This will be a short article that is pointed to get you thinking about the impact of internal brand development and management for your business. You already have a brand (the collective perceptions both your employees and customers have about you — and lots of times even those two are vastly different), your real concern …Read the full article…
Branded Leadership Requires Clarity, Direction, and Focus.
Is It In Your DNA? You may be experiencing an impulse to evolve yourself, to realize the full potential of your expertise and make your greatest contribution to your profession, family and relationships. You may yearn for deeper experiences of trust, accomplishment and feel a longing to come more fully alive. You may even intuitively …Read the full article…
Internal Brand Development Answers 3 Key Positioning Questions
When an organization makes a decision to initiate a formalized internal brand development exercise they must prepare for and expect the results to impact every facet of the business. You see, branding isn’t about putting a prettier ‘lipstick on the pig’ (a new logo and website refresh), so to speak. True brand development starts from …Read the full article…
Why You Should Not Ask for Feedback on Your Business Card & Logo at a Networking Event.
It never fails… I get asked often enough this question when I meet people at various events I attend from delivering workshops to networking events. When they find out I am a brand consultant, the eyebrows go up, the cards come out, and the question starts with… “I just got these printed, (or, we just re-branded) …Read the full article…
What’s Missing In Your Marketing?…Your Personal Brand!
Most independent professionals don’t spend a lot of time uncovering their own most powerful marketable characteristics when communicating about their business. Rather, they tend to focus on marketing the features and benefits of the product. But you may be surprised to realize that it is YOU that your prospects are considering when it comes to …Read the full article…
The Time is Now to Turn Your Focus Inward
For savvy, visionary, motivated small business entrepreneurs: Rise up out of the negativity of the economy and leverage this moment in time by working ON your business brand. Explore the power of defining, creating and building your own unique BRAND DNA.
What is the ‘One Word’ You Want to Own in the Minds of Your Market?
Regardless of the size of your organization, has the question been asked, “What is the one word you want to own in the minds of your market?? Before you answer, first think about…
It’s Time to Think Differently About Brand Differentiation
As business owners, we know that differentiation is one of the key attributes that win and keep business. Unfortunately, many business look at their differentiators from a product feature standpoint; which means they are missing a hugh component to true brand differentiation. Remember, a brand is a perception. We all have a brand; good, bad …Read the full article…
WHAT’S THE ‘DIFF?’
This article was spawned once again from an experience that jarred me to thinking about the power of brand differentiators and how so many small business owners have an enormous opportunity to leverage and capitalize on them….but just don’t.
Personal Branding: It’s an INSIDE job
I get excited to read other people’s perspectives on personal brand development. So when I seen an article come through my email that is entitled “7 Ways to Build Your Personal Brand,” I am super excited to see what this perspective will be, and if I can learn new things in this area. [One of …Read the full article…
