Recently, I have had several entrepreneurs make the statement to me… “I’m not sure I am ready to brand myself/my business.” (Maybe because they are a start up, or think it’s too expensive, or don’t have employees yet, or… [insert excuse]). This immediately provides a red flag to me in that there is a lack …Read the full article…
DEFINE YOUR UNIQUE BRAND! Because Your Brand Is Your Business™
Your brand is a perception that lives in the minds of your target audience. Yes, it’s an audience and that audience includes your customers, employees and the communities in which you do business. So, if you haven’t taken the time to define your brand then how can you manage to a perception you want to …Read the full article…
Are You Speaking Your Brand?
Enhance your Brand’s Experience with a Unique Language! Have you ever thought about the vocabulary you use in your every day interactions with customers, even with your employees? If you think about it a unique vocabulary can create an advantage in a very meaningful way to show up distinctive in how you interact internally (with …Read the full article…
It’s Time to Think Differently About Brand Differentiation
As business owners, we know that differentiation is one of the key attributes that win and keep business. Unfortunately, many business look at their differentiators from a product feature standpoint; which means they are missing a hugh component to true brand differentiation. Remember, a brand is a perception. We all have a brand; good, bad …Read the full article…
Three Ingredients to a Powerful Personal Brand Presence℠
I often get asked in interviews, “What makes up a good Personal Brand?” My immediate response is simpler in concept than it is in action: “Walk your talk.” ‘Good’ Personal Brands are those who keep their word, act on what they promise, and follow through with integrity. Period. But, when you get down to …Read the full article…
WHAT’S THE ‘DIFF?’
This article was spawned once again from an experience that jarred me to thinking about the power of brand differentiators and how so many small business owners have an enormous opportunity to leverage and capitalize on them….but just don’t.
Branded Imagination
Imagine a business world with an extraordinary level of brand consciousness that shows up in actions and behaviors consistently — walking their talk and living their brand day in and day out.
Understand it’s a Myth: “My Brand is My Logo”
The first chapter from “The 6 Myths of Small Business Branding” This begins a series of articles to identify and demystify the myths many business owners have about the function of branding, what constitutes their own brand, and marketing. We have identified 6 myths that seem to be commonplace with some of our …Read the full article…
Be, Do, Have—the Zen of Brand Success
Elevating Your Growth through Ancient Practices By Suzanne Tulien, Principal Brand Architect, Founder Don’t you just love the word ‘Zen’? It just feels good to say it. ZZZZEEEEEEENNNNNN – you almost automatically take a deep breath and relax. It’s just weird. Anyway, the other day I came across this word again and started thinking about …Read the full article…
Your Brand: The ‘Dark Matter’ of Your Business
I was watching one of those mind-blowing shows called ‘Inside the Milkyway’ on the National Geographic channel the other evening and it occurred to me how I could relate one of the weirdest concepts in astronomy to the concept of BRAND. For those entrepreneurs who tend to put branding into the same bucket as marketing …Read the full article…
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