5 Strategies to Prepare Your Brand for Sustainable Success
By Carol Chapman, Principal & Co-founder, The Brand Ascension Group According to Martin Lindstrom, author of Brand Sense, there is a true correlation between the more sensory memories you activate within others, the stronger the bond you create with your brand. Organizations can build a powerful brand by leveraging all the senses within their business, …Read the full article…
Building a brand in today’s global market is very different from what it used to be. No longer can an organization expect marketing to do the work of branding. Marketing is important for communicating and spreading your brand’s message, piquing the interest of and acquiring new customers, however, the sheer effort of marketing doesn’t create a unique culture, systems and processes, nor deliver memorable brand experiences that keep customers coming back for more. That’s why the function of brand definition and development is critical prior to the creative efforts of marketing.
Times are tough and there are a lot of unknowns. Is your employee team getting sluggish, desparate, fearful, negative? It may be time for a Brand refresher initiative that re-energizes and motivates their ownership in your business brand!
The term branding is overused and misused in many conversations. Not only has it become erroneously synonymous with ‘marketing’, but the true meaning is completely overlooked as a poweful, highly critical piece to business success! This article speaks to the misuse and defines the true meaning of the term and how educating the business owner correctly and empower them to take action!
With all these new social media tools available, which do you choose to spend your time in? How do you create consistency in your brand and ensure your brand is represented with distinction and relevancy?
Phone calls not being returned, emails not being replied back to, over promising and under-deliverying (or not at all!) are just a few of the growing issues businesses are experiencing…
Learn how conscious branding practices can capture and sustain valuable market share in any economic situation