Brand Ascension

Elevating Conscious Branding in Business

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Goldman Sachs – A Risky Practice for the Brand?

April 19, 2010 By The Brand Ascension Group

Just last week Goldman Sachs, a well known Wall Street brand that is popular with investors and most definitely profitable, was accused of fraudulent actions involving  sub-prime mortgages–investments that were likely to fail and these were selected by a Hedge Fund—Paulson & Co, Inc. According to a report on MSNBC.com with Lisa Myers, the SEC …Read the full article…

Filed Under: brand building, Brand Integrity, Business Practices, Corporate Values, Organizational Values, Uncategorized Tagged With: brand building, Business Practices, Organizational Values, Social Responsibility

It’s 2010 – Where is YOUR Brand Going?

January 2, 2010 By Suzanne Tulien

5 Strategies to Prepare Your Brand for Sustainable Success

Filed Under: Uncategorized

Sensory Branding: It Makes $EN$E

December 8, 2009 By Suzanne Tulien

By Carol Chapman, Principal & Co-founder, The Brand Ascension Group According to Martin Lindstrom, author of Brand Sense, there is a true correlation between the more sensory memories you activate within others, the stronger the bond you create with your brand. Organizations can build a powerful brand by leveraging all the senses within their business, …Read the full article…

Filed Under: Sensory Branding, Uncategorized Tagged With: Sensory Branding

DEMAND FOR YOUR BRAND

November 6, 2009 By Suzanne Tulien

Building a brand in today’s global market is very different from what it used to be. No longer can an organization expect marketing to do the work of branding. Marketing is important for communicating and spreading your brand’s message, piquing the interest of and acquiring new customers, however, the sheer effort of marketing doesn’t create a unique culture, systems and processes, nor deliver memorable brand experiences that keep customers coming back for more. That’s why the function of brand definition and development is critical prior to the creative efforts of marketing.

Filed Under: Brand Culture, Brand Definition, Business Performance, Internal Branding, Uncategorized Tagged With: brand building, brand culture, Brand Definition, Business Performance, Business Practices, Corporate Values, Internal Branding, Organizational Values

BRAND AWARENESS; It’s All a ‘TWITTER®’

June 1, 2009 By Suzanne Tulien

With all these new social media tools available, which do you choose to spend your time in? How do you create consistency in your brand and ensure your brand is represented with distinction and relevancy?

Filed Under: Uncategorized

DON’T PUT YOUR BRAND AT RISK LIKE ‘AIG’ BY NOT LIVING YOUR CORE VALUES!

March 20, 2009 By The Brand Ascension Group

What are the core values of your brand that guide your behaviors and business practices? Given the current situation, I think most people would say AIG has severely tarnished its image and most certainly negatively impacted their reputation with the payout of those bonuses given the current economic situation and the bailout money handed to them.

Filed Under: Uncategorized

Seven Ways to Thrive in a Seemingly Adverse Economy

March 1, 2009 By Suzanne

In the recent economic environment, our psyches are being tested daily and pushed to the ultimate limits of our tolerance. The stock markets are falling. How far? Who knows? Wall Street is falling apart. Our banks are in a credit crisis. The government is saddled with a huge bailout as ‘main street’ reels with homeowners losing their mortgages, consumers tightening their pocketbooks, employees losing their jobs and entrepreneurs forced out of business.

Filed Under: Uncategorized

Great Brands – Leading Best Practice Tip

March 1, 2009 By The Brand Ascension Group

#1  Great Brands dedicate a large majority of their ‘marketing dollars’ on increasing customer loyalty versus on acquiring (advertising/marketing) new customers. Why is this? Well, we all know that it takes 5 to 7 times more time, money and effort to acquire a new client than it does to keep one. So in using this …Read the full article…

Filed Under: Uncategorized

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Testimonials

“Wow, I wasn’t expecting such a breakthrough!” That is what you will tell yourself when you complete one of Suzanne’s Personal Brand Mastermind courses. If you are not aligned with your authenticity, everything in your life will suffer as a result. I highly recommend anyone who wants to get to the next level in business or their personal life to enroll in this series. This is an exclusive training program for high-caliber, high-potential clients so be ready to roll up your sleeves do… Read more
Cory Arcarese, CEO, CArc Media
“Suzanne is personable, precise in her communications, and extremely professional. Her concept and methodology of brand development is simple and powerful, and it’s already reaping great results! Her vast experience and impeccable integrity make her a powerful member of my business team. I highly recommend Suzanne to any business owner seeking greater impact and a bigger bottom line! Great Results, Expert, High Integrity!”
Chevy Chevallard, CEO, Conduct Your Life!
VW-Round-BW“I’m more clear and consistent in my actions and communication across the board. I’m more mindful about what I do – and even more importantly, how I think – and have more clear direction of what actions to take next and why. Identifying, defining, and stepping into my authentic self was exactly what I was looking for and needing to kick-start my next level of success! Because I am “Uniquely Wise, Deliciously Inspired!” Thank you Suzanne!”
Veronica WirthOwner + Creative DirectorDesign BistroVermont
SuzanneKladder-BW-Round“Suzanne and her Personal Brand program are amazing. She really gets you to take an honest, in-depth look at who you really are at your core and get past what you or others think you are. She helped me abandoned the idea that I needed to be perfect and to realize that perfection is me being me. The work I did with Suzanne continues to help me behave in a consistent, authentic way and it has had a positive impact on my business.”
Suzanne Kladder, Sales Whisperer
“Suzanne is a subject matter expert and superb facilitator for building a dynamic culture and brand. I have been in two organizations that immersed themselves in her engaging and powerful Brand DNA process. Her process fully enrolls everyone from customer facing staff to senior executives so that all conclusions are readily embraced and instantly internalized by all stakeholders. If your enterprise wants to experience immediate and lasting transformation, engage Suzanne.”
Robert Todd, Operations & Finance Expert
  JanePeck“Suzanne has facilitated training in our organization to bring the branding basics to our team.  She is dynamic, entertaining and engages all the senses in her training methods.  If you are looking to elevate your brand and engage your team in the process, I highly recommend her.”
Jane Peck, MBAAdministratorEndodontic Specialists of ColoradoColorado Springs
“For years, I have been the gerbil on the wheel, trying with all of my energy, to be all things to all people.  It is so liberating to focus on the strengths I bring to the table and not worry about who that will line up with.  I love what you said about how when you let go of those who don’t line up, it only opens the door for more of those who do.  I am totally seeing that happen in my life and especially in my business!  I shared this with my business coach and he said that you were rig… Read more
Lisa Gross, Sr. Mortgage Lender, Peoples National Bank

SarahRyals-Pic“Suzanne creates a wonderful experience to build an understanding of brand, especially for those who are new to brand basics. Her teaching modules are clear, well organized, thoughtfully explained, and she does a great job coaching teams through the work. The final outcome is an actionable foundation for delivering a consistent, meaningful brand experience for all the brand’s stakeholders.”

Sarah Ryals, Women's Resource Agency Board Member
“Suzanne is a fantastic brand expert who makes an immediate impact to the bottom line. Her efforts helped me successfully launch a small business venture (fitness gym: dynamic-gyms.com) into a very competitive market achieving break even revenue goals within three weeks of opening! Simply unheard of in this market segment. This would not have been possible without her direct efforts to help us succeed.”
Larry Solecki, CEO, Dynamic Training & Fitness Gyms
Tonya-round-BW-web“Building on a lot of prior soul-searching and “inside work,” the Personal Brand Presence DNA process has helped me to step into an image that is consistent with who I know myself to be. It helped me to articulate what it really means to walk my talk in a way that’s visible and tangible, not just to me but also to others, and I will forever be grateful for that.”
Tonya Henderson, Ph.D, Gly Solutions

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