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Is Your Brand ‘Cognitively Resonant or Dissonant’?

September 5, 2018 By Suzanne Tulien

I am continually amazed at how many brands espouse to certain values and a way of being only to be disappointed when they don’t live up to what they say they are. When we live by our values, we reaffirm what we stand for to our employees and customers. When we don’t live by our …Read the full article…

Filed Under: Business Practices, Cognitive Dissonance, Cognitive Resonance, Corporate Values, Organizational Values Tagged With: Cognitive Dissonance, Cognitive Resonance, Corporate Values, Organizational Values

Understand it’s a Myth: “My Brand is My Logo”

May 7, 2018 By Suzanne Tulien

The first chapter from “The 6 Myths of Small Business Branding” This begins a series of articles to identify and demystify the myths many business owners have about the function of branding, what constitutes their own brand, and marketing. We have identified 6 myths that seem to be commonplace with some of our …Read the full article…

Filed Under: brand building, Brand Definition, Cognitive Resonance

A Woman’s Touch: Up-leveling the Branded Customer Experience

October 29, 2015 By Suzanne

I’ve never been more excited to go get my mammogram this year. Yes, you heard me right. I was excited. I remember what I experienced last year at the The Center for Women’s Imaging, Penrose St. Francis (CWI) and was blown away. Latte’s, gourmet cookies, lemon infused water, sugar hand scrub, trail mix, soothing environment…I …Read the full article…

Filed Under: brand building, Brand Culture, Brand Definition, Branded Customer Experience, Cognitive Resonance, Customer Experience, Customer Service, employee engagement

Testimonials

“Wow, I wasn’t expecting such a breakthrough!” That is what you will tell yourself when you complete one of Suzanne’s Personal Brand Mastermind courses. If you are not aligned with your authenticity, everything in your life will suffer as a result. I highly recommend anyone who wants to get to the next level in business or their personal life to enroll in this series. This is an exclusive training program for high-caliber, high-potential clients so be ready to roll up your sleeves do… Read more

Cory Arcarese, CEO, CArc Media

“Suzanne is personable, precise in her communications, and extremely professional. Her concept and methodology of brand development is simple and powerful, and it’s already reaping great results! Her vast experience and impeccable integrity make her a powerful member of my business team. I highly recommend Suzanne to any business owner seeking greater impact and a bigger bottom line! Great Results, Expert, High Integrity!”

Chevy Chevallard, CEO, Conduct Your Life!

“I’m more clear and consistent in my actions and communication across the board. I’m more mindful about what I do – and even more importantly, how I think – and have more clear direction of what actions to take next and why. Identifying, defining, and stepping into my authentic self was exactly what I was looking for and needing to kick-start my next level of success! Because I am “Uniquely Wise, Deliciously Inspired!” Thank you Suzanne!”

Veronica WirthOwner + Creative DirectorDesign BistroVermont

“Suzanne and her Personal Brand program are amazing. She really gets you to take an honest, in-depth look at who you really are at your core and get past what you or others think you are. She helped me abandoned the idea that I needed to be perfect and to realize that perfection is me being me. The work I did with Suzanne continues to help me behave in a consistent, authentic way and it has had a positive impact on my business.”

Suzanne Kladder, Sales Whisperer

“Suzanne is a subject matter expert and superb facilitator for building a dynamic culture and brand. I have been in two organizations that immersed themselves in her engaging and powerful Brand DNA process. Her process fully enrolls everyone from customer facing staff to senior executives so that all conclusions are readily embraced and instantly internalized by all stakeholders. If your enterprise wants to experience immediate and lasting transformation, engage Suzanne.”

Robert Todd, Operations & Finance Expert

“Suzanne has facilitated training in our organization to bring the branding basics to our team. She is dynamic, entertaining and engages all the senses in her training methods. If you are looking to elevate your brand and engage your team in the process, I highly recommend her.”

Jane Peck, MBAAdministratorEndodontic Specialists of ColoradoColorado Springs

“For years, I have been the gerbil on the wheel, trying with all of my energy, to be all things to all people. It is so liberating to focus on the strengths I bring to the table and not worry about who that will line up with. I love what you said about how when you let go of those who don’t line up, it only opens the door for more of those who do. I am totally seeing that happen in my life and especially in my business! I shared this with my business coach and he said that you were rig… Read more

Lisa Gross, Sr. Mortgage Lender, Peoples National Bank

“Suzanne creates a wonderful experience to build an understanding of brand, especially for those who are new to brand basics. Her teaching modules are clear, well organized, thoughtfully explained, and she does a great job coaching teams through the work. The final outcome is an actionable foundation for delivering a consistent, meaningful brand experience for all the brand’s stakeholders.”

Sarah Ryals, Women's Resource Agency Board Member

“Suzanne is a fantastic brand expert who makes an immediate impact to the bottom line. Her efforts helped me successfully launch a small business venture (fitness gym: dynamic-gyms.com) into a very competitive market achieving break even revenue goals within three weeks of opening! Simply unheard of in this market segment. This would not have been possible without her direct efforts to help us succeed.”

Larry Solecki, CEO, Dynamic Training & Fitness Gyms

“Building on a lot of prior soul-searching and “inside work,” the Personal Brand Presence DNA process has helped me to step into an image that is consistent with who I know myself to be. It helped me to articulate what it really means to walk my talk in a way that’s visible and tangible, not just to me but also to others, and I will forever be grateful for that.”

Tonya Henderson, Ph.D, Gly Solutions

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