The planned curriculum...
(workbooks & handouts included)
Think Differently. Align Internally. Scale Strategically.
This dynamic ‘done-with-you’ workshop—designed specifically for visionary CEOs and their indispensable +1—delivers a powerful deep-dive into clarifying your organization's Brand DNA from the inside out. As well as key operational ‘must-have’ business processes, that when all are defined and actioned, creates productive efficiencies, consistencies that build trust, and a culture that perpetuates the value position.
Through a guided, interactive experience led by Brand Clarity Catalyst and author of Brand DNA, Suzanne Tulien, and ConnectionMark’s Certified Resultant and Speaker, Mark Bittle, you'll identify the authentic building blocks that drive culture, performance, and market distinction across any industry.
6 Transformational Sessions over 6 Weeks
For Visionary CEOs and Their Right-Hand Leaders
Think of it as business therapy meets brand bootcamp—with laughter, sharp insight, and the occasional uncomfortable truth. This guided experience blends strategic brand clarity with operational excellence so you can finally become the brand you're meant to be known for.
SESSION 1 (4 hrs.): Get Grounded to Go Big
BRAND: Core Values – The Unshakable Foundation
Before you scale, anchor. Clarify the non-negotiable beliefs that drive decisions, behavior, and loyalty. These aren't poster values—they’re lived values. The kind that keep culture on course when the seas get rough.
OPERATIONS: The Business Plan: Your Strategic GPS
It’s time to stop winging it. Design a business plan that isn’t just shelf-worthy—it’s street-smart. We’ll explore the core pillars (Finance, Tech, Legal, HR, Brand, Mktg, Sales) to create direction, make smarter decisions, and anticipate problems before they crash your party.
SESSION 2 (4 hrs.): Personality with Process
OPERATIONS: Operational Strategy & Internal Alignment
Let’s untangle your internal chaos. Get your systems scalable, your processes streamlined, and your tech actually working for you. Spoiler alert: If you can’t duplicate it, you can’t grow it.
BRAND: Style Attributes – Your Brand’s Distinct Personality
Is your brand magnetic or vanilla? Define the vibe that shapes your tone, culture, and customer experience. Because nobody falls in love with a brand that’s trying to be everyone else.
SESSION 3 (4 hrs.): Your Behavior is the Brand - Walking Your Talk
BRAND: Standards of Performance – Your Behavior Blueprint
People don’t remember what you say, they remember how you show up. Design standards of behavior that reinforce your brand from the inside out—making your culture measurable, repeatable, and accountable.
OPERATIONS: Market Positioning & Blue Ocean Strategy
Forget following the herd. Understand your market, study your competitors, and carve out that juicy niche no one else owns. You’ll walk away with insight, strategy, and possibly a renewed love for bar graphs.
SESSION 4 (4 hrs.): Differentiation is Not Optional
BRAND: Unique Brand Differentiators – Own Your “Onlyness”
What makes you unforgettable? Learn how to own space in your customer’s mind that no one else can claim. We'll break down the 3 levels of differentiation and show you how to rise above the noise without shouting.
OPERATIONS: Sales Process & Customer Experience
Create raving fans—not just buyers. Align your sales strategy with service excellence to build a brand that delivers on its promises (and delights in the process). Empower your people to become walking, talking brand champions.
SESSION 5 (4 hrs.): Align or Decline
BRAND: The Brand Platform – Your Strategic Anchor
Time to tie it all together. Your brand platform becomes your North Star for culture, decision-making, and communication. If your team’s rowing in different directions, this is the oar.
OPERATIONS: Financial Literacy & Forward Momentum
“Know your numbers” isn’t just good advice—it’s a growth strategy. Decode financials, benchmark wisely, and build data-backed confidence in every decision you make. (Yes, even the uncomfortable ones.)
SESSION 6 (4 hrs.): Communicate, Activate, Elevate
OPERATIONS: Marketing & Messaging with Confidence
Translate all this brilliant internal work into an external presence that actually works. Master your messaging, plan your marketing, and tell your story in a way that resonates, converts, and inspires.
BRAND: Your Brand Promise – The Heartbeat of Your Business
Make it bold. Make it real. Your brand promise is what customers remember (and recommend). When defined well and delivered consistently, it becomes your most powerful form of marketing. BONUS: Learn the ways you can infuse all your outputs into the hearts and minds of your employees, culture and leadership.
Why Bring Your +1?
Because clarity without alignment is a waste of time.
Your +1—the COO, integrator, or senior leader who makes things happen—is the bridge between vision and execution. Together, you’ll co-create a shared brand language and operational framework that drives alignment and builds momentum.
This isn’t just another ‘business’ workshop.
It’s a catalyst for becoming who you're meant to be in the marketplace.
Boldly. Bravely. Strategically.
Ready to Think Differently?
Align Internally. Scale Strategically.
Join us.