May 2015, Colorado Springs, CO – Suzanne Tulien, founder of The Brand Ascension Group, Colorado Springs, CO and co-author of Brand DNA; Uncover Your Organization’s Genetic Code for Competitive Advantage(published via IUniverse 2010) will be published via Chemical Industry press Beijing, China, this May.
Established in January, 1953, Chemical Industry Press (CIP) is one of the oldest central government level publishers, engaging in the publication of STM, educational, trade books, as well as electronic publications and scientific periodicals. CIP excels in the publication of general science, and is one of the better known and trusted brands in China, with a relatively large market share; in addition, CIP has been named as one of the “top one hundred publishers in China.”
“Brand DNA is an unusual business book as it is written through a story narrative that speaks to small to middle market business owners and their struggles to establish their brand. It is supplemented with workbook-style activities to help clarify their brand from the inside out. It works across language barriers, cultures, and continents,” cites co-author, Suzanne Tulien. “Every business owner should be concerned about the conscious, strategic, and deliberate effort to grow their business brand, and the Chinese business culture is no different.”
Brand DNA (recipient of Rising Star + Editor’s Choice Award), is not a book on marketing strategy, instead it is a book outlining a turnkey process to building a consistent, distinctive and relevant business brand from the inside out. It is the piece of business building that, ideally, should be established prior to any marketing efforts.
The Brand Ascension Group is celebrating its 11th year in business helping clients position themselves to be congruent to what they truly stand for, and commit to walking their talk from the inside out. Tulien is a consultant, certified trainer and certified in accelerated learning methodology, and speaks to and trains business owners and their teams across the nation. www.BrandAscension.com, firstname.lastname@example.org.