May 11th, 2020, Colorado Springs, CO – Local business consultant, author, and speaker, Suzanne Tulien of Brand Ascension has announced the launch of a new online course that helps solo-professionals identify and define their brand’s value position for distinction.
“Ignite Your Personal Brand Presence DNA” online course was launched in early 2020 to offer an affordable solution to the smallest of businesses, the solopreneur, compete with larger companies through brand distinction. People who run a business without employees can be considered a ‘solo-preneur.’ These positions can encompass professions like Real Estate Agents, Brokers, Practitioners, Consultants, Coaches, Speakers, and the like. In most cases, the solopreneur is the brand of their own business.
“With our current COVID19 economic situation, many solo-professionals have minimized or revamped their businesses service offerings. And now is a rare opportunity for them to work ON their businesses, rather than always IN it. Providing a step-by-step course will help them consciously and strategically identify and define brand distinction, will help clarify their unique competitive advantage in order to market more strategically and competitively as this economy gets back on its feet,” cites Tulien.
The formal process of brand development is often overlooked in smaller businesses, because of their limited capacity to allot the time and attention to it. But mostly because of the lack of expertise in that particular area of strategy development. So, the function of marketing becomes the ‘go-to’ primary action to build their businesses, but often resulting in limited return on investment without the clarity of the brand’s value position identified; unfortunately, wasting precious capital.
This course was modeled after the Brand DNA (authored book of same title) methodology Suzanne pioneered for small businesses with employees over 12 years ago. It was re-engineered to speak directly to the solopreneurs’ unique situation in running a business and establishing a value position. The course can be reviewed and accessed by visiting: www.PersonalBrandPresence.com.
Suzanne Tulien, Brand Clarity Expert, Author, Speaker, Consultant, Brand Ascension, LLC, established in 2004, helps businesses position themselves through identifying, defining and aligning their Brand DNA to to what they truly stand for and accountable to walking their talk from the inside out. www.BrandAscension.com , inquiry@brandascension.com.
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