May 11th, 2020, Colorado Springs, CO – Local business consultant, author, and speaker, Suzanne Tulien of Brand Ascension has announced the launch of a new online course that helps solo-professionals identify and define their brand’s value position for distinction. “Ignite Your Personal Brand Presence DNA” online course was launched in early 2020 to offer an …Read the full article…
6 Ways Solo-preneurs Can Stay Brand Relevant in Tough Times
A strategic message to my fellow solo-preneurs seeking ways to survive and thrive in uncertain times…. So many of us solo-preneurs tend to define ourselves through the work we do. We have chosen to be in the business we are in and are passionate about what we deliver and understand that WE ARE THE BRAND …Read the full article…
Brand Stewardship. Is It Alive In Your Company Culture?
As a customer, which we all are on almost a daily basis, have you experienced the beautiful coherence that some organizations seem to have through every step of the customer transactional process? It’s a quite noticeable sense of trust, being taken care of, and confidence that can put you into a state of euphoria because …Read the full article…
The Fine Art of Merging Brands
You may have thought of merging with another business as a growth strategy once or twice. But whether you take this route or simply partner as a Joint Venture or team up as a host beneficiary or complimentary service with another entity; it is critical to take stock in the full essence each brand brings …Read the full article…
11 Reasons to Consciously, Strategically, & Deliberately Brand from the Inside Out
This will be a short article that is pointed to get you thinking about the impact of internal brand development and management for your business. You already have a brand (the collective perceptions both your employees and customers have about you — and lots of times even those two are vastly different), your real concern …Read the full article…
To Know Your Brand is to Be Your Brand
By Suzanne Tulien, Brand Elevation Enthusiast, The Brand Ascension Group It’s already February, 2019. Business owners everywhere are still wondering what this year will bring them in terms of profits, growth, evolution, and success. This article will be brief, as I just have one point I’d like for you to consider as you progress your …Read the full article…
Do You OWN Your Personal Brand?
Just to be clear, this isn’t an article discussing the legal ownership issues of your own personal brand, or anyone else’s. I want to stir up some conversation about your ‘Psychological Ownership’1 of the personal brand YOU portray. And with that comes the obvious question: “Are you even aware of your current Personal Brand, and ultimately, …Read the full article…
Internal Brand Development Answers 3 Key Positioning Questions
When an organization makes a decision to initiate a formalized internal brand development exercise they must prepare for and expect the results to impact every facet of the business. You see, branding isn’t about putting a prettier ‘lipstick on the pig’ (a new logo and website refresh), so to speak. True brand development starts from …Read the full article…
Why You Should Not Ask for Feedback on Your Business Card & Logo at a Networking Event.
It never fails… I get asked often enough this question when I meet people at various events I attend from delivering workshops to networking events. When they find out I am a brand consultant, the eyebrows go up, the cards come out, and the question starts with… “I just got these printed, (or, we just re-branded) …Read the full article…
What’s Missing In Your Marketing?…Your Personal Brand!
Most independent professionals don’t spend a lot of time uncovering their own most powerful marketable characteristics when communicating about their business. Rather, they tend to focus on marketing the features and benefits of the product. But you may be surprised to realize that it is YOU that your prospects are considering when it comes to …Read the full article…
