Brand Ascension

Elevating Conscious Branding in Business

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How to Build Your Business from the Inside Out

June 24, 2019 By Suzanne Tulien

Internal Branding

Moving from a ‘push’ to a ‘pull’ strategy. I read a white paper entitled Internal Branding; What is that exactly? By Allan Steinmetz, CEO of Inward Strategic Consulting, Inc. And felt compelled to add to his insights and hit on a couple of key overlooked areas of the process. First, I’d like to begin by …Read the full article…

Filed Under: brand building, Brand Culture, Brand Definition, Brand Strategy, Branded Customer Experience, Internal Branding, Living the Brand Tagged With: brand culture, Brand DNA, Brand Strategy, business branding, Internal Branding, livin the brand

11 Reasons to Consciously, Strategically, & Deliberately Brand from the Inside Out

April 11, 2019 By Suzanne

This will be a short article that is pointed to get you thinking about the impact of internal brand development and management for your business. You already have a brand (the collective perceptions both your employees and customers have about you — and lots of times even those two are vastly different), your real concern …Read the full article…

Filed Under: brand building, Brand Culture, Brand Strategy, Branded Customer Experience, Business Performance, Uncategorized

Internal Brand Development Answers 3 Key Positioning Questions

December 5, 2018 By Suzanne

Brandiing

When an organization makes a decision to initiate a formalized internal brand development exercise they must prepare for and expect the results to impact every facet of the business. You see, branding isn’t about putting a prettier ‘lipstick on the pig’ (a new logo and website refresh), so to speak. True brand development starts from …Read the full article…

Filed Under: brand building, Brand Integrity, Brand Strategy, Branded Customer Experience, Customer Service, Internal Branding, Living the Brand, Uncategorized

It’s Your Brand, Manage It! A ‘Must’ for Brand Elevation.

March 26, 2018 By Suzanne Tulien

When consulting to companies, it never ceases to amaze me how some business owners feel that their brand could be so much more, but it is not reaching its potential because they aren’t sure how to get the employees to be more ‘on-brand.’  “Oh, they’ll never do that,” or “We spent $X last year on …Read the full article…

Filed Under: brand building, Brand Definition, Brand Strategy, Branded Customer Experience, Internal Branding, Living the Brand Tagged With: brand building, brand culture, Brand Definition, Brand Strategy

A Woman’s Touch: Up-leveling the Branded Customer Experience

October 29, 2015 By Suzanne

I’ve never been more excited to go get my mammogram this year. Yes, you heard me right. I was excited. I remember what I experienced last year at the The Center for Women’s Imaging, Penrose St. Francis (CWI) and was blown away. Latte’s, gourmet cookies, lemon infused water, sugar hand scrub, trail mix, soothing environment…I …Read the full article…

Filed Under: brand building, Brand Culture, Brand Definition, Branded Customer Experience, Cognitive Resonance, Customer Experience, Customer Service, employee engagement

The Fallacy of “Re-Branding”

April 11, 2013 By Suzanne Tulien

Debunking the ‘external’ effort to re-position the brand. “Oh, you’re a brand consultant? Our company just went through a re-branding effort 6 months ago. We’ve all got new business cards, a new logo, and new ad campaigns coming out.” I cannot tell you how many times I hear this and like statements from those I …Read the full article…

Filed Under: Brand Culture, Brand Definition, Brand Strategy, Branded Customer Experience, Cognitive Dissonance, Internal Branding, Living the Brand Tagged With: brand culture, Brand Definition, Brand DNA, brand experience, Brand Strategy, Internal Branding, re-brand, re-branding

Myth: Branding is Just for Big Businesses!

September 6, 2012 By Suzanne Tulien

Truth: Every Business Can Benefit from a Conscious Brand Strategy — Why Not Your Small Business?

Filed Under: brand building, Brand Definition, Brand Differentiation, Branded Customer Experience, Internal Branding

First Come, First Serve – A ‘Brand Experience’ Dilemma?

August 31, 2012 By Suzanne Tulien

OK – right out of the shoot, I want you to weigh in on this recent scenario. I show up right at 7:30 am to an autoparts store who offers the service of testing and replacing car batteries. I wanted to be the first there because I had a 9am conference call to attend and …Read the full article…

Filed Under: Branded Customer Experience, Business Performance, Cognitive Dissonance, Customer Experience

Testimonials

“For years, I have been the gerbil on the wheel, trying with all of my energy, to be all things to all people.  It is so liberating to focus on the strengths I bring to the table and not worry about who that will line up with.  I love what you said about how when you let go of those who don’t line up, it only opens the door for more of those who do.  I am totally seeing that happen in my life and especially in my business!  I shared this with my business coach and he said that you were rig… Read more
Lisa Gross, Sr. Mortgage Lender, Peoples National Bank
“Suzanne is a fantastic brand expert who makes an immediate impact to the bottom line. Her efforts helped me successfully launch a small business venture (fitness gym: dynamic-gyms.com) into a very competitive market achieving break even revenue goals within three weeks of opening! Simply unheard of in this market segment. This would not have been possible without her direct efforts to help us succeed.”
Larry Solecki, CEO, Dynamic Training & Fitness Gyms
“I highly recommend Suzanne for website, branding, and any and all creative work. She is excellent to work with: fast, on-time, full of fresh ideas, offers solutions, great attitude, multi-talented…and also fun! Suzanne has been a tremendous asset to Grizzard and our marketing program. She is an integral part of our team and success.”
Stacy Guidice, Marketing Dir., Grizzard Communications
“Suzanne is personable, precise in her communications, and extremely professional. Her concept and methodology of brand development is simple and powerful, and it’s already reaping great results! Her vast experience and impeccable integrity make her a powerful member of my business team. I highly recommend Suzanne to any business owner seeking greater impact and a bigger bottom line! Great Results, Expert, High Integrity!”
Chevy Chevallard, CEO, Conduct Your Life!
“When I first came into the Personal Brand Mastermind program, I felt like my business was in a good place (just landed my biggest client to date) and wasn’t sure if it was for me. After JUST Module 1, I realized how much MORE my business can be and everything I have missed or currently am missing. What a powerful program by Suzanne and the Brand Ascension Group! Can’t wait for Module 2! Check her out if you are looking to take your business to another level and find YOUR BRAND DNA!” … Read more
Nathan Darrington, CEO, ND Total Web Design
VW-Round-BW“I’m more clear and consistent in my actions and communication across the board. I’m more mindful about what I do – and even more importantly, how I think – and have more clear direction of what actions to take next and why. Identifying, defining, and stepping into my authentic self was exactly what I was looking for and needing to kick-start my next level of success! Because I am “Uniquely Wise, Deliciously Inspired!” Thank you Suzanne!”
Veronica WirthOwner + Creative DirectorDesign BistroVermont
“Wow, I wasn’t expecting such a breakthrough!” That is what you will tell yourself when you complete one of Suzanne’s Personal Brand Mastermind courses. If you are not aligned with your authenticity, everything in your life will suffer as a result. I highly recommend anyone who wants to get to the next level in business or their personal life to enroll in this series. This is an exclusive training program for high-caliber, high-potential clients so be ready to roll up your sleeves do… Read more
Cory Arcarese, CEO, CArc Media
Tonya-round-BW-web“Building on a lot of prior soul-searching and “inside work,” the Personal Brand Presence DNA process has helped me to step into an image that is consistent with who I know myself to be. It helped me to articulate what it really means to walk my talk in a way that’s visible and tangible, not just to me but also to others, and I will forever be grateful for that.”
Tonya Henderson, Ph.D, Gly Solutions
  JanePeck“Suzanne has facilitated training in our organization to bring the branding basics to our team.  She is dynamic, entertaining and engages all the senses in her training methods.  If you are looking to elevate your brand and engage your team in the process, I highly recommend her.”
Jane Peck, MBAAdministratorEndodontic Specialists of ColoradoColorado Springs
SuzanneKladder-BW-Round“Suzanne and her Personal Brand program are amazing. She really gets you to take an honest, in-depth look at who you really are at your core and get past what you or others think you are. She helped me abandoned the idea that I needed to be perfect and to realize that perfection is me being me. The work I did with Suzanne continues to help me behave in a consistent, authentic way and it has had a positive impact on my business.”
Suzanne Kladder, Sales Whisperer

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