Regardless of the size of your organization, has the question been asked, “What is the one word you want to own in the minds of your market?? Before you answer, first think about…
It’s Time to Think Differently About Brand Differentiation
As business owners, we know that differentiation is one of the key attributes that win and keep business. Unfortunately, many business look at their differentiators from a product feature standpoint; which means they are missing a hugh component to true brand differentiation. Remember, a brand is a perception. We all have a brand; good, bad …Read the full article…
WHAT’S THE ‘DIFF?’
This article was spawned once again from an experience that jarred me to thinking about the power of brand differentiators and how so many small business owners have an enormous opportunity to leverage and capitalize on them….but just don’t.
Personal Branding: It’s an INSIDE job
I get excited to read other people’s perspectives on personal brand development. So when I seen an article come through my email that is entitled “7 Ways to Build Your Personal Brand,” I am super excited to see what this perspective will be, and if I can learn new things in this area. [One of …Read the full article…
Suzanne Tulien Selected to Co-Present at Academy of Management, Vancouver, BC
June, 2015, Colorado Springs, CO – Local business consultants and authors, Suzanne Tulien of The Brand Ascension Group, Tonya Henderson, D.M., of Gly Solutions, are teaming up with Joanne C. Preston, Ph.D. of Joanne C. Preston and Associates, and Phil Brown, D.M. of Six Points Consulting to deliver a professional development workshop at the 75th …Read the full article…
We’re Approaching 2013 – Do You Know Where Your Brand is Going?
3 Strategies to Guide Your Brand to Sustainable Success I watched a replay of a show on CNBC called ‘Keeping America Great’ featuring two prestigious American icons, Bill Gates and Warren Buffett. One of the questions from a college student was directed at Mr. Gates and asked something like this “Considering your level of success, …Read the full article…
Before You Spend $$ on marketing…Listen to This….
Brand Ascension’s Suzanne Tulien is interviewed by Talking Purpose host, Michelle Vendepas. We discuss how Brand DNA shapes and transforms how we and our businesses do business! it’s worth the due diligence to “uncover your genetic code for competitive advantage.” Listen to internet radio with Talking Purpose on Blog Talk Radio
Small Biz Advocate Show Interviews Suzanne Tulien
Find interviews with Small Business experts on the Small Business Advocate show Find interviews with Small Business experts on the Small Business Advocate show
Is Your Brand ‘App’-licable?
The evolution of brand engagement is mobile. Once a month I get together with a colleague & friend of mine and over “dos” pomegranate margaritas and chips and salsa (“patatas fritas y salsa”), we collaborate on and share the latest new apps (is that an official word now?) we’ve discovered and downloaded on our iPhones. …Read the full article…
Return on Social Engagement
Social media has changed the way we think about our businesses and the way we do business. It’s changed the way we engage and interact personally. When I think about how long it took for me to warm up to it (i.e., get onboard with Facebook, learn how Twitter works and figure out the numerous features and opportunities generated through LinkedIn), it’s inconceivable to think of life without it now.
Social media is not only shifting the way we interact, but also what we’ve come to expect, the decisions we make and how we create meaningful dialogue with one another. Organizations are hopefully asking the questions of not only what, but also where, when, who and why they should use social media as a brand building strategy.
