By Carol Chapman, Principal & Co-founder, The Brand Ascension Group Most people have heard the term Moments of Truth. These are those defining moments when customers evaluate whether or not you Walk your Talk as a brand and declare “This is great—I’ll be back” or “Nada – don’t’ think I’ll return”. I’ve recently come to …Read the full article…
DON’T PUT YOUR BRAND AT RISK LIKE ‘AIG’ BY NOT LIVING YOUR CORE VALUES!
What are the core values of your brand that guide your behaviors and business practices? Given the current situation, I think most people would say AIG has severely tarnished its image and most certainly negatively impacted their reputation with the payout of those bonuses given the current economic situation and the bailout money handed to them.
Great Brands – Leading Best Practice Tip
#1 Great Brands dedicate a large majority of their ‘marketing dollars’ on increasing customer loyalty versus on acquiring (advertising/marketing) new customers. Why is this? Well, we all know that it takes 5 to 7 times more time, money and effort to acquire a new client than it does to keep one. So in using this …Read the full article…
“Taking the Personal Brand Presence course was like going through a re-birthing process for myself. It was truly enlightening to have that alone time with ME, and rediscover who I was. The course and consulting sessions were empowering, and added so much confidence to my state of being!”
