I am continually amazed at how many brands espouse to certain values and a way of being only to be disappointed when they don’t live up to what they say they are. When we live by our values, we reaffirm what we stand for to our employees and customers. When we don’t live by our …Read the full article…
Understand it’s a Myth: “My Brand is My Logo”
The first chapter from “The 6 Myths of Small Business Branding” This begins a series of articles to identify and demystify the myths many business owners have about the function of branding, what constitutes their own brand, and marketing. We have identified 6 myths that seem to be commonplace with some of our …Read the full article…
A Woman’s Touch: Up-leveling the Branded Customer Experience
I’ve never been more excited to go get my mammogram this year. Yes, you heard me right. I was excited. I remember what I experienced last year at the The Center for Women’s Imaging, Penrose St. Francis (CWI) and was blown away. Latte’s, gourmet cookies, lemon infused water, sugar hand scrub, trail mix, soothing environment…I …Read the full article…
“Taking the Personal Brand Presence course was like going through a re-birthing process for myself. It was truly enlightening to have that alone time with ME, and rediscover who I was. The course and consulting sessions were empowering, and added so much confidence to my state of being!”