Just last week Goldman Sachs, a well known Wall Street brand that is popular with investors and most definitely profitable, was accused of fraudulent actions involving sub-prime mortgages–investments that were likely to fail and these were selected by a Hedge Fund—Paulson & Co, Inc. According to a report on MSNBC.com with Lisa Myers, the SEC …Read the full article…
It’s 2010 – Where is YOUR Brand Going?
5 Strategies to Prepare Your Brand for Sustainable Success
Sensory Branding: It Makes $EN$E
By Carol Chapman, Principal & Co-founder, The Brand Ascension Group According to Martin Lindstrom, author of Brand Sense, there is a true correlation between the more sensory memories you activate within others, the stronger the bond you create with your brand. Organizations can build a powerful brand by leveraging all the senses within their business, …Read the full article…
DEMAND FOR YOUR BRAND
Building a brand in today’s global market is very different from what it used to be. No longer can an organization expect marketing to do the work of branding. Marketing is important for communicating and spreading your brand’s message, piquing the interest of and acquiring new customers, however, the sheer effort of marketing doesn’t create a unique culture, systems and processes, nor deliver memorable brand experiences that keep customers coming back for more. That’s why the function of brand definition and development is critical prior to the creative efforts of marketing.
BRAND AWARENESS; It’s All a ‘TWITTER®’
With all these new social media tools available, which do you choose to spend your time in? How do you create consistency in your brand and ensure your brand is represented with distinction and relevancy?
DON’T PUT YOUR BRAND AT RISK LIKE ‘AIG’ BY NOT LIVING YOUR CORE VALUES!
What are the core values of your brand that guide your behaviors and business practices? Given the current situation, I think most people would say AIG has severely tarnished its image and most certainly negatively impacted their reputation with the payout of those bonuses given the current economic situation and the bailout money handed to them.
Seven Ways to Thrive in a Seemingly Adverse Economy
In the recent economic environment, our psyches are being tested daily and pushed to the ultimate limits of our tolerance. The stock markets are falling. How far? Who knows? Wall Street is falling apart. Our banks are in a credit crisis. The government is saddled with a huge bailout as ‘main street’ reels with homeowners losing their mortgages, consumers tightening their pocketbooks, employees losing their jobs and entrepreneurs forced out of business.
Great Brands – Leading Best Practice Tip
#1 Great Brands dedicate a large majority of their ‘marketing dollars’ on increasing customer loyalty versus on acquiring (advertising/marketing) new customers. Why is this? Well, we all know that it takes 5 to 7 times more time, money and effort to acquire a new client than it does to keep one. So in using this …Read the full article…
