What Makes This BUSINESS RECALIBRATION TRAINING Different?

🚀 Led by Two Seasoned Experts
 Suzanne Tulien & Mark Bittle—nationally recognized speakers, trainers, and consultants with 48 years combined experience in helping businesses grow with clarity and purpose.

🔍 Proven Processes, Accelerated Delivery
Experience the full Brand DNA methodology and a proprietary Strategic Organizational Growth System — all condensed into a no-fluff, results-first, experiential and collaborative format. Step-by-step exercises, assessment tools, and structured activities to keep you thinking strategically!

🧠 Minimal Slides, Maximum Impact
 This isn’t a lecture. It’s an experiential deep-dive with HOT SEATS, collaborative working sessions, panel Q&A, and real-time application.

💼 Bring Your #2
This isn’t just about you, the CEO. It’s about embedding strategic thinking across your leadership. That’s why 2 key stakeholders per company are required. (You'll THANK us later!)

🔒 Exclusive & Vetted
Enrollment is by a vetted/application process only. You're surrounded by like-minded, committed peers—not passive participants. Only 10-12 businesses per cohort training.

💰 ROI You Can Measure
 All the impact of hiring outside consultants—at 1/4 of the cost, accelerated. 24 HOURS of live, onsite, expert guided training over 6, 4 hour weekly sessions.

🎓 Graduation With Momentum & Ready to Action
 Celebrate what you’ve built—and get the option to keep working 1:1 with your trainers to stay in growth mode.

An Accelerated Training Series 
for CEOs & their +1
Who are Ready to Stop Spinning 
& Start Scaling...

You don’t need more theory. 
You need traction.
If you're a CEO or President of a growing small business, you're likely juggling the chaos of growth with the weight of big decisions—and not enough time to really think strategically. You know your business has more potential. But how do you unlock it without losing momentum or pouring more money into consultants who never quite "get it"?

This is different. And so is your company.

Think Differently, Align Internally, Grow Strategically is a high-impact, invite-only (after assessment) training series designed for leaders like you—visionary, passionate, & well, overcommitted, and done with playing small. In just 6 highly-focused calibration sessions, you and a key stakeholder (your +1) will work on your business using proven, proprietary frameworks that deliver results—not fluff.


It’s Time to ...


Strategic growth doesn’t happen by accident. 
It happens when conscious leaders like you carve out the space to make smart, deliberate moves—with expert guidance and a proven roadmap.

This is your time & space. 
Let’s build something bigger.
3 Focused Areas to REFINE Your BUSINESS Brand
Three key components to REFINE AND CALIBRATE your SUCCESS.

THINK DIFFERENTLY:
Let’s be honest—most leaders don’t need another reminder to “work on the business, not just in it.” What they need is a way to actually do it. This session is your permission slip (and toolkit) to step off the treadmill & look at your business with elevated perspective & sharper intention. We’ll disrupt stale habits, ask creatively tough, but fruitful questions, challenge default thinking, and reframe your leadership lens so you can see what’s really going on—and what’s really possible. Less grind, more vision.


ALIGN INTERNALLY.
Your brand is not your color palette. It’s how your organization thinks, speaks, behaves, and delivers—everywhere, every time. The problem? Most organizations are winging it. Enter the Brand DNA process: the missing piece that turns scattered interpretations into shared conviction of a value position. This is where internal alignment stops being wishful thinking and starts being a practical reality. When everyone—from the C-suite to customer support—embodies consistent, authentic INTERNAL brand CLARITY, it enables external trust. And that’s how you build a brand people advocate for.

SCALE STRATEGICALLY:
Growth is great—until it’s not. When scaling starts to feel like chaos in a nicer suit, it’s time for a smarter approach. This session equips you with a cohesive Business Plan, Brand Plan, and Marketing Plan using proprietary frameworks that actually play well together. We've got some creative, tough questions, that will change the way you see yourselves. You’ll leave with a clear, customized roadmap for scaling intentionally—without losing your mind (or your message). Because strategic doesn’t have to mean slow, 
and sustainable doesn’t have to mean boring. 





VALUE OF THIS TRAINING:

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Our PHILOSOPHY? 
We leverage the "Done-With-You" Approach

We work with you, side by side, as expert thought-partners throughout the entire process.


As trainers, we aspire to promoting active learning and self-sufficiency rather than solely "done-for-you" or "do-it-yourself" approaches.

We aim to help businesses achieve clarity, focus, direction, and confidence by addressing root causes rather than just symptoms. 

Our group collaborative training offers a unique blend of strategic planning and brand clarity expertise with appropriate time blocks that utilize carefully crafted questions, assessment tools, and exercises that enable deep thinking with your partner; creating a powerful dynamic that bridges logic and emotion to forge new ways of thinking to exponentially grow your brand.

Benefits of Brand DNA Clarity...

  • Clarify Your Identity: Identifying your unique brand DNA helps business owners gain a clear understanding of who they are and what they stand for, forming the foundation for all marketing efforts.

  • Target Audience Connection: Defining your brand DNA enables you to align your messaging with the specific needs, values, and desires of your target audience, fostering a deeper and more meaningful connection.

  • Market Differentiation: By articulating your brand's distinct personality, values, and purpose, you set yourself apart from competitors, making it easier for customers to choose you over others in a crowded marketplace.

  • Consistency Across Channels: Aligning with your brand DNA ensures consistent messaging across all marketing channels, reinforcing your brand identity and making it more memorable to customers.

  • Value Proposition Refinement: Understanding your brand's core essence allows you to refine your value proposition, making it more compelling and relevant to your audience, thus driving customer loyalty.

  • Authentic Storytelling: A well-defined brand DNA provides authentic storytelling material, enabling you to connect with your audience on a personal and emotional level, leading to greater engagement.

  • Enhanced Brand Loyalty: When customers resonate with your brand's values and purpose, they are more likely to become loyal advocates, driving word-of-mouth marketing and long-term success.

  • Effective Marketing Budget Allocation: Aligning with your brand DNA ensures that marketing efforts are directed toward strategies and channels that resonate most with your audience, optimizing your budget.

  • Adaptation and Growth: In a dynamic market, a strong brand DNA serves as a stable anchor for your business, allowing you to adapt to changing circumstances while maintaining brand consistency.

  • Long-Term Sustainability: By investing in brand alignment, business owners create a sustainable foundation for their enterprises, setting the stage for enduring success and growth in their markets.

  • Become the WorkPlace of CHOICE!: Clarifying your brand's DNA provides the differentiation that enables you to focus on how to attract prospective new hires who resonate with your brand values & distinctions.


The planned curriculum...
(workbooks & handouts included)

Think Differently. Align Internally. Scale Strategically.
This dynamic ‘done-with-you’ workshop—designed specifically for visionary CEOs and their indispensable +1—delivers a powerful deep-dive into clarifying your organization's Brand DNA from the inside out. As well as key operational ‘must-have’ business processes, that when all are defined and actioned, creates productive efficiencies, consistencies that build trust, and a culture that perpetuates the value position. 

Through a guided, interactive experience led by Brand Clarity Catalyst and author of Brand DNA, Suzanne Tulien, and ConnectionMark’s Certified Resultant and Speaker, Mark Bittle, you'll identify the authentic building blocks that drive culture, performance, and market distinction across any industry.

6 Transformational 4-Hour Sessions over 6 Weeks
For Visionary CEOs and Their Right-Hand Leaders
 Think of it as business therapy meets brand bootcamp—with laughter, sharp insight, and the occasional uncomfortable truth. This guided experience blends strategic brand clarity with operational excellence so you can finally become the brand you're meant to be known for.
 
SESSION 1 (4 hrs.): Get Grounded to Go Big
INTERNAL BRAND  |  Core Values – The Unshakable Foundation
 Before you scale, anchor. Clarify the non-negotiable beliefs that drive decisions, behavior, and loyalty. These aren't poster values—they’re lived values. The kind that keep culture on course when the seas get rough.

OPERATION  |  The Business Plan: Your Strategic GPS
 It’s time to stop winging it. Design a business plan that isn’t just shelf-worthy—it’s street-smart. We’ll explore the core pillars (Finance, Tech, Legal, HR, Brand, Mktg, Sales) to create direction, make smarter decisions, and anticipate problems before they crash your party.
 
SESSION 2 (4 hrs.): Personality with Process
OPERATIONS: Operational Strategy & Internal Alignment
 Let’s untangle your internal chaos. Get your systems scalable, your processes streamlined, and your tech actually working for you. Spoiler alert: If you can’t duplicate it, you can’t grow it.

INTERNAL BRAND: Style Attributes – Your Brand’s Distinct Personality
 Is your brand magnetic or vanilla? Define the vibe that shapes your tone, culture, and customer experience. Because nobody falls in love with a brand that’s trying to be everyone else.
 
SESSION 3 (4 hrs.): Your Behavior is the Brand - Walking Your Talk
INTERNAL BRAND   |  Standards of Performance – Your Behavior Blueprint
 People don’t remember what you say, they remember how you show up. Design standards of behavior that reinforce your brand from the inside out—making your culture measurable, repeatable, and accountable.

OPERATIONS  |  Market Positioning & Blue Ocean Strategy
 Forget following the herd. Understand your market, study your competitors, and carve out that juicy niche no one else owns. You’ll walk away with insight, strategy, and possibly a renewed love for bar graphs.
 
SESSION 4 (4 hrs.): Differentiation is Not Optional
INTERNAL BRAND  |  Unique Brand Differentiators – Own Your “Onlyness”
 What makes you unforgettable? Learn how to own space in your customer’s mind that no one else can claim. We'll break down the 3 levels of differentiation and show you how to rise above the noise without shouting.

OPERATIONS  |  Sales Process & Customer Experience
 Create raving fans—not just buyers. Align your sales strategy with service excellence to build a brand that delivers on its promises (and delights in the process). Empower your people to become walking, talking brand champions.
 
SESSION 5 (4 hrs.): Align or Decline
INTERNAL BRAND  |  The Brand Platform – Your Strategic Anchor
 Time to tie it all together. Your brand platform becomes your North Star for culture, decision-making, and communication. If your team’s rowing in different directions, this is the oar.

OPERATIONS  |  Financial Literacy & Forward Momentum
 “Know your numbers” isn’t just good advice—it’s a growth strategy. Decode financials, benchmark wisely, and build data-backed confidence in every decision you make. (Yes, even the uncomfortable ones.)
 
SESSION 6 (4 hrs.): Communicate, Activate, Elevate
OPERATIONS  |  Marketing & Messaging with Confidence
 Translate all this brilliant internal work into an external presence that actually works. Master your messaging, plan your marketing, and tell your story in a way that resonates, converts, and inspires.

INTERNAL BRAND  |  Your Brand Promise – The Heartbeat of Your Business
 Make it bold. Make it real. Your brand promise is what customers remember (and recommend). When defined well and delivered consistently, it becomes your most powerful form of marketing. BONUS: Learn the ways you can infuse all your outputs into the hearts and minds of your employees, culture and leadership.
 
Why Bring Your +1? (mandatory!)
 Because clarity without alignment is a waste of time.
 Your +1—the COO, integrator, or senior leader who makes things happen—is the bridge between vision and execution. Together, you’ll co-create a shared brand language and operational framework that drives alignment and builds momentum.

This isn’t just another ‘business’ workshop.
 It’s a catalyst for becoming who you're meant to be in the marketplace.
 Boldly. Bravely. Strategically.

Ready to Think Differently?
 Align Internally. Scale Strategically.
 Join us.  


MEET YOUR EXPERT FACILITATORS....
Think Differently.    Align Internally.    Scale Strategically.
What Clients are Saying...
It was my privilege to work beside Mark and watch and tap his talents for marketing. His extensive knowledge base coupled with a true desire to share what he knows and help others makes hi a powerful team partner and powerful business builder for clients. If you put what Mark teaches into practice your personal and business profile with rise - guaranteed."  
- Erik Carlson, Overhead Door Company of Colorado Springs
Check out the many podcasts Suzanne has been interviewed on!