Brand Assessment Tools Help You Understand Your Brand Position
Our set of brand assessment tools are built to effectively assess where your brand is positioned within your employees and customers minds as well as relative to best practices. Find out where you stand among your customers, employees and competition with these powerful tools.
Answers the question: “Are you living your Brand DNA?”
The BrandDIAGNOSTIC™ is the baseline assessment phase for understanding how your brand is currently perceived relative to your newly created Brand DNA—the foundation for building your brand internally and externally. It reveals fundamental perceptions from selected internal (cross-section of employees) and external (customer base) key stakeholders based on the desired business intelligence needed, such as (but not limited to):
- What is the perceived value proposition of your brand?
- Do you deliver on your Brand Promise?
- If not, where are the gaps?
- How do you achieve the desired brand perception?
- How do you promote belief and trust in your brand?
In this phase BA Group facilitates, consults, and delivers the BrandDiagnostic™ through a comprehensive suite of brand assessment tools and products based on your company size and need. These brand assessment tools include: “do-it-yourself” toolkit and products with step-by-step brand-building instructions; web-based (webinars) facilitation; and on-site consultative project and retainer work for clients wanting customized, guided assistance.
- Internal Culture/Employee Perception Surveys
- Comprehensive analysis of findings
- Brand strategy outline and recommended steps
Internal and External Customer Surveys
Focus Groups, Mystery Shoppers
Brand strategy outline and recommended steps
Brand Customer Alignment™
Brand EQ™ (Emotional Intelligence)
Brand Web Presence™
Brand Visual Identity™
NEW! Non-Profit Brand Behavioral – Brand Assessment Tool