorDesign BistroVermont
“For years, I have been the gerbil on the wheel, trying with all of my energy, to be all things to all people.  It is so liberating to focus on the strengths I bring to the table and not worry about who that will line up with.  I love what you said about how when you let go of those who don’t line up, it only opens the door for more of those who do.  I am totally seeing that happen in my life and especially in my business!  I shared this with my business coach and he said that you were rig… Read more
Lisa Gross, Sr. Mortgage Lender, Peoples National Bank
“When I first came into the Personal Brand Mastermind program, I felt like my business was in a good place (just landed my biggest client to date) and wasn’t sure if it was for me. After JUST Module 1, I realized how much MORE my business can be and everything I have missed or currently am missing. What a powerful program by Suzanne and the Brand Ascension Group! Can’t wait for Module 2! Check her out if you are looking to take your business to another level and find YOUR BRAND DNA!” … Read more
Nathan Darrington, CEO, ND Total Web Design

SarahRyals-Pic“Suzanne creates a wonderful experience to build an understanding of brand, especially for those who are new to brand basics. Her teaching modules are clear, well organized, thoughtfully explained, and she does a great job coaching teams through the work. The final outcome is an actionable foundation for delivering a consistent, meaningful brand experience for all the brand’s stakeholders.”

Sarah Ryals, Women's Resource Agency Board Member
  JanePeck“Suzanne has facilitated training in our organization to bring the branding basics to our team.  She is dynamic, entertaining and engages all the senses in her training methods.  If you are looking to elevate your brand and engage your team in the process, I highly recommend her.”
Jane Peck, MBAAdministratorEndodontic Specialists of ColoradoColorado Springs
“By participating in Suzanne’s Personal Brand Mastermind Group I revealed my true, distinctive brand attributes which has allowed me to actively live my true brand self. It has been a tremendous value for my networking and branding of my consulting practice. Her program was professionally crafted and delivered with personal support and guidance. I would recommend Brand Ascension’s programs for any person or organization looking to elevate their brand presence.”
Mark ShadlePresidentSpeed2ResultsColorado Springs
DeniseWhitaker-BW-Round“Taking the Personal Brand Presence course was like going through a re-birthing process for myself. It was truly enlightening to have that alone time with ME, and rediscover who I was. The course and consulting sessions were empowering, and added so much confidence to my state of being!”
Denise Whitaker, Realtor
“Suzanne is a fantastic brand expert who makes an immediate impact to the bottom line. Her efforts helped me successfully launch a small business venture (fitness gym: dynamic-gyms.com) into a very competitive market achieving break even revenue goals within three weeks of opening! Simply unheard of in this market segment. This would not have been possible without her direct efforts to help us succeed.”
Larry Solecki, CEO, Dynamic Training & Fitness Gyms

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