Brand Ascension

Elevating Conscious Branding in Business

CALL 719.660.2533

  • Email
  • Facebook
  • LinkedIn
  • RSS
  • Twitter
  • YouTube
  • Home
  • KICKSTARTER ToolKit
  • Meet Suzanne
    • Conscious Branding Manifesto
    • Marketing vs. Branding
    • Brand Ascension
  • Speaking + Training
    • BE A BETTER SPEAKER 4 hr. WORKSHOP
    • Be A Better Speaker Coaching Programs – Ignite My Speaker Brand!
      • Ignite Your Speaker Brand! Curriculum
    • Craft Your “30 Sec. Elevator Pitch” Mini Workshop
    • Elevate Your Personal Brand Leadership
    • Branded Change-Agent Leadership Program
    • Build a World Class Brand on a Small Business Budget
    • Ca$hing In On Your Brand
    • CRACK YOUR BRAND DNA CODE for COMPETITIVE ADVANTAGE
    • Making Your Brand Make Sen$e Program
    • Elevating Your Personal Brand Presence Workshop
    • Stop Marketing, for now, Start Branding! Program
    • Thinking Differently About Brand Differentiation Program
    • Uncover Your Brand’s “Why” and Build Advocacy
  • Personal Branding Course
  • Brand DNA
    • Business w/Employees Brand DNA
    • Personal Brand Presence DNA Coaching/Courses
      • ONLINE Course: Ignite Your Personal Brand Presence
      • Schedule Your Live Coaching Session for Ignite Your Personal Brand Presence DNA Graduates
      • Solopreneur Brand MasterMind Groups
        • Personal Brand Mastermind Curriculum
    • Personal Brand Clarity
    • Brand DNA; the book
  • Clients
    • Personal Brand Testimonials
    • Brand DNA Testimonials
    • more testimonials
  • Products
    • Design: Your Speaker Wow! Sheet!
    • Personal Brand Clarity
    • Brand Consulting
    • Brand Overview + Strategy Session
    • Design: Your Speaker Wow! Sheet!
    • IGNITE MY BRAND! – membership consortium
    • Brand Assessment Tools
    • Personal Brand Accelerator Club
    • Instant Brand Manager Programs
    • THE 6 MYTHS OF SMALL BUSINESS BRANDING eBook
    • Getting Your Employees on the Brand Wagon – ebook
    • Brand DNA Graduate Tools
    • Be A Better Speaker Coaching Programs – Ignite My Speaker Brand!
  • Blog
  • Media
    • Podcast Interviews – all things branding
    • BrandByte Videos
    • For Immediate Release
  • Contact Me…
    • Schedule with Suzanne

PART 2: The Real Value of a Brand Advocate!

July 15, 2019 By The Brand Ascension Group

Build and leverage advocates for your brand to boost sales exponentially!

In Part 1 of this post we shared what a brand advocate is and that is someone who will go to great lengths to promote your business in both online and offline networks. We also showed that by increasing brand advocates, your business can reduce marketing expenses and increase both advocate spend and value for your business. Talk about significant pay-offs. But now the question is:

How Do You build Advocates for Your Brand?

Here are four actionable ideas to begin building and capitalizing on advocates for your brand.

1.       Be authentic. This is one of the key principles of Inspiration Blvd’s research that all companies on the Most Inspiring List share. Know what you stand for; make sure your employees know what you stand for, define, create and build your brand’s DNA: Values, Style, Differentiators, Standards, Brand Platform and Promise. Create and reinforce a culture of authenticity through every facet of your business in how you treat and show up for your employees and customers.

2.       Gather feedback from your customers and employees. Assess how they perceive your brand.

a.       Based on Fred Reichheld’s research, ask the question, “Do you recommend our brand, products/services, and company to others?” With a simple response scale of “Yes, No, or Don’t Know”, you can determine your net promoter score by subtracting every “No” and “Don’t Know” from the total number of “Yes’s”. A few pointers:

i.      If the answer is “Yes”, ask follow-up questions to assess how often and in what situations.

ii.      If the answers are “No” or “Don’t Know”, ask for specifics or suggestions on how you can improve their experience and gain their recommendation.

b.      Develop a process for customers to provide formal and informal feedback regularly so you keep a pulse on advocacy. Keep it simple.

3.       Create community among all stakeholders. Look for ways to inspire stakeholders to believe  and talk about your brand; catalyze conversation and create buzz, connect and engage them through online and offline networks:

a.       Consider social games, as a way to draw people to your brand. Zynga has several popular games on Facebook such as ‘Farmville’, ‘Mafia Wars’ and recently added ‘Car Town’. To the point, this level of social gaming has benefited Facebook by creating community.

b.      Show how your brand improves the lives of others or makes the world a better place. People want to feel a part of something special. When they do, they want to share it with others.

4.       Be people-centric—nurture, nurture, nurture your customers, employees and other key stakeholders. Look for creative ways to reward and reinforce the brand experience and show genuine appreciation.

a.       94% of customers want to be loyal (companies just give them reasons not to) – leverage the feedback process, and create a distinctive customer nurturing and appreciation program to turn them into brand advocates.

b.      Study brands like Southwest Airlines on how they nurture their employees and involve your employees in creating ways to reinforce and reaffirm the brand. Empowered employees allows agility in your brand to respond quickly and effectively to the needs create delight and increase advocacy.

And remember be vigilant in showing up authentically. Manage the integrity, intent and experience behind your brand. Take it in bite-size pieces and include your employees to create and inspire advocates to proactively generate more business for you, boosting revenues and overall value exponentially.

Filed Under: Brand Advocacy, Brand Culture, Customer Experience Tagged With: Brand Evangelists

Testimonials

“Wow, I wasn’t expecting such a breakthrough!” That is what you will tell yourself when you complete one of Suzanne’s Personal Brand Mastermind courses. If you are not aligned with your authenticity, everything in your life will suffer as a result. I highly recommend anyone who wants to get to the next level in business or their personal life to enroll in this series. This is an exclusive training program for high-caliber, high-potential clients so be ready to roll up your sleeves do… Read more
Cory Arcarese, CEO, CArc Media
“Suzanne is personable, precise in her communications, and extremely professional. Her concept and methodology of brand development is simple and powerful, and it’s already reaping great results! Her vast experience and impeccable integrity make her a powerful member of my business team. I highly recommend Suzanne to any business owner seeking greater impact and a bigger bottom line! Great Results, Expert, High Integrity!”
Chevy Chevallard, CEO, Conduct Your Life!
VW-Round-BW“I’m more clear and consistent in my actions and communication across the board. I’m more mindful about what I do – and even more importantly, how I think – and have more clear direction of what actions to take next and why. Identifying, defining, and stepping into my authentic self was exactly what I was looking for and needing to kick-start my next level of success! Because I am “Uniquely Wise, Deliciously Inspired!” Thank you Suzanne!”
Veronica WirthOwner + Creative DirectorDesign BistroVermont
SuzanneKladder-BW-Round“Suzanne and her Personal Brand program are amazing. She really gets you to take an honest, in-depth look at who you really are at your core and get past what you or others think you are. She helped me abandoned the idea that I needed to be perfect and to realize that perfection is me being me. The work I did with Suzanne continues to help me behave in a consistent, authentic way and it has had a positive impact on my business.”
Suzanne Kladder, Sales Whisperer
“Suzanne is a subject matter expert and superb facilitator for building a dynamic culture and brand. I have been in two organizations that immersed themselves in her engaging and powerful Brand DNA process. Her process fully enrolls everyone from customer facing staff to senior executives so that all conclusions are readily embraced and instantly internalized by all stakeholders. If your enterprise wants to experience immediate and lasting transformation, engage Suzanne.”
Robert Todd, Operations & Finance Expert
  JanePeck“Suzanne has facilitated training in our organization to bring the branding basics to our team.  She is dynamic, entertaining and engages all the senses in her training methods.  If you are looking to elevate your brand and engage your team in the process, I highly recommend her.”
Jane Peck, MBAAdministratorEndodontic Specialists of ColoradoColorado Springs
“For years, I have been the gerbil on the wheel, trying with all of my energy, to be all things to all people.  It is so liberating to focus on the strengths I bring to the table and not worry about who that will line up with.  I love what you said about how when you let go of those who don’t line up, it only opens the door for more of those who do.  I am totally seeing that happen in my life and especially in my business!  I shared this with my business coach and he said that you were rig… Read more
Lisa Gross, Sr. Mortgage Lender, Peoples National Bank

SarahRyals-Pic“Suzanne creates a wonderful experience to build an understanding of brand, especially for those who are new to brand basics. Her teaching modules are clear, well organized, thoughtfully explained, and she does a great job coaching teams through the work. The final outcome is an actionable foundation for delivering a consistent, meaningful brand experience for all the brand’s stakeholders.”

Sarah Ryals, Women's Resource Agency Board Member
“Suzanne is a fantastic brand expert who makes an immediate impact to the bottom line. Her efforts helped me successfully launch a small business venture (fitness gym: dynamic-gyms.com) into a very competitive market achieving break even revenue goals within three weeks of opening! Simply unheard of in this market segment. This would not have been possible without her direct efforts to help us succeed.”
Larry Solecki, CEO, Dynamic Training & Fitness Gyms
Tonya-round-BW-web“Building on a lot of prior soul-searching and “inside work,” the Personal Brand Presence DNA process has helped me to step into an image that is consistent with who I know myself to be. It helped me to articulate what it really means to walk my talk in a way that’s visible and tangible, not just to me but also to others, and I will forever be grateful for that.”
Tonya Henderson, Ph.D, Gly Solutions

Copyright © 2023 • The Brand Ascension Group • All rights reserved in all media • Privacy Policy • Terms & Conditions

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.Accept Privacy Policy
Privacy Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT