Moving from a ‘push’ to a ‘pull’ strategy. I read a white paper entitled Internal Branding; What is that exactly? By Allan Steinmetz, CEO of Inward Strategic Consulting, Inc. And felt compelled to add to his insights and hit on a couple of key overlooked areas of the process. First, I’d like to begin by …Read the full article…
Branded Leadership Requires Clarity, Direction, and Focus.
Is It In Your DNA? You may be experiencing an impulse to evolve yourself, to realize the full potential of your expertise and make your greatest contribution to your profession, family and relationships. You may yearn for deeper experiences of trust, accomplishment and feel a longing to come more fully alive. You may even intuitively …Read the full article…
To Know Your Brand is to Be Your Brand
By Suzanne Tulien, Brand Elevation Enthusiast, The Brand Ascension Group It’s already February, 2019. Business owners everywhere are still wondering what this year will bring them in terms of profits, growth, evolution, and success. This article will be brief, as I just have one point I’d like for you to consider as you progress your …Read the full article…
Internal Brand Development Answers 3 Key Positioning Questions
When an organization makes a decision to initiate a formalized internal brand development exercise they must prepare for and expect the results to impact every facet of the business. You see, branding isn’t about putting a prettier ‘lipstick on the pig’ (a new logo and website refresh), so to speak. True brand development starts from …Read the full article…
When is the Right Time to Brand?
Recently, I have had several entrepreneurs make the statement to me… “I’m not sure I am ready to brand myself/my business.” (Maybe because they are a start up, or think it’s too expensive, or don’t have employees yet, or… [insert excuse]). This immediately provides a red flag to me in that there is a lack …Read the full article…
Three Ingredients to a Powerful Personal Brand Presence℠
I often get asked in interviews, “What makes up a good Personal Brand?” My immediate response is simpler in concept than it is in action: “Walk your talk.” ‘Good’ Personal Brands are those who keep their word, act on what they promise, and follow through with integrity. Period. But, when you get down to …Read the full article…
WHAT’S THE ‘DIFF?’
This article was spawned once again from an experience that jarred me to thinking about the power of brand differentiators and how so many small business owners have an enormous opportunity to leverage and capitalize on them….but just don’t.
Be, Do, Have—the Zen of Brand Success
Elevating Your Growth through Ancient Practices By Suzanne Tulien, Principal Brand Architect, Founder Don’t you just love the word ‘Zen’? It just feels good to say it. ZZZZEEEEEEENNNNNN – you almost automatically take a deep breath and relax. It’s just weird. Anyway, the other day I came across this word again and started thinking about …Read the full article…
It’s Your Brand, Manage It! A ‘Must’ for Brand Elevation.
When consulting to companies, it never ceases to amaze me how some business owners feel that their brand could be so much more, but it is not reaching its potential because they aren’t sure how to get the employees to be more ‘on-brand.’ “Oh, they’ll never do that,” or “We spent $X last year on …Read the full article…
Afraid of Recruiters Stealing Your Employees?
Look Inside Your Brand’s Culture for the Secret Weapon One of my clients that I do some online work for asked me to remove the email links to the pictures and name of some of their employee teams that are displayed on several of their site pages. She explained that the CEO was concerned that …Read the full article…
