YOU BUILT IT. 
NOW SCALE IT.
You built the business.
You carried the risk.
You solved the problems.

But if you’re honest, you’re still inside it more than above it.

If decisions bottleneck at you…
If progress depends on your constant involvement…
If growth feels fragile instead of intentional…

You’re not doing anything wrong.

You’re just still operating like an owner,
when your business now requires a CEO.

The Difference No One Explains...
Most business owners never make this shift. 
Not because they can't, but because they don't know how. 
This six-week identity-shift experience exists to close that gap.
OWNERS
  • Keep things running
  • React to what's urgent
  • Carry the weight along
CEOs
  • Design how things run
  • Decide what matters most
  • Build leadership capacity
This is NOT a Workshop
It's an Identity Transition–From the Inside Out

THINK DIFFERENTLY. ALIGN INTERNALLY. SCALE STRATEGICALLY.

This is a DONE-WITH-YOU business clarifying experience for owners ready to stop managing day-to-day and start architecting.

You don't sit through lectures. 
You don't collect ideas you'll never use. 
You build a REAL CEO mindset and infrastructure–inside your real business–week by week.
 


Introducing...
THINK 
differently.
ALIGN
internally.
SCALE
strategically.


A BUSINESS 
RECALIBRATION EXPERIENCE

Think Differently. Align Internally. Scale Strategically.
DESIGNED FOR BUSINESS OWNERS & THEIR +1
...early bird $1,497* (for 2)

*Enroll before March 10th  |  March 11th+ price = $2,497
Ask about our non-profit rate!

Think Differently: 2026
Wednesdays: APRIL 1st, 8th, 15th, 22nd, 29th, May 6th
8AM - 12PM
Why You Must Bring a 'Plus One'

Every owner has the same problem:
They learn something new…
then return to a business that didn’t.

That’s why this experience is designed for two leaders.

Your Plus One may be:
   •  a partner
   •  a COO or operations leader
   •  a general manager
   •  a senior leader you trust

They are not an observer.
They are a co-architect.

Because when leadership thinking lives in more than one head, change sticks.


What Changes When You Think Like a CEO...
Over six focused weeks, you & your Plus One will build 
the growth tools your business demands for it's next level.
 
THINK DIFFERENTLY.

Let’s be honest—most leaders don’t need another reminder to “work on the business, not just in it.” What they need is a way to actually do it. This session is your permission slip (and toolkit) to step off the treadmill & look at your business with elevated perspective & sharper intention. We’ll disrupt stale habits, ask creatively tough, but fruitful questions, challenge default thinking, and reframe your leadership lens so you can see what’s really going on—and what’s really possible. Less grind, more vision.

ALIGN INTERNALLY.

Your brand is not your color palette. It’s how your organization thinks, speaks, behaves, and delivers—everywhere, every time. The problem? Most organizations are winging it. Enter the Brand DNA process: the missing piece that turns scattered interpretations into shared conviction of a value position. This is where internal alignment stops being wishful thinking and starts being a practical reality. When everyone—from the C-suite to customer support—embodies consistent, authentic INTERNAL brand CLARITY, it enables external trust. And that’s how you build a brand people advocate for.


SCALE STRATEGICALLY.

Growth is great—until it’s not. When scaling starts to feel like chaos in a nicer suit, it’s time for a smarter approach. This session equips you with a cohesive Business Plan, Brand Plan, and Marketing Plan using proprietary frameworks that actually play well together. We've got some creative, tough questions, that will change the way you see yourselves. You’ll leave with a clear, customized roadmap for scaling intentionally—without losing your mind (or your message). Because strategic doesn’t have to mean slow, and sustainable doesn’t have to mean boring.


Our PHILOSOPHY?
We leverage the "Done-With-You" Approach

BONUS! We work with you, side-by-side, as expert thought-partners throughout the entire process.


As trainers, we aspire to promoting active learning and self-sufficiency rather than solely "done-for-you" or "do-it-yourself" approaches.

We aim to help businesses achieve clarity, focus, direction, and confidence by addressing root causes rather than just symptoms. 

Our group collaborative training offers a unique blend of strategic planning and brand clarity expertise with appropriate time blocks that utilize carefully crafted questions, assessment tools, and exercises that enable deep thinking with your partner; creating a powerful dynamic that bridges logic and emotion to forge new ways of thinking to exponentially grow your brand.

This Experience is Designed for YOU, if You...
Have outgrown how you currently operate
Feel the gap between where YOU are & who YOU need to become
Know you're capable of more than 'firefighting and fixing'
Want the business to scale without breaking
Are ready to step fully into the CEO role
Next 2026 Cohort
Mark your Calendar DATES: 
Wednesdays: April 1st, 8th, 15th, 22nd, 29th, May 6th

Think Differently. Align Internally. Scale Strategically.
This dynamic done-with-you workshop is designed for Business Owners who are ready to stop running the business in survival mode—and start leading it like a CEO.

If you’ve built something real but still feel too close to the day-to-day…
If decisions feel heavier than they should…
If your people, messaging, and operations aren’t fully aligned without you constantly stepping in…
This is the work that changes that.

Over six immersive sessions, you’ll clarify and codify your organization’s Brand DNA from the inside out—the foundational thinking CEOs rely on to lead with confidence, consistency, and calm. Alongside this clarity, you’ll define the essential operational “must-have” processes that remove friction, create efficiency, and allow the business to function without everything running through you.

When these elements are defined and activated, something shifts:
  • Decisions get cleaner
  • Your team gets clearer
  • Trust compounds
  • Culture becomes intentional
  • And the business starts reflecting the value you know it has
This guided, interactive experience is led by Suzanne Tulien, Brand Clarity Catalyst and author of Brand DNA, alongside Mark Bittle, ConnectionMark’s Certified Resultant and Speaker. Together, they help you identify the authentic building blocks that elevate culture, performance, and market distinction—regardless of industry.

6 Transformational 4-Hour Sessions over 6 Weeks
For Business Owners and Their Right-Hand Leaders
Think of it as business therapy meets CEO mindset training—with sharp insight, practical tools, meaningful dialogue, and yes, the occasional uncomfortable truth.

This is where you stop hoping your business will mature…
and start leading it like the CEO it’s ready for you to become.

The planned curriculum...
(workbooks & handouts included)
 
WEEK 1 - SESSION 1 (4 hrs.): Get Grounded to Go Big

INTERNAL BRAND  |  Core Values – The Unshakable Foundation
Before you scale, anchor. Clarify the non-negotiable beliefs that drive decisions, behavior, and loyalty. These aren't poster values—they’re lived values. The kind that keep culture on course when the seas get rough.

OPERATIONS  |  The Business Plan: Your Strategic GPS
It’s time to stop winging it. Design a business plan that isn’t just shelf-worthy—it’s street-smart. We’ll explore the core pillars (Finance, Tech, Legal, HR, Brand, Mktg, Sales) to create direction, make smarter decisions, and anticipate problems before they crash your party.
 
WEEK 2 - SESSION 2 (4 hrs.): Personality with Process
OPERATIONS: Operational Strategy & Internal Alignment
Let’s untangle your internal chaos. Get your systems scalable, your processes streamlined, and your tech actually working for you. Spoiler alert: If you can’t duplicate it, you can’t grow it.

INTERNAL BRAND: Style Attributes – Your Brand’s Distinct Personality
Is your brand magnetic or vanilla? Define the vibe that shapes your tone, culture, and customer experience. Because nobody falls in love with a brand that’s trying to be everyone else.
 
WEEK 3 - SESSION 3 (4 hrs.): Your Behavior is the Brand - Walking Your Talk
INTERNAL BRAND   |  Standards of Performance – Your Behavior Blueprint
People don’t remember what you say, they remember how you show up. Design standards of behavior that reinforce your brand from the inside out—making your culture measurable, repeatable, and accountable.

OPERATIONS  |  Market Positioning & Blue Ocean Strategy
Forget following the herd. Understand your market, study your competitors, and carve out that juicy niche no one else owns. You’ll walk away with insight, strategy, and possibly a renewed love for bar graphs.
 
WEEK 4- SESSION 4 (4 hrs.): Differentiation is Not Optional
INTERNAL BRAND  |  Unique Brand Differentiators – Own Your “Onlyness”
What makes you unforgettable? Learn how to own space in your customer’s mind that no one else can claim. We'll break down the 3 levels of differentiation and show you how to rise above the noise without shouting.

OPERATIONS  |  Sales Process & Customer Experience
Create raving fans—not just buyers. Align your sales strategy with service excellence to build a brand that delivers on its promises (and delights in the process). Empower your people to become walking, talking brand champions.
 
WEEK 5 - SESSION 5 (4 hrs.): Align or Decline
INTERNAL BRAND  |  The Brand Platform & Brand Promise – Your Strategic Anchor
Time to tie it all together. Your brand platform becomes your North Star for culture, decision-making, and communication. If your team’s rowing in different directions, this is the oar.

OPERATIONS  |  Financial Literacy & Forward Momentum
“Know your numbers” isn’t just good advice—it’s a growth strategy. Decode financials, benchmark wisely, and build data-backed confidence in every decision you make. (Yes, even the uncomfortable ones.)
 
WEEK 6 - SESSION 6 (4 hrs.): Communicate, Activate, Elevate
OPERATIONS  |  Marketing & Messaging with Confidence
Translate all this brilliant internal work into an external presence that actually works. Master your messaging, plan your marketing, and tell your story in a way that resonates, converts, and inspires.

INTERNAL BRAND  |  Making Your Brand Tangible from the Inside-Out
Make it bold. Make it real. Your Brand DNA is what customers and your teams remember. It's time to take all your outputs and leverage them into actionable, tangible on-brand behaviors that create real distinction.  Learn the ways you can infuse all your outputs into the hearts and minds of your employees, culture, leadership and systems & processes.
 




THANK YOU, COMMUNITY HOST PARTNER:






LIMITED SEATING - 
ONLY 12 BUSINESSES PER COHORT

ASK ABOUT OUR 
NON-PROFIT RATE!

Why Bring Your +1? (mandatory!)
 Because clarity without alignment is a waste of time.

Your +1—the COO, integrator, or senior leader who makes things happen—is the bridge between vision and execution. Together, you’ll co-create a shared brand language and operational framework that drives alignment and builds momentum.

This isn’t another ‘business’ workshop.
It’s a catalyst for becoming who you're meant to be in the marketplace. Boldly. Bravely. Strategically.




IS YOU THE RIGHT FIT FOR THIS RECALIBRATION EXPERIENCE?

This training is a strong fit if you:

☐ Own a business that has outgrown “figure-it-out-as-we-go” leadership
☐ Are successful—but know your business is being held together more by you than by clear systems and shared thinking
☐ Feel the tension between being deeply involved and wanting to lead more strategically
☐ Want your brand, culture, and operations to actually reinforce each other
☐ Are ready to stop reacting and start making decisions from a clear CEO-level framework
☐ Know your team is capable—but lacks consistent direction and alignment
☐ Want to be known for more than what you do—how you lead matters to you
☐ Are open to honest insight, structured thinking, and doing the real work (not just talking about it)
☐ Believe clarity is a leadership responsibility—not a marketing exercise
☐ Are ready to think differently now so the business can grow deliberately next

This training may not be a fit if you:

  • Are looking for quick marketing tactics or surface-level fixes
  • Want someone to “do it all for you” without your involvement
  • Aren’t willing to examine how you are showing up as the leader
  • Prefer staying busy over becoming intentional

 

Your Ideal “Plus One” Participant:

Your Strategic Right Hand

Your Plus One is not there to observe. They are there to help translate CEO-level clarity into daily execution.

Common Roles

(Titles matter less than influence.)
  • Director of Operations / Operations Manager
  • General Manager
  • Chief of Staff (formal or informal)
  • Senior Project or Practice Lead
  • Trusted Partner or Co-Founder

Key Traits

Your ideal Plus One:
  • Thinks like an owner, not an employee
  • Follows through without being chased
  • Sees patterns, gaps, and misalignment quickly
  • Is trusted and respected by the team
  • Can handle honest conversations without defensiveness

How They Think

They:
  • Care deeply about clarity, consistency, and standards
  • Want the business to work without everything running through you
  • Are motivated by building something meaningful—not just staying busy
  • Are ready to grow into stronger leadership responsibility

BOTTOM-LINE QUALIFIER...

If you trust this person to help lead the business when you’re not in the room—they’re the right Plus One.

THANK YOU  to our COMMUNITY HOST PARTNER 
for LOCAL BUSINESS GROWTH & EXPANSION!

MEET YOUR EXPERT FACILITATORS....
Suzanne Tulien, Brand Clarity Expert
Meet Suzanne Tulien, Brand Clarity Expert,
Author, Certified Trainer, Speaker




Meet Mark Bittle,
Certified Resultant, Trainer, Speaker

I’m here to help you get more BRAND Conscious, 
REALIZE YOUR VALUE POSITION, & Grow strategically, to become who you want to be known for.

Uncovering your brand distinction and value position is in my DNA!

For over 30 years, my BRAND DNA methodology has been defining and clarifying the value positions of my clients who want to uncover their genetic code for competitive advantage. Because they believe that walking your talk & delivering on your promise is job #1! 

As a certified trainer, certified in adult learning methodologies, author of 4 books, and international speaker, my mission is to help you clarify your distinction by identifying and defining the key attributes that make you (your organization) who you are, and providing the tools to help you commit to taking action on fully walking your talk and ultimately becoming who you want to be known for.

My Brand "Why" - 
“I EXIST TO BE A CO-CREATIVE PARTNER IN THE EVOLUTION OF
SELF-ALIGNMENT + BUSINESS AUTHENTICITY; A CATALYST FOR CONSCIOUSNESS, INSPIRATION AND GROWTH.

. . . . . . . . . . . . . . . . . . . . . . 


I am the founder of Connectionmark™, a business consultancy dedicated to helping organizations and their leadership teams optimize and grow through strategic planning, development, and execution. With a passion for fostering community connections and empowering businesses, my  goal is to assist companies in navigating the complexities of their operations and uncovering the resources they need to succeed.

My journey into business strategy began after recognizing a gap in the way businesses were being served by traditional strategies. My experience as the Director of Marketing and Development for the largest media company in Southern Colorado, combined with my role as a local executive for a Fortune 150 company, and VP of Membership for the largest business membership organization, allowed me to see firsthand how businesses could thrive if provided with the right guidance and strategic insight.

Frustrated by the lack of attention given to the long-term development of clients’ businesses, I established  Connectionmark™. 
President and Founder
Certified Resultant™
Certified NxLevel Facilitator
Certified IceHouse Facilitator\
Professional Speaker, Author, Certified Business Consultant

Think Differently.    Align Internally.    Scale Strategically.
What Clients are Saying...




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