I am continually amazed at how many brands espouse to certain values and a way of being only to be disappointed when they don’t live up to what they say they are. When we live by our values, we reaffirm what we stand for to our employees and customers. When we don’t live by our …Read the full article…
What Ever Happened to Good Ole ‘Common Courtesy’ in Business?
Just recently I was shopping satellite television providers. It seems like every time I turn around, I’m getting tagged for some additional (hidden) cost with my current provider—which by the way, I have been loyal to for 8 years. And yep, regardless of that loyalty, they keep inching up my monthly fees and before you know …Read the full article…
Goldman Sachs – A Risky Practice for the Brand?
Just last week Goldman Sachs, a well known Wall Street brand that is popular with investors and most definitely profitable, was accused of fraudulent actions involving sub-prime mortgages–investments that were likely to fail and these were selected by a Hedge Fund—Paulson & Co, Inc. According to a report on MSNBC.com with Lisa Myers, the SEC …Read the full article…
Unethical Behavior and Its Effect on Brand Reputation, Relationships and Sustainability!
Where Social Responsibility Elevates The Brand!
Rarely do you see a Starbucks commercial. When you do, you really notice. The most recent one is focused on their social responsibility as a highly respected brand that cares about the environment. It’s called ‘Join the Movement’ and it’s about making a difference.
Undercover Boss – Afraid of what you might find?
Learn powerful internal brand strategies from the new premiere show: Undercover Boss. Every business owner needs to see this and rethink how they’ve defined, communicated and are living their authentic brand from the inside out.
