Learn the secrets of highly successful brands and how they engage the hearts and minds of their employees to deliver consistent and distinctive brand experiences.
Did you know that 85% of your brand value is based on INTANGIBLE ASSETS? These assets are KNOWLEDGE, TALENT, REPUTATION — all which are delivered by your employees.
Learn about and how to apply the critical attributes of an internally aligned brand:
And the 5 steps you can take to enlist, equip and engage your employee teams to become brand ambassadors and out-behave your competition.
“Anyone trying to run a business knows how tough it is to gain and keep a competitive advantage over rivals. This ebook is a terrific primer on many of the key tactics. If you are looking for a coherent solution to the difficult problems of getting and keeping the attention of customers, you should study this book and apply the lessons it provides.”
— Dale Smalley, Ph.D., Staffing Manager, Phillip Morris, USA