Description
Learn the secrets of highly successful brands and how they engage the hearts and minds of their employees to deliver consistent and distinctive brand experiences.
Did you know that 85% of your brand value is based on INTANGIBLE ASSETS? These assets are KNOWLEDGE, TALENT, REPUTATION — all which are delivered by your employees.
Learn about and how to apply the critical attributes of an internally aligned brand:
- Brand-Centric
- People-Centric
- Conscious-Centric
And the 5 steps you can take to enlist, equip and engage your employee teams to become brand ambassadors and out-behave your competition.
“Anyone trying to run a business knows how tough it is to gain and keep a competitive advantage over rivals. This ebook is a terrific primer on many of the key tactics. If you are looking for a coherent solution to the difficult problems of getting and keeping the attention of customers, you should study this book and apply the lessons it provides.”
— Dale Smalley, Ph.D., Staffing Manager, Phillip Morris, USA
