I am writing this blog out of shear frustration. What is happening to our state of service in this economy? Phone calls not being returned, emails not being replied back to, over promising and under-deliverying (or not at all!) are just a few of the growing issues businesses are experiencing. I don’t know about you, but it is getting worse and worse. It is as if the FEAR has made a nice comfortable nest in this economy is creating a crazy reaction with business owner and employee INDIFFERENCE; e.g., how customers are being treated – no one has time to be nice, cordial, respectful, or professional — it is all about the bottom-line – survival of the fittest.
I see a huge opportunity for businesses to rise above the so called new ‘standard of performance’ and start OUT-BEHAVING your competition by simply looking your customers in the eyes, using their names in conversations, returning phone calls, following up on emails; all of which are low, or no-cost strategies to build customer loyalty and distinction. Sure, we are all busy, but when you become too busy to pay attention to your bread and butter, either you are in the wrong business, or you need a swift reminder to SLOW DOWN and APPRECIATE the customers, colleagues and friends you have now….or you won’t have to later!
It is good to keep top of mind — “Everything we do in our business contributes too or takes away from the value perception of the brand.” – Brand Ascension Group, LLC
At times, we all need to remember the basics of building distinction, consistency, and relevancy. It all starts with building relationships that leverage memorable experiences, and basing those experiences on what your brand stands for – your brand’s DNA.
What are the three most dangerous words to the mind? …”I KNOW THAT!” When you are ready to learn more and know what you don’t know, check out this e-course: www.BrandAscension.com/dna_webinars_weblanding.html
If you are not GROWING, you are _______!
What have any of you experienced lately in overall ‘service response/delivery’ lately? I am in a black hole here?
