brand dna

Uncover Your Brand DNA & Thrive.

Our Brand DNA methodology was born out of a realized need in the small to mid-sized business market. After years in the graphic design industry and working to up-level clients’ visual identity and external marketing messages, I realized that unless they were crystal clear on who they were as a brand and actually ‘walked their talk’ — all I was really doing was putting ‘lipstick on the pig’ (so to speak).

What my clients really needed WASN’T more marketing or a prettier logo, but rather a distinction in their ‘POSITION’, a clearer understanding of their ‘WHY’, and then a way to shape the employee and customer experience around that position with consistency and engagement.

Building Emotional Equity.

Resonance. With the brand, the client, the stakeholders. When you are crystal clear on what your brand truly represents, down to the nuts and bolts, your positioning, your world-view, what you care about, how you deliver; then you enable yourself to become more of that, in a bigger, more exposed and profound way. You begin to resonate with your ideal market at deeper levels than ever before.

The Brand DNA step-by-step system was designed to do just that, from the inside out.

Designed for businesses with employees or the solopreneur seeking to step into their full potential.

Uncover Your Genetic Code for Competitive Advantage:

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A MUST READ:
Brand DNA, Uncover Your Organization’s Genetic Code for
Competitive Advantage (hard or soft cover book or Kindle). For the ‘do-it-yourself’, driven entrepreneur who loves a step-by-step system for developing a powerfully branded business.