Brand Ascension

Elevating Conscious Branding in Business

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PART 2: The Real Value of a Brand Advocate!

July 15, 2019 By The Brand Ascension Group

Build and leverage advocates for your brand to boost sales exponentially! In Part 1 of this post we shared what a brand advocate is and that is someone who will go to great lengths to promote your business in both online and offline networks. We also showed that by increasing brand advocates, your business can …Read the full article…

Filed Under: Brand Advocacy, Brand Culture, Customer Experience Tagged With: Brand Evangelists

PART 1: The Real Value of a Brand Advocate!

July 8, 2019 By The Brand Ascension Group

Build and leverage advocates for your brand to boost sales exponentially! Are you a brand advocate? Are you someone that will go to great lengths to let others know how much you love a particular brand? Do you tell your friends and family, your colleagues and business associates, and even people you just met? Many …Read the full article…

Filed Under: Brand Advocacy, Brand Culture, Customer Experience Tagged With: Customer Evangelists, Employee Evangelists

BrandByte #3 – Brand Management

March 28, 2019 By Suzanne Tulien

Are you managing your Brand behavior? Let’s discusses what Brand Management is (Active vs. Passive) and its power in building a successful brand. What’s in your Brand DNA? And how are you managing it? Check out this Brand Byte video…

Filed Under: brand building, Customer Experience

DEFINE YOUR UNIQUE BRAND! Because Your Brand Is Your Business™

July 25, 2018 By Suzanne Tulien

Your brand is a perception that lives in the minds of your target audience. Yes, it’s an audience and that audience includes your customers, employees and the communities in which you do business. So, if you haven’t taken the time to define your brand then how can you manage to a perception you want to …Read the full article…

Filed Under: brand building, Brand Definition, Brand Differentiation, Customer Experience Tagged With: brand culture, Brand Definition, Brand Differentiation, Customer Experience

A Woman’s Touch: Up-leveling the Branded Customer Experience

October 29, 2015 By Suzanne

I’ve never been more excited to go get my mammogram this year. Yes, you heard me right. I was excited. I remember what I experienced last year at the The Center for Women’s Imaging, Penrose St. Francis (CWI) and was blown away. Latte’s, gourmet cookies, lemon infused water, sugar hand scrub, trail mix, soothing environment…I …Read the full article…

Filed Under: brand building, Brand Culture, Brand Definition, Branded Customer Experience, Cognitive Resonance, Customer Experience, Customer Service, employee engagement

First Come, First Serve – A ‘Brand Experience’ Dilemma?

August 31, 2012 By Suzanne Tulien

OK – right out of the shoot, I want you to weigh in on this recent scenario. I show up right at 7:30 am to an autoparts store who offers the service of testing and replacing car batteries. I wanted to be the first there because I had a 9am conference call to attend and …Read the full article…

Filed Under: Branded Customer Experience, Business Performance, Cognitive Dissonance, Customer Experience

Return on Social Engagement

March 4, 2011 By The Brand Ascension Group

Social media has changed the way we think about our businesses and the way we do business. It’s changed the way we engage and interact personally. When I think about how long it took for me to warm up to it (i.e., get onboard with Facebook, learn how Twitter works and figure out the numerous features and opportunities generated through LinkedIn), it’s inconceivable to think of life without it now.

Social media is not only shifting the way we interact, but also what we’ve come to expect, the decisions we make and how we create meaningful dialogue with one another. Organizations are hopefully asking the questions of not only what, but also where, when, who and why they should use social media as a brand building strategy.

Filed Under: Brand Advocacy, Customer Experience, Social Engagement, Social Media, Uncategorized

What Ever Happened to Good Ole ‘Common Courtesy’ in Business?

August 9, 2010 By The Brand Ascension Group

Just recently I was shopping satellite television providers. It seems like every time I turn around, I’m getting tagged for some additional (hidden) cost with my current provider—which by the way, I have been loyal to for 8 years. And yep, regardless of that loyalty, they keep inching up my monthly fees and before you know …Read the full article…

Filed Under: Business Practices, Corporate Values, Customer Experience, Customer Service Tagged With: Business Practices, Customer Experience, Customer Service, Organizational Values

Testimonials

“For years, I have been the gerbil on the wheel, trying with all of my energy, to be all things to all people.  It is so liberating to focus on the strengths I bring to the table and not worry about who that will line up with.  I love what you said about how when you let go of those who don’t line up, it only opens the door for more of those who do.  I am totally seeing that happen in my life and especially in my business!  I shared this with my business coach and he said that you were rig… Read more
Lisa Gross, Sr. Mortgage Lender, Peoples National Bank
“Wow, I wasn’t expecting such a breakthrough!” That is what you will tell yourself when you complete one of Suzanne’s Personal Brand Mastermind courses. If you are not aligned with your authenticity, everything in your life will suffer as a result. I highly recommend anyone who wants to get to the next level in business or their personal life to enroll in this series. This is an exclusive training program for high-caliber, high-potential clients so be ready to roll up your sleeves do… Read more
Cory Arcarese, CEO, CArc Media
“By participating in Suzanne’s Personal Brand Mastermind Group I revealed my true, distinctive brand attributes which has allowed me to actively live my true brand self. It has been a tremendous value for my networking and branding of my consulting practice. Her program was professionally crafted and delivered with personal support and guidance. I would recommend Brand Ascension’s programs for any person or organization looking to elevate their brand presence.”
Mark ShadlePresidentSpeed2ResultsColorado Springs
“Suzanne is a subject matter expert and superb facilitator for building a dynamic culture and brand. I have been in two organizations that immersed themselves in her engaging and powerful Brand DNA process. Her process fully enrolls everyone from customer facing staff to senior executives so that all conclusions are readily embraced and instantly internalized by all stakeholders. If your enterprise wants to experience immediate and lasting transformation, engage Suzanne.”
Robert Todd, Operations & Finance Expert
“When I first came into the Personal Brand Mastermind program, I felt like my business was in a good place (just landed my biggest client to date) and wasn’t sure if it was for me. After JUST Module 1, I realized how much MORE my business can be and everything I have missed or currently am missing. What a powerful program by Suzanne and the Brand Ascension Group! Can’t wait for Module 2! Check her out if you are looking to take your business to another level and find YOUR BRAND DNA!” … Read more
Nathan Darrington, CEO, ND Total Web Design
VW-Round-BW“I’m more clear and consistent in my actions and communication across the board. I’m more mindful about what I do – and even more importantly, how I think – and have more clear direction of what actions to take next and why. Identifying, defining, and stepping into my authentic self was exactly what I was looking for and needing to kick-start my next level of success! Because I am “Uniquely Wise, Deliciously Inspired!” Thank you Suzanne!”
Veronica WirthOwner + Creative DirectorDesign BistroVermont

SarahRyals-Pic“Suzanne creates a wonderful experience to build an understanding of brand, especially for those who are new to brand basics. Her teaching modules are clear, well organized, thoughtfully explained, and she does a great job coaching teams through the work. The final outcome is an actionable foundation for delivering a consistent, meaningful brand experience for all the brand’s stakeholders.”

Sarah Ryals, Women's Resource Agency Board Member
SuzanneKladder-BW-Round“Suzanne and her Personal Brand program are amazing. She really gets you to take an honest, in-depth look at who you really are at your core and get past what you or others think you are. She helped me abandoned the idea that I needed to be perfect and to realize that perfection is me being me. The work I did with Suzanne continues to help me behave in a consistent, authentic way and it has had a positive impact on my business.”
Suzanne Kladder, Sales Whisperer
“Suzanne is a fantastic brand expert who makes an immediate impact to the bottom line. Her efforts helped me successfully launch a small business venture (fitness gym: dynamic-gyms.com) into a very competitive market achieving break even revenue goals within three weeks of opening! Simply unheard of in this market segment. This would not have been possible without her direct efforts to help us succeed.”
Larry Solecki, CEO, Dynamic Training & Fitness Gyms
“Suzanne is personable, precise in her communications, and extremely professional. Her concept and methodology of brand development is simple and powerful, and it’s already reaping great results! Her vast experience and impeccable integrity make her a powerful member of my business team. I highly recommend Suzanne to any business owner seeking greater impact and a bigger bottom line! Great Results, Expert, High Integrity!”
Chevy Chevallard, CEO, Conduct Your Life!

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