Your brand is a perception that lives in the minds of your target audience. Yes, it’s an audience and that audience includes your customers, employees and the communities in which you do business. So, if you haven’t taken the time to define your brand then how can you manage to a perception you want to …Read the full article…
A Woman’s Touch: Up-leveling the Branded Customer Experience
I’ve never been more excited to go get my mammogram this year. Yes, you heard me right. I was excited. I remember what I experienced last year at the The Center for Women’s Imaging, Penrose St. Francis (CWI) and was blown away. Latte’s, gourmet cookies, lemon infused water, sugar hand scrub, trail mix, soothing environment…I …Read the full article…
First Come, First Serve – A ‘Brand Experience’ Dilemma?
OK – right out of the shoot, I want you to weigh in on this recent scenario. I show up right at 7:30 am to an autoparts store who offers the service of testing and replacing car batteries. I wanted to be the first there because I had a 9am conference call to attend and …Read the full article…
BrandByte #3 – Brand Management
Are you ACTIVE or PASSIVE in your brand management? Watch our latest Brand Byte…
Return on Social Engagement
Social media has changed the way we think about our businesses and the way we do business. It’s changed the way we engage and interact personally. When I think about how long it took for me to warm up to it (i.e., get onboard with Facebook, learn how Twitter works and figure out the numerous features and opportunities generated through LinkedIn), it’s inconceivable to think of life without it now.
Social media is not only shifting the way we interact, but also what we’ve come to expect, the decisions we make and how we create meaningful dialogue with one another. Organizations are hopefully asking the questions of not only what, but also where, when, who and why they should use social media as a brand building strategy.
PART 2: The Real Value of a Brand Advocate!
Build and leverage advocates for your brand to boost sales exponentially! In Part 1 of this post we shared what a brand advocate is and that is someone who will go to great lengths to promote your business in both online and offline networks. We also showed that by increasing brand advocates, your business can …Read the full article…
PART 1: The Real Value of a Brand Advocate!
Build and leverage advocates for your brand to boost sales exponentially! Are you a brand advocate? Are you someone that will go to great lengths to let others know how much you love a particular brand? Do you tell your friends and family, your colleagues and business associates, and even people you just met? Many …Read the full article…
What Ever Happened to Good Ole ‘Common Courtesy’ in Business?
Just recently I was shopping satellite television providers. It seems like every time I turn around, I’m getting tagged for some additional (hidden) cost with my current provider—which by the way, I have been loyal to for 8 years. And yep, regardless of that loyalty, they keep inching up my monthly fees and before you know …Read the full article…
