Mark Bittle
THINK
differently.
ALIGN
internally.
SCALE
strategically.
BUSINESS RECALIBRATION TRAINING
Suzanne Tulien
A 6 WEEK STRATEGIC BUSINESS REFINEMENT TRAINING
[ Exclusively for CEOs & their +1 ]
ARE YOU READY TO
ROLL UP YOUR SLEEVES & GET TO WORK?
ROLL UP YOUR SLEEVES & GET TO WORK?
What Makes This BUSINESS RECALIBRATION TRAINING Different?
🚀 Led by Two Seasoned Experts
Suzanne Tulien & Mark Bittle—nationally recognized speakers, trainers, and consultants with 48 years combined experience in helping businesses grow with clarity and purpose.
Suzanne Tulien & Mark Bittle—nationally recognized speakers, trainers, and consultants with 48 years combined experience in helping businesses grow with clarity and purpose.
🔍 Proven Processes, Accelerated Delivery
Experience the full Brand DNA methodology and a proprietary Strategic Organizational Growth System — all condensed into a no-fluff, results-first, experiential and collaborative format. Step-by-step exercises, assessment tools, and structured activities to keep you thinking strategically!
Experience the full Brand DNA methodology and a proprietary Strategic Organizational Growth System — all condensed into a no-fluff, results-first, experiential and collaborative format. Step-by-step exercises, assessment tools, and structured activities to keep you thinking strategically!
🧠 Minimal Slides, Maximum Impact
This isn’t a lecture. It’s an experiential deep-dive with HOT SEATS, collaborative working sessions, panel Q&A, and real-time application.
This isn’t a lecture. It’s an experiential deep-dive with HOT SEATS, collaborative working sessions, panel Q&A, and real-time application.
💼 Bring Your #2
This isn’t just about you, the CEO. It’s about embedding strategic thinking across your leadership. That’s why 2 key stakeholders per company are required. (You'll THANK us later!)
This isn’t just about you, the CEO. It’s about embedding strategic thinking across your leadership. That’s why 2 key stakeholders per company are required. (You'll THANK us later!)
🔒 Exclusive & Vetted
Enrollment is by a vetted/application process only. You're surrounded by like-minded, committed peers—not passive participants. Only 10-12 businesses per cohort training.
Enrollment is by a vetted/application process only. You're surrounded by like-minded, committed peers—not passive participants. Only 10-12 businesses per cohort training.
💰 ROI You Can Measure
All the impact of hiring outside consultants—at 1/4 of the cost, accelerated. 24 HOURS of live, onsite, expert guided training over 6, 4 hour weekly sessions.
All the impact of hiring outside consultants—at 1/4 of the cost, accelerated. 24 HOURS of live, onsite, expert guided training over 6, 4 hour weekly sessions.
🎓 Graduation With Momentum & Ready to Action
Celebrate what you’ve built—and get the option to keep working 1:1 with your trainers to stay in growth mode.
Celebrate what you’ve built—and get the option to keep working 1:1 with your trainers to stay in growth mode.
An Accelerated Training Series
for CEOs & their +1
Who are Ready to Stop Spinning
& Start Scaling...
You don’t need more theory.
You need traction.
You need traction.
If you're a CEO or President of a growing small business, you're likely juggling the chaos of growth with the weight of big decisions—and not enough time to really think strategically. You know your business has more potential. But how do you unlock it without losing momentum or pouring more money into consultants who never quite "get it"?
This is different. And so is your company.
Think Differently, Align Internally, Grow Strategically is a high-impact, invite-only (after assessment) training series designed for leaders like you—visionary, passionate, & well, overcommitted, and done with playing small. In just 6 highly-focused calibration sessions, you and a key stakeholder (your +1) will work on your business using proven, proprietary frameworks that deliver results—not fluff.
It’s Time to ...
Strategic growth doesn’t happen by accident.
It happens when conscious leaders like you carve out the space to make smart, deliberate moves—with expert guidance and a proven roadmap.
This is your time & space.
Let’s build something bigger.
3 Focused Areas to REFINE Your BUSINESS Brand
Three key components to REFINE AND CALIBRATE your SUCCESS.
THINK DIFFERENTLY:
Let’s be honest—most leaders don’t need another reminder to “work on the business, not just in it.” What they need is a way to actually do it. This session is your permission slip (and toolkit) to step off the treadmill & look at your business with elevated perspective & sharper intention. We’ll disrupt stale habits, ask creatively tough, but fruitful questions, challenge default thinking, and reframe your leadership lens so you can see what’s really going on—and what’s really possible. Less grind, more vision.
ALIGN INTERNALLY.
Your brand is not your color palette. It’s how your organization thinks, speaks, behaves, and delivers—everywhere, every time. The problem? Most organizations are winging it. Enter the Brand DNA process: the missing piece that turns scattered interpretations into shared conviction of a value position. This is where internal alignment stops being wishful thinking and starts being a practical reality. When everyone—from the C-suite to customer support—embodies consistent, authentic INTERNAL brand CLARITY, it enables external trust. And that’s how you build a brand people advocate for.
Your brand is not your color palette. It’s how your organization thinks, speaks, behaves, and delivers—everywhere, every time. The problem? Most organizations are winging it. Enter the Brand DNA process: the missing piece that turns scattered interpretations into shared conviction of a value position. This is where internal alignment stops being wishful thinking and starts being a practical reality. When everyone—from the C-suite to customer support—embodies consistent, authentic INTERNAL brand CLARITY, it enables external trust. And that’s how you build a brand people advocate for.
SCALE STRATEGICALLY:
Growth is great—until it’s not. When scaling starts to feel like chaos in a nicer suit, it’s time for a smarter approach. This session equips you with a cohesive Business Plan, Brand Plan, and Marketing Plan using proprietary frameworks that actually play well together. We've got some creative, tough questions, that will change the way you see yourselves. You’ll leave with a clear, customized roadmap for scaling intentionally—without losing your mind (or your message). Because strategic doesn’t have to mean slow,
and sustainable doesn’t have to mean boring.
Growth is great—until it’s not. When scaling starts to feel like chaos in a nicer suit, it’s time for a smarter approach. This session equips you with a cohesive Business Plan, Brand Plan, and Marketing Plan using proprietary frameworks that actually play well together. We've got some creative, tough questions, that will change the way you see yourselves. You’ll leave with a clear, customized roadmap for scaling intentionally—without losing your mind (or your message). Because strategic doesn’t have to mean slow,
and sustainable doesn’t have to mean boring.
DESIGNED FOR CEOs & THEIR +1
...early bird $4997 (for 2)
Is This the 'RECALIBRATION' TRAINING YOU WERE LOOKING FOR?
Let’s cut to it. You’re not just any business owner—you’re the one with the weight of a vision, a payroll, and a persistent thought that “this could be better, clearer, easier.”
We designed this experience specifically for you.
Here's how you’ll know you're in the right room:
Here's how you’ll know you're in the right room:
YOU THINK LIKE A CEO (even on days you feel like the janitor!):
- You’re emotionally intelligent, deeply driven, and have the self-awareness to know when it’s time for fresh perspective—especially the kind that doesn’t come from another YouTube TED Talk binge.
- You believe in doing the foundational work—not just chasing shiny hacks. (You know better.)
- You think critically, not wishfully. You want clarity, not just “inspiration.”
- You care. A lot. About your people, your customers, your margins, and your mission.
- You think your business is your baby—but unlike most babies, you want this one to scale, profit, and maybe someday run without you.
- You value why you do what you do, and you know alignment isn't just for tires.
You’ve got bold ambitions... and a calendar full of ‘real life’:
- You’re ready to scale—but you want to do it wisely, not just louder.
- You’re craving clarity, structure, and maybe someone to finally help you articulate why your company deserves the loyalty of your best customers and employees.
- You want to work on your business—not just drown in your inbox inside it.
- You’re done winging your messaging and praying it sticks. (No more guessing games.)
- You know you’re onto something big—you just need the right room to unlock it.
You’ve hit some walls (aka the CEO fog of “what now?”):
- You’re stuck in your own head—and that head has been busy.
- You might feel like you’re not articulating your value clearly—or maybe your team isn’t sure what game they’re even playing.
- You've attempted a business plan... once... over wine... and then filed it under “someday.”
- You’ve got the ideas—but getting them out of your head and into a scalable strategy feels like untangling a pair of wired earbuds.
- You’re a little afraid of change (because who isn’t?) but you're more afraid of staying stuck.
You’re not just interested—you’re ready:
- You’re willing to invest in what matters—especially when it has the power to shape your company’s future.
- You’re ready to show up, speak up, and soak up insight like your success depends on it. (Because it does.)
- You’re not looking for fluff. You’re ready for someone to ask you the tough questions—ones that get you thinking differently.
- You want to become the CEO your company truly needs—not just the one putting out fires.
- You want strategy, alignment, and scalable growth—and yes, you want to sleep at night.
So now, ask yourself...
"Do I want to be in the room where clarity happens and strategy gets personal?"
This is where high-performing CEOs come to untangle, refocus, and accelerate.
"Do I want to be in the room where clarity happens and strategy gets personal?"
This is where high-performing CEOs come to untangle, refocus, and accelerate.
Let’s get to work—because the future version of your business needs this version of you.
YOUR ENROLLMENT INCLUDES A +1!
Bring Your Right-Hand PERSON—Not Just Your 'Right Now'
This isn’t a “bring your buddy to brunch” kind of invite.This is high-level, strategic, and designed to create clarity at the top—so you need someone who can handle altitude. Choose wisely.
We're asking you to bring your +1—that person in your organization who doesn’t just carry a title, but carries weight. The kind of person who:
- Finishes your sentences... and your strategic plans.
- Understands the business almost as well as you do (and might even be better at explaining it).
- Is in the inner circle when hard decisions get made—not just copied on the email later.
- Can ask the tough questions, challenge assumptions, and help you land the plane.
- Thinks cross-functionally. (If they only speak marketing or ops, this will be a rough ride.)
- Will not spend the entire workshop checking Slack and “stepping out for a quick call.”
This is not the place to bring someone who’s “interested in learning more about leadership someday.”
This is for your trusted co-strategist. Your integrator. Your second brain. The one who could present your vision at a board meeting if you lost your voice.
This is for your trusted co-strategist. Your integrator. Your second brain. The one who could present your vision at a board meeting if you lost your voice.
Oh—and bonus points if they’re not afraid to tell you when your big idea needs a little reality-checking. ;0)
Because this training isn’t just about getting smarter—it’s about getting aligned. And that happens best when the top tier of your leadership shows up together.
So choose your +1 with intention. And make sure they bring their full brain (and a pen).
PROVEN BUSINESS GROWTH TOOLS
Think Differently, Align Internally, Scale Strategically.
In this intensive training, you will be receiving...
Strategic Organizational Growth System
At Connectionmark™, we believe in helping businesses grow by strengthening their connections within the community and optimizing their internal operations. Founded by Mark Bittle, Connectionmark™ specializes in delivering customized, results-driven solutions to small- and medium-sized businesses, focusing on strategic planning, development, and execution.
Business Brand DNA
Build Your Genetic Code for Competitive Advantage
in Every Facet of Your Organization.
in Every Facet of Your Organization.
A comprehensive, deep-dive into identifying & defining the attributes that make up your unique genetic code for competitive advantage. This includes flushing out:
- meaningful Core Values,
- your Brand Style attributes,
- your key differentiators that create competitive advantage,
- developing your organizations Standards of Performance,
- Brand Mantra, and Brand Promise
- ....and then we put it into ACTION within your culture, systems & processes & leadership to create undeniable brand distinction.
VALUE OF THIS TRAINING:
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Our PHILOSOPHY?
We leverage the "Done-With-You" Approach
We work with you, side by side, as expert thought-partners throughout the entire process.
As trainers, we aspire to promoting active learning and self-sufficiency rather than solely "done-for-you" or "do-it-yourself" approaches.
We aim to help businesses achieve clarity, focus, direction, and confidence by addressing root causes rather than just symptoms.
Our group collaborative training offers a unique blend of strategic planning and brand clarity expertise with appropriate time blocks that utilize carefully crafted questions, assessment tools, and exercises that enable deep thinking with your partner; creating a powerful dynamic that bridges logic and emotion to forge new ways of thinking to exponentially grow your brand.
Benefits of Brand DNA Clarity...
- Clarify Your Identity: Identifying your unique brand DNA helps business owners gain a clear understanding of who they are and what they stand for, forming the foundation for all marketing efforts.
- Target Audience Connection: Defining your brand DNA enables you to align your messaging with the specific needs, values, and desires of your target audience, fostering a deeper and more meaningful connection.
- Market Differentiation: By articulating your brand's distinct personality, values, and purpose, you set yourself apart from competitors, making it easier for customers to choose you over others in a crowded marketplace.
- Consistency Across Channels: Aligning with your brand DNA ensures consistent messaging across all marketing channels, reinforcing your brand identity and making it more memorable to customers.
- Value Proposition Refinement: Understanding your brand's core essence allows you to refine your value proposition, making it more compelling and relevant to your audience, thus driving customer loyalty.
- Authentic Storytelling: A well-defined brand DNA provides authentic storytelling material, enabling you to connect with your audience on a personal and emotional level, leading to greater engagement.
- Enhanced Brand Loyalty: When customers resonate with your brand's values and purpose, they are more likely to become loyal advocates, driving word-of-mouth marketing and long-term success.
- Effective Marketing Budget Allocation: Aligning with your brand DNA ensures that marketing efforts are directed toward strategies and channels that resonate most with your audience, optimizing your budget.
- Adaptation and Growth: In a dynamic market, a strong brand DNA serves as a stable anchor for your business, allowing you to adapt to changing circumstances while maintaining brand consistency.
- Long-Term Sustainability: By investing in brand alignment, business owners create a sustainable foundation for their enterprises, setting the stage for enduring success and growth in their markets.
- Become the WorkPlace of CHOICE!: Clarifying your brand's DNA provides the differentiation that enables you to focus on how to attract prospective new hires who resonate with your brand values & distinctions.
The planned curriculum...
(workbooks & handouts included)
(workbooks & handouts included)
Think Differently. Align Internally. Scale Strategically.
This dynamic ‘done-with-you’ workshop—designed specifically for visionary CEOs and their indispensable +1—delivers a powerful deep-dive into clarifying your organization's Brand DNA from the inside out. As well as key operational ‘must-have’ business processes, that when all are defined and actioned, creates productive efficiencies, consistencies that build trust, and a culture that perpetuates the value position.
Through a guided, interactive experience led by Brand Clarity Catalyst and author of Brand DNA, Suzanne Tulien, and ConnectionMark’s Certified Resultant and Speaker, Mark Bittle, you'll identify the authentic building blocks that drive culture, performance, and market distinction across any industry.
6 Transformational Sessions over 6 Weeks
For Visionary CEOs and Their Right-Hand Leaders
Think of it as business therapy meets brand bootcamp—with laughter, sharp insight, and the occasional uncomfortable truth. This guided experience blends strategic brand clarity with operational excellence so you can finally become the brand you're meant to be known for.
Think of it as business therapy meets brand bootcamp—with laughter, sharp insight, and the occasional uncomfortable truth. This guided experience blends strategic brand clarity with operational excellence so you can finally become the brand you're meant to be known for.
SESSION 1 (4 hrs.): Get Grounded to Go Big
BRAND: Core Values – The Unshakable Foundation
Before you scale, anchor. Clarify the non-negotiable beliefs that drive decisions, behavior, and loyalty. These aren't poster values—they’re lived values. The kind that keep culture on course when the seas get rough.
Before you scale, anchor. Clarify the non-negotiable beliefs that drive decisions, behavior, and loyalty. These aren't poster values—they’re lived values. The kind that keep culture on course when the seas get rough.
OPERATIONS: The Business Plan: Your Strategic GPS
It’s time to stop winging it. Design a business plan that isn’t just shelf-worthy—it’s street-smart. We’ll explore the core pillars (Finance, Tech, Legal, HR, Brand, Mktg, Sales) to create direction, make smarter decisions, and anticipate problems before they crash your party.
It’s time to stop winging it. Design a business plan that isn’t just shelf-worthy—it’s street-smart. We’ll explore the core pillars (Finance, Tech, Legal, HR, Brand, Mktg, Sales) to create direction, make smarter decisions, and anticipate problems before they crash your party.
SESSION 2 (4 hrs.): Personality with Process
OPERATIONS: Operational Strategy & Internal Alignment
Let’s untangle your internal chaos. Get your systems scalable, your processes streamlined, and your tech actually working for you. Spoiler alert: If you can’t duplicate it, you can’t grow it.
Let’s untangle your internal chaos. Get your systems scalable, your processes streamlined, and your tech actually working for you. Spoiler alert: If you can’t duplicate it, you can’t grow it.
BRAND: Style Attributes – Your Brand’s Distinct Personality
Is your brand magnetic or vanilla? Define the vibe that shapes your tone, culture, and customer experience. Because nobody falls in love with a brand that’s trying to be everyone else.
Is your brand magnetic or vanilla? Define the vibe that shapes your tone, culture, and customer experience. Because nobody falls in love with a brand that’s trying to be everyone else.
SESSION 3 (4 hrs.): Your Behavior is the Brand - Walking Your Talk
BRAND: Standards of Performance – Your Behavior Blueprint
People don’t remember what you say, they remember how you show up. Design standards of behavior that reinforce your brand from the inside out—making your culture measurable, repeatable, and accountable.
People don’t remember what you say, they remember how you show up. Design standards of behavior that reinforce your brand from the inside out—making your culture measurable, repeatable, and accountable.
OPERATIONS: Market Positioning & Blue Ocean Strategy
Forget following the herd. Understand your market, study your competitors, and carve out that juicy niche no one else owns. You’ll walk away with insight, strategy, and possibly a renewed love for bar graphs.
Forget following the herd. Understand your market, study your competitors, and carve out that juicy niche no one else owns. You’ll walk away with insight, strategy, and possibly a renewed love for bar graphs.
SESSION 4 (4 hrs.): Differentiation is Not Optional
BRAND: Unique Brand Differentiators – Own Your “Onlyness”
What makes you unforgettable? Learn how to own space in your customer’s mind that no one else can claim. We'll break down the 3 levels of differentiation and show you how to rise above the noise without shouting.
What makes you unforgettable? Learn how to own space in your customer’s mind that no one else can claim. We'll break down the 3 levels of differentiation and show you how to rise above the noise without shouting.
OPERATIONS: Sales Process & Customer Experience
Create raving fans—not just buyers. Align your sales strategy with service excellence to build a brand that delivers on its promises (and delights in the process). Empower your people to become walking, talking brand champions.
Create raving fans—not just buyers. Align your sales strategy with service excellence to build a brand that delivers on its promises (and delights in the process). Empower your people to become walking, talking brand champions.
SESSION 5 (4 hrs.): Align or Decline
BRAND: The Brand Platform – Your Strategic Anchor
Time to tie it all together. Your brand platform becomes your North Star for culture, decision-making, and communication. If your team’s rowing in different directions, this is the oar.
Time to tie it all together. Your brand platform becomes your North Star for culture, decision-making, and communication. If your team’s rowing in different directions, this is the oar.
OPERATIONS: Financial Literacy & Forward Momentum
“Know your numbers” isn’t just good advice—it’s a growth strategy. Decode financials, benchmark wisely, and build data-backed confidence in every decision you make. (Yes, even the uncomfortable ones.)
“Know your numbers” isn’t just good advice—it’s a growth strategy. Decode financials, benchmark wisely, and build data-backed confidence in every decision you make. (Yes, even the uncomfortable ones.)
SESSION 6 (4 hrs.): Communicate, Activate, Elevate
OPERATIONS: Marketing & Messaging with Confidence
Translate all this brilliant internal work into an external presence that actually works. Master your messaging, plan your marketing, and tell your story in a way that resonates, converts, and inspires.
Translate all this brilliant internal work into an external presence that actually works. Master your messaging, plan your marketing, and tell your story in a way that resonates, converts, and inspires.
BRAND: Your Brand Promise – The Heartbeat of Your Business
Make it bold. Make it real. Your brand promise is what customers remember (and recommend). When defined well and delivered consistently, it becomes your most powerful form of marketing. BONUS: Learn the ways you can infuse all your outputs into the hearts and minds of your employees, culture and leadership.
Make it bold. Make it real. Your brand promise is what customers remember (and recommend). When defined well and delivered consistently, it becomes your most powerful form of marketing. BONUS: Learn the ways you can infuse all your outputs into the hearts and minds of your employees, culture and leadership.
Why Bring Your +1?
Because clarity without alignment is a waste of time.
Your +1—the COO, integrator, or senior leader who makes things happen—is the bridge between vision and execution. Together, you’ll co-create a shared brand language and operational framework that drives alignment and builds momentum.
Because clarity without alignment is a waste of time.
Your +1—the COO, integrator, or senior leader who makes things happen—is the bridge between vision and execution. Together, you’ll co-create a shared brand language and operational framework that drives alignment and builds momentum.
This isn’t just another ‘business’ workshop.
It’s a catalyst for becoming who you're meant to be in the marketplace.
Boldly. Bravely. Strategically.
It’s a catalyst for becoming who you're meant to be in the marketplace.
Boldly. Bravely. Strategically.
Ready to Think Differently?
Align Internally. Scale Strategically.
Join us.
Align Internally. Scale Strategically.
Join us.
What our clients are saying...
Click on the upper right corner to access MORE Brand DNA graduate testimonials.MEET YOUR EXPERT FACILITATORS....
Meet Suzanne Tulien, Brand Clarity Expert,
Author, Certified Trainer, Speaker
Author, Certified Trainer, Speaker
Meet Mark Bittle,Certified Resultant, Trainer, Speaker
I’m here to help you get more Conscious,
REALIZE YOUR VALUE POSITION, & Grow your brand strategically, to become who you want to be known for.
Uncovering your brand distinction and value position is in my DNA!
For over 30 years, my BRAND DNA methodology has been defining and clarifying the value positions of my clients who want to uncover their genetic code for competitive advantage. Because they believe that walking your talk & delivering on your promise is job #1!
As a certified trainer, certified in adult learning methodologies, author of 4 books, and international speaker, my mission is to help you clarify your distinction by identifying and defining the key attributes that make you (your organization) who you are, and providing the tools to help you commit to taking action on fully walking your talk and ultimately becoming who you want to be known for.
My Brand "Why" -
“I EXIST TO BE A CO-CREATIVE PARTNER IN THE EVOLUTION OF
“I EXIST TO BE A CO-CREATIVE PARTNER IN THE EVOLUTION OF
SELF-ALIGNMENT + BUSINESS AUTHENTICITY; A CATALYST FOR CONSCIOUSNESS, INSPIRATION AND GROWTH
. . . . . . . . . . . . . . . . . . . . . .
I am the founder of Connectionmark™, a business consultancy dedicated to helping organizations and their leadership teams optimize and grow through strategic planning, development, and execution. With a passion for fostering community connections and empowering businesses, my goal is to assist companies in navigating the complexities of their operations and uncovering the resources they need to succeed.
My journey into business strategy began after recognizing a gap in the way businesses were being served by traditional strategies. My experience as the Director of Marketing and Development for the largest media company in Southern Colorado, combined with my role as a local executive for a Fortune 150 company, and VP of Membership for the largest business membership organization, allowed me to see firsthand how businesses could thrive if provided with the right guidance and strategic insight.
Frustrated by the lack of attention given to the long-term development of clients’ businesses, I established Connectionmark™.
President and Founder
Certified Resultant™
Certified NxLevel Facilitator
Certified IceHouse Facilitator\
Professional Speaker, Author, Certified Business Consultant
President and Founder
Certified Resultant™
Certified NxLevel Facilitator
Certified IceHouse Facilitator\
Professional Speaker, Author, Certified Business Consultant
Think Differently. Align Internally. Scale Strategically.
What Clients are Saying...
It was my privilege to work beside Mark and watch and tap his talents for marketing. His extensive knowledge base coupled with a true desire to share what he knows and help others makes hi a powerful team partner and powerful business builder for clients. If you put what Mark teaches into practice your personal and business profile with rise - guaranteed."
- Erik Carlson, Overhead Door Company of Colorado Springs
Check out the many podcasts Suzanne has been interviewed on!
Copyright Suzanne Tulien
