Description
Create your competitive advantage from the inside out:
Become Your Unique Business Brand DNA…6 month consulting program +PLUS BONUS tools!
Identify it. Define it. Become it. Profit!
When you enroll in this full, step-by-step program to define and build your unique world-class Brand DNA the transformation and elevation process begins. Start learning from each power-packed module with your selected employee team. Experience the collaborative ‘teamwork’ assignments and watch how your employees align + commit to the brand’s elevation. Get expert guidance along the way with Brand Elevation Enthusiast, author, and international speaker + consultant, Suzanne Tulien. Begin implementing your DNA into every facet of your business.
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- MODULE 1: DEFINE & ACTION YOUR BRAND’S VALUES & STYLE; The Fundamentals of Your Brand‘s Foundation
- MODULE 2: DEFINE & ACTION YOUR BRAND’S DIFFERENTIATORS & STANDARDS; The Innovation Engine of Your Evolving Brand
- MODULE 3: DEFINE & ACTION YOUR BRAND’S PLATFORM AND PROMISE;The Unique Value Proposition of Your Thriving Brand
- MODULE 4: ACTION & LEVERAGE YOUR BRAND’S DIMENSIONAL NUCLEIC ASSETS®; Through the 3 Most Powerful Characteristics of a Successful Brand
- IMPLEMENTATION! Making your Brand DNA tangible in its visual, service, and delivery on promise throuhout the organization to walk your talk and build trust.
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“Hello, Suzanne here… I’ll be with you all the way through your course! I’m looking forward to providing you EXPERT CONSULTING as we regularly with you and your employee team via phone/Skype for value-added, high-impact guidance to optimize and leverage your progress and implementation efforts.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
When you register the links to the narrated modules and workbook downloads are sent directly to your email. Click on the links to view the online modules, about 1 hour each. Complete your exercises provided in the workbook download, and we’ll schedule our consulting sessions to dive deeper, get more clarity, and build out actionable steps to begin realizing your new Brand DNA position.
+BONUS Implementation TOOLS! ($400+ value)
We know that when you complete the Brand DNA course, you will want to begin to consciously, strategically, and deliberately implement every facet your DNA and begin leveraging NOW! I’ve decided to bundle in these powerful Brand DNA Graduate tools to help you do just that! (I know, I am such a sucker for getting things started and ramping up!) Now there is NO excuse to NOT LEVERAGE your unique Brand DNA!
Bonus #1: Brand Self-Assessment Tools 6-pack ($60 Value)
- Brand Behavior™ – how is your brand behaving according to best practices?
- Brand Customer Alignment™ – how are you leveraging serving your customers consistently?
- Brand Presence™ – Overall is your business brand creating competitive advantage like it could?
- Brand EQ™ (Emotional Intelligence) – What is the level of emotional intelligence around your brand and how it operates in all areas of the business?
- Brand Web Presence™ – is your brand leveraging best practices on the world wide web?
- Brand Visual Identity™ – Assess how your brand is visually communicating according to best practices.
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Bonus #2: How to Make Your Brand DNA Make Sense! Webinar ($99 value)
Your customers respond to their surroundings in either a positive or negative way. How can you design the customer experience to be more ‘on-brand’ and connect with them emotionally? This webinar will help you create brand-relevant multi-sensory experiences that keep your customers coming back.
“The more sensory memories activated, the greater the bond the customer has with your brand” – Martin Lindstrom, author, Brand Sense
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Bonus #3: Branded For Hire Webinar ($99 value)
Dramatically Reduce the Cost of Mis-hires By Selecting and Hiring Employees that will ‘Champion’ Your Brand!
Learn:
- What values-based interviewing is and why it’s important your success.
- The leading practices of successful companies who:
- Hire the right person the first time and dramatically reduce the cost of mis-hires
- Select future employees (as outstanding brand ambassadors)
- How to develop and implement the right hiring questions using our easy step-by-step guide and template.
- Create a distinctive brand experience for prospective employees.
- Excersise workbook/template
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Bonus #4: 5 STEPS TO A ROCK SOLID ‘ON-BRAND’ CULTURE: Inspire and Motivate Your Employees to Deliver ‘On-Brand’ Every Time Webinar (2 part series, $149 value)
2-part series… LEARN:
- Learn how employee engagement links to business performance.
- Model practices of highly successful brand with strong employee cultures.
- 5 practical and clear steps on how to engage the hearts and minds of your employees to deliver powerful and distinctive brand experiences.
- Workbook Exercises download.
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Bonus #5: Invitation to join our exclusive Brand DNA Graduates group on LinkedIN
Share with other brand savvy business owners and their teams as we discuss what we are doing in all facets of our brand; from employee engagement to building a multi-sensory customer experience.
Share, network, & collaborate with these ‘on-brand’ peers and leverage your brand even more!
