Brand Ascension

Elevating Conscious Branding in Business

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How to Build Your Business from the Inside Out

June 24, 2019 By Suzanne Tulien

Internal Branding

Moving from a ‘push’ to a ‘pull’ strategy. I read a white paper entitled Internal Branding; What is that exactly? By Allan Steinmetz, CEO of Inward Strategic Consulting, Inc. And felt compelled to add to his insights and hit on a couple of key overlooked areas of the process. First, I’d like to begin by …Read the full article…

Filed Under: brand building, Brand Culture, Brand Definition, Brand Strategy, Branded Customer Experience, Internal Branding, Living the Brand Tagged With: brand culture, Brand DNA, Brand Strategy, business branding, Internal Branding, livin the brand

11 Reasons to Consciously, Strategically, & Deliberately Brand from the Inside Out

April 11, 2019 By Suzanne

This will be a short article that is pointed to get you thinking about the impact of internal brand development and management for your business. You already have a brand (the collective perceptions both your employees and customers have about you — and lots of times even those two are vastly different), your real concern …Read the full article…

Filed Under: brand building, Brand Culture, Brand Strategy, Branded Customer Experience, Business Performance, Uncategorized

Internal Brand Development Answers 3 Key Positioning Questions

December 5, 2018 By Suzanne

Brandiing

When an organization makes a decision to initiate a formalized internal brand development exercise they must prepare for and expect the results to impact every facet of the business. You see, branding isn’t about putting a prettier ‘lipstick on the pig’ (a new logo and website refresh), so to speak. True brand development starts from …Read the full article…

Filed Under: brand building, Brand Integrity, Brand Strategy, Branded Customer Experience, Customer Service, Internal Branding, Living the Brand, Uncategorized

It’s Your Brand, Manage It! A ‘Must’ for Brand Elevation.

March 26, 2018 By Suzanne Tulien

When consulting to companies, it never ceases to amaze me how some business owners feel that their brand could be so much more, but it is not reaching its potential because they aren’t sure how to get the employees to be more ‘on-brand.’  “Oh, they’ll never do that,” or “We spent $X last year on …Read the full article…

Filed Under: brand building, Brand Definition, Brand Strategy, Branded Customer Experience, Internal Branding, Living the Brand Tagged With: brand building, brand culture, Brand Definition, Brand Strategy

A Woman’s Touch: Up-leveling the Branded Customer Experience

October 29, 2015 By Suzanne

I’ve never been more excited to go get my mammogram this year. Yes, you heard me right. I was excited. I remember what I experienced last year at the The Center for Women’s Imaging, Penrose St. Francis (CWI) and was blown away. Latte’s, gourmet cookies, lemon infused water, sugar hand scrub, trail mix, soothing environment…I …Read the full article…

Filed Under: brand building, Brand Culture, Brand Definition, Branded Customer Experience, Cognitive Resonance, Customer Experience, Customer Service, employee engagement

The Fallacy of “Re-Branding”

April 11, 2013 By Suzanne Tulien

Debunking the ‘external’ effort to re-position the brand. “Oh, you’re a brand consultant? Our company just went through a re-branding effort 6 months ago. We’ve all got new business cards, a new logo, and new ad campaigns coming out.” I cannot tell you how many times I hear this and like statements from those I …Read the full article…

Filed Under: Brand Culture, Brand Definition, Brand Strategy, Branded Customer Experience, Cognitive Dissonance, Internal Branding, Living the Brand Tagged With: brand culture, Brand Definition, Brand DNA, brand experience, Brand Strategy, Internal Branding, re-brand, re-branding

Myth: Branding is Just for Big Businesses!

September 6, 2012 By Suzanne Tulien

Truth: Every Business Can Benefit from a Conscious Brand Strategy — Why Not Your Small Business?

Filed Under: brand building, Brand Definition, Brand Differentiation, Branded Customer Experience, Internal Branding

First Come, First Serve – A ‘Brand Experience’ Dilemma?

August 31, 2012 By Suzanne Tulien

OK – right out of the shoot, I want you to weigh in on this recent scenario. I show up right at 7:30 am to an autoparts store who offers the service of testing and replacing car batteries. I wanted to be the first there because I had a 9am conference call to attend and …Read the full article…

Filed Under: Branded Customer Experience, Business Performance, Cognitive Dissonance, Customer Experience

Testimonials

Tonya-round-BW-web“Building on a lot of prior soul-searching and “inside work,” the Personal Brand Presence DNA process has helped me to step into an image that is consistent with who I know myself to be. It helped me to articulate what it really means to walk my talk in a way that’s visible and tangible, not just to me but also to others, and I will forever be grateful for that.”
Tonya Henderson, Ph.D, Gly Solutions
DeniseWhitaker-BW-Round“Taking the Personal Brand Presence course was like going through a re-birthing process for myself. It was truly enlightening to have that alone time with ME, and rediscover who I was. The course and consulting sessions were empowering, and added so much confidence to my state of being!”
Denise Whitaker, Realtor
“For years, I have been the gerbil on the wheel, trying with all of my energy, to be all things to all people.  It is so liberating to focus on the strengths I bring to the table and not worry about who that will line up with.  I love what you said about how when you let go of those who don’t line up, it only opens the door for more of those who do.  I am totally seeing that happen in my life and especially in my business!  I shared this with my business coach and he said that you were rig… Read more
Lisa Gross, Sr. Mortgage Lender, Peoples National Bank
“By participating in Suzanne’s Personal Brand Mastermind Group I revealed my true, distinctive brand attributes which has allowed me to actively live my true brand self. It has been a tremendous value for my networking and branding of my consulting practice. Her program was professionally crafted and delivered with personal support and guidance. I would recommend Brand Ascension’s programs for any person or organization looking to elevate their brand presence.”
Mark ShadlePresidentSpeed2ResultsColorado Springs
“When I first came into the Personal Brand Mastermind program, I felt like my business was in a good place (just landed my biggest client to date) and wasn’t sure if it was for me. After JUST Module 1, I realized how much MORE my business can be and everything I have missed or currently am missing. What a powerful program by Suzanne and the Brand Ascension Group! Can’t wait for Module 2! Check her out if you are looking to take your business to another level and find YOUR BRAND DNA!” … Read more
Nathan Darrington, CEO, ND Total Web Design
“Suzanne is a subject matter expert and superb facilitator for building a dynamic culture and brand. I have been in two organizations that immersed themselves in her engaging and powerful Brand DNA process. Her process fully enrolls everyone from customer facing staff to senior executives so that all conclusions are readily embraced and instantly internalized by all stakeholders. If your enterprise wants to experience immediate and lasting transformation, engage Suzanne.”
Robert Todd, Operations & Finance Expert
“Suzanne is personable, precise in her communications, and extremely professional. Her concept and methodology of brand development is simple and powerful, and it’s already reaping great results! Her vast experience and impeccable integrity make her a powerful member of my business team. I highly recommend Suzanne to any business owner seeking greater impact and a bigger bottom line! Great Results, Expert, High Integrity!”
Chevy Chevallard, CEO, Conduct Your Life!
“Wow, I wasn’t expecting such a breakthrough!” That is what you will tell yourself when you complete one of Suzanne’s Personal Brand Mastermind courses. If you are not aligned with your authenticity, everything in your life will suffer as a result. I highly recommend anyone who wants to get to the next level in business or their personal life to enroll in this series. This is an exclusive training program for high-caliber, high-potential clients so be ready to roll up your sleeves do… Read more
Cory Arcarese, CEO, CArc Media

SarahRyals-Pic“Suzanne creates a wonderful experience to build an understanding of brand, especially for those who are new to brand basics. Her teaching modules are clear, well organized, thoughtfully explained, and she does a great job coaching teams through the work. The final outcome is an actionable foundation for delivering a consistent, meaningful brand experience for all the brand’s stakeholders.”

Sarah Ryals, Women's Resource Agency Board Member
“I highly recommend Suzanne for website, branding, and any and all creative work. She is excellent to work with: fast, on-time, full of fresh ideas, offers solutions, great attitude, multi-talented…and also fun! Suzanne has been a tremendous asset to Grizzard and our marketing program. She is an integral part of our team and success.”
Stacy Guidice, Marketing Dir., Grizzard Communications

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