A 250th Anniversary Renaissance Project
with Our Founding Fathers
Facilitated by Suzanne Tulien, Brand Clarity Catalyst,
co-pioneer of the Brand DNA methodology, Author, Speaker
co-pioneer of the Brand DNA methodology, Author, Speaker
LIVING AMERICA'S BRAND DNA
A 250th ANNIVERSARY RENAISSANCE PROJECT
America turns 250 on July 4, 2026.
Beyond fireworks, it’s our once-in-a-lifetime opportunity to reconnect with the ideals that hold us together—beyond partisan politics.
America’s Brand DNA is a modern, NONPARTISAN framework that brings founding principles from the Declaration of Independence, the Constitution, Bill of Rights, and Federalist Papers, into your daily conversations. It is for anyone who wants clearer civic dialogue and collaboration.
Beyond fireworks, it’s our once-in-a-lifetime opportunity to reconnect with the ideals that hold us together—beyond partisan politics.
America’s Brand DNA is a modern, NONPARTISAN framework that brings founding principles from the Declaration of Independence, the Constitution, Bill of Rights, and Federalist Papers, into your daily conversations. It is for anyone who wants clearer civic dialogue and collaboration.
Learn more of the story by downloading the free materials.
THOUGHTFULLY DERIVED FROM AMERICA'S FOUNDING DOCUMENTS...
BUILT FROM AMERICA'S IDEALS for a more CONSCIOUS, STRATEGIC, & DELIBERATE SOCIETY.
DESIGNED AS A PRACTICAL CIVIC FRAMEWORK TO RECONNECT WITH AMERICA'S BRAND DNA.
BUILT FOR REAL-WORLD CONVERSATION, ACTIVITY & CIVIC UNITY.
LED BY SUZANNE TULIEN, BRAND DNA PIONEER, SPEAKER
What is
“America’s Brand DNA”?
When organizations (and a Country) need clarity, alignment, and shared language, to create a powerful value position and differentiation, they use Brand DNA to identify, define, and align:
Core Values (what we stand for)
Style Attributes (how we show up)
Differentiators (what makes us distinct)
Standards of Performance (what “ON-BRAND” looks like)
Brand Mantra (what we repeat)
Brand Promise (what we commit to)
America’s Brand DNA applies that same clarity tool to the American civic story—so we can talk about who we are and how we live it, with less heat and more signal.
Clarifying America’s Brand DNA starts with a simple idea: a brand isn’t a logo or a slogan—it’s the set of perceptions people hold about an entity, shaped by what it consistently does. In my definition, branding is the assignment of meaning—and meaning is assigned through real decisions, lived experiences, and repeated outcomes over time.
When we apply this to the United States of America, “brand” becomes a powerful civic lens. America’s brand shows up in how rights are protected, how justice is pursued, how power is restrained, and how we treat one another—especially when it’s hard. The founding documents weren’t just historical artifacts; they were an original blueprint for the nation’s intended identity and promise.
The Brand DNA process helps clarify those intended perceptions—so they’re not just admired on paper, but understood in practical, actionable terms. This isn’t about politics or marketing. It’s about giving citizens a shared, clear framework to recognize alignment, name drift, and participate in strengthening the promise we all live under.
“If we can’t define it, we can’t live it. That’s why clarity matters.”
- Suzanne Tulien
HOW TO USE AMERICA'S BRAND DNA..
At home: 10 minutes at dinner—“What do we mean by liberty, responsibility, and unity?”
In classrooms: a structured discussion prompt that builds civic literacy without partisan debate.
In communities: a 60–90 minute “Living America’s Brand” night (turnkey format).
In organizations: a clarity tool that supports leadership, culture, and community engagement.
In classrooms: a structured discussion prompt that builds civic literacy without partisan debate.
In communities: a 60–90 minute “Living America’s Brand” night (turnkey format).
In organizations: a clarity tool that supports leadership, culture, and community engagement.
Download the
CIVIC ACTION WORKBOOK FOR MORE IDEAS.
“America’s 250th is a reset moment. Clarity is the asset that helps us use it well.”
This is a NON-PARTISAN mission towards clarity for America's value position.
FAQ:
Is this political?
- No. This is a nonpartisan clarity tool based on enduring civic ideals and practical conversation prompts.
Is this historical analysis?
- It’s not a history lecture. It’s a modern framework designed to help people discuss ideals and standards clearly.
Can we host a 'Clarifying America's Brand DNA' event?
- Yes, community leaders, educators, groups, parents, and teams who want a clear, constructive way to talk about shared civic ideals.
Can Suzanne speak for our group?
- Yes - Keynotes, workshops, podcast interviews, live interviews, and facilitated sessions available.
Click to read each of 'America's Brand DNA Results' of the 6 components. (Starting Feb.16th)
Realize the power of clarity our Founding Fathers had intended through their work.
Preface & Story
Making the Brand Tangible
Clarifying America's Brand DNA project is a
shared civic compass rooted in our Founding Father's documents.
shared civic compass rooted in our Founding Father's documents.
AMERICA'S BRAND PLATFORM
This Civic Action Guidebook is the practical “how” behind
Clarifying America’s Brand DNA
A way to take the timeless intent of our founding principles and turn them into lived,
local behaviors that people can actually see, feel, and trust again.
local behaviors that people can actually see, feel, and trust again.
If America’s Brand DNA is the clarity of who we are meant to be, this guide helps us practice it—together—so our communities can move from shared ideals to shared standards, and from shared standards to shared action.
Inside, you’ll find facilitator-led, step-by-step activities designed for the very places where civic life is most tangible: libraries, civic groups, Rotary clubs, municipalities, universities, schools, women’s leadership circles, and community organizations of every kind. These experiences don’t require political agreement. They require something more foundational: a common language for dignity, fairness, responsibility, and “how we decide.” That’s what a shared civic compass really is—an accessible set of practices that helps everyday citizens and local leaders align around what we expect of ourselves, our institutions, and one another.
Inside, you’ll find facilitator-led, step-by-step activities designed for the very places where civic life is most tangible: libraries, civic groups, Rotary clubs, municipalities, universities, schools, women’s leadership circles, and community organizations of every kind. These experiences don’t require political agreement. They require something more foundational: a common language for dignity, fairness, responsibility, and “how we decide.” That’s what a shared civic compass really is—an accessible set of practices that helps everyday citizens and local leaders align around what we expect of ourselves, our institutions, and one another.
This guide is built to be hopeful and doable.
It turns the Standards of Performance from America’s Brand DNA into clear actions—simple sessions you can run in 30 minutes or in a 60–90 minute workshop format. Each activity produces something tangible: a local clarity tool, a civility pledge, a “read the receipts” habit, a listening-circle practice, or a community scoreboard that tracks observable trust signals without partisan framing. These are not abstract conversations. They are small, meaningful behaviors that begin to repair trust because they change the lived experience of civic life.
Most importantly, the Civic Action Guidebook reminds us that “We the People” includes all of us—and that our democracy isn’t sustained by slogans, but by the repeated choices we make in everyday life. When citizens and communities share clarity about what America stands for, we stop drifting and start aligning. We become less reactive and more intentional. We become steadier, stronger, and more proud of the country we are building together—one local action at a time.
To help you get the most from the guide, we recommend using it alongside two companion tools: the America’s Brand DNA Onesheet (a quick snapshot of the clarity) and the Clarifying America’s Brand DNA Handbook (a deeper reference for definitions and context). Together, these resources equip you to lead with confidence, stay anchored in shared principles, and turn national identity into civic assets that are practiced—right where you live.
Brand DNA Book + Workshops
Workshops:
Live facilitated Brand DNA in a Day (Organizations & Non-profits) Schedule Exploration Call
Live facilitated Brand DNA in a Day (Organizations & Non-profits) Schedule Exploration Call
Experience a live 'Clarifying America's Brand DNA' with our Founding Fathers PRESENTATION by Suzanne Tulien
Are you planning a 250th Anniversary Event?
Whether you are a civic group, Rotary Club, Library, Women's leadership groups, School/University...Bring Suzanne Tulien into your next event for a lively, experiential presentation on the process and outputs of this timely, clarifying exercise for America's Brand REFRESH celebrating our 250th Anniversary!
Whether you are a civic group, Rotary Club, Library, Women's leadership groups, School/University...Bring Suzanne Tulien into your next event for a lively, experiential presentation on the process and outputs of this timely, clarifying exercise for America's Brand REFRESH celebrating our 250th Anniversary!
Choose from topics such as: download Speaker Sheet
1). When Clarity Becomes a Civic Asset
2). We the People; Citizen-Owners Not Spectators
3). Standards of Performance: How a Nation Measures Itself
4). From Principles to Practice: Civic Action Experience
Meet BRAND DNA Co-Pioneer, Facilitator, Author, Speaker
SUZANNE TULIEN
Meet Suzanne Tulien
Brand Clarity Catalyst • Author of Brand DNA • Speaker
WE don’t need more debate.
We need a clear civic framework Americans can live through action—so our shared promise isn’t trapped in rhetoric or dependent on any one leader.
Suzanne Tulien is the author and co-pioneer of the Brand DNA methodology and a brand strategist/facilitator who helps organizations (and leaders) clarify identity, values, and standards through a proven Brand DNA process. This project applies that same clarity methodology to the civic story—helping communities create shared language and forward motion as America approaches 250 years.
Suzanne Tulien is the founder of Brand Ascension, Brand Clarity Expert, author, international speaker, & certified trainer. With 30+ years of brand consulting experience, & co-pioneer of the Brand DNA methodology, she facilitates workshops, webinars, and consulting through the lens of Brand DNA methodology—helping leaders and employees create distinction and “out-behave” the competition through conscious, strategic, deliberate brand alignment.
Copyright Suzanne Tulien