This article was spawned once again from an experience that jarred me to thinking about the power of brand differentiators and how so many small business owners have an enormous opportunity to leverage and capitalize on them….but just don’t.
Be, Do, Have—the Zen of Brand Success
Elevating Your Growth through Ancient Practices By Suzanne Tulien, Principal Brand Architect, Founder Don’t you just love the word ‘Zen’? It just feels good to say it. ZZZZEEEEEEENNNNNN – you almost automatically take a deep breath and relax. It’s just weird. Anyway, the other day I came across this word again and started thinking about …Read the full article…
Internal Brand Development Answers 3 Key Positioning Questions
When an organization makes a decision to initiate a formalized internal brand development exercise they must prepare for and expect the results to impact every facet of the business. You see, branding isn’t about putting a prettier ‘lipstick on the pig’ (a new logo and website refresh), so to speak. True brand development starts from …Read the full article…
Mind Your Own Business. Step Into YOUR Potential.
So, I hope it was the title that brought you into this article. Welcome! This topic has been on my mind lately as I am preparing for a Tedx Talk audition and formulating my position on the theme the ‘Future of our Future.’ Sure we have lots to look forward to in our futures when …Read the full article…
To Know Your Brand is to Be Your Brand
By Suzanne Tulien, Brand Elevation Enthusiast, The Brand Ascension Group It’s already April, 2015. Business owners everywhere are still wondering what this year will bring them in terms of profits, growth, evolution, and success. Over the past several years all of us have learned lessons in sustainability, creativity, and out-of-the-box thinking; it’s the survival mechanism …Read the full article…
3 Ways To Fall Back In Love with Your Business Brand!
Lately, especially, I have run into entrepreneurs who are questioning why they got into business for themselves. Granted, it has been a tough 3 years and still no confirmation of a better economy in the near future. Some are scared of not ever being able to make it, some are confused as to why they …Read the full article…
Goldman Sachs – A Risky Practice for the Brand?
Just last week Goldman Sachs, a well known Wall Street brand that is popular with investors and most definitely profitable, was accused of fraudulent actions involving sub-prime mortgages–investments that were likely to fail and these were selected by a Hedge Fund—Paulson & Co, Inc. According to a report on MSNBC.com with Lisa Myers, the SEC …Read the full article…
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