Cognitive Resonance Archives ~ The Brand Ascension Group

Is Your Brand ‘Cognitively Resonant or Dissonant’?

September 5, 2018 By Suzanne Tulien

I am continually amazed at how many brands espouse to certain values and a way of being only to be disappointed when they don’t live up to what they say they are. When we live by our values, we reaffirm what we stand for to our employees and customers. When we don’t live by our …Read the full article…

Understand it’s a Myth: “My Brand is My Logo”

May 7, 2018 By Suzanne Tulien

The first chapter from “The 6 Myths of Small Business Branding” This begins a series of articles to identify and demystify the myths many business owners have about the function of branding, what constitutes their own brand, and marketing. We have identified 6 myths that seem to be commonplace with some of our …Read the full article…

A Woman’s Touch: Up-leveling the Branded Customer Experience

October 29, 2015 By Suzanne

I’ve never been more excited to go get my mammogram this year. Yes, you heard me right. I was excited. I remember what I experienced last year at the The Center for Women’s Imaging, Penrose St. Francis (CWI) and was blown away. Latte’s, gourmet cookies, lemon infused water, sugar hand scrub, trail mix, soothing environment…I …Read the full article…

“I’m more clear and consistent in my actions and communication across the board. I’m more mindful about what I do – and even more importantly, how I think – and have more clear direction of what actions to take next and why. Identifying, defining, and stepping into my authentic self was exactly what I was looking for and needing to kick-start my next level of success! Because I am “Uniquely Wise, Deliciously Inspired!” Thank you Suzanne!”