Where Social Responsibility Elevates The Brand!
Rarely do you see a Starbucks commercial. When you do, you really notice. The most recent one is focused on their social responsibility as a highly respected brand that cares about the environment. It’s called ‘Join the Movement’ and it’s about making a difference.
Brand Differentiation—It’s An Inside Job
3 Ways to Maximize Competitive Advantage! By Suzanne Tulien, Principal and co-Founder of The Brand Ascension Group Business innovation never ceases to amaze me! Every day I see ads that blow me away when it comes to new ideas and state-of-the-art features and benefits of existing products. The problem, however, with differentiating your brand through …Read the full article…
Branded Service Moments of Truth
By Carol Chapman, Principal & Co-founder, The Brand Ascension Group Most people have heard the term Moments of Truth. These are those defining moments when customers evaluate whether or not you Walk your Talk as a brand and declare “This is great—I’ll be back” or “Nada – don’t’ think I’ll return”. I’ve recently come to …Read the full article…
DEMAND FOR YOUR BRAND
Building a brand in today’s global market is very different from what it used to be. No longer can an organization expect marketing to do the work of branding. Marketing is important for communicating and spreading your brand’s message, piquing the interest of and acquiring new customers, however, the sheer effort of marketing doesn’t create a unique culture, systems and processes, nor deliver memorable brand experiences that keep customers coming back for more. That’s why the function of brand definition and development is critical prior to the creative efforts of marketing.
Don’t Miss the Brand Boat!
The term branding is overused and misused in many conversations. Not only has it become erroneously synonymous with ‘marketing’, but the true meaning is completely overlooked as a poweful, highly critical piece to business success! This article speaks to the misuse and defines the true meaning of the term and how educating the business owner correctly and empower them to take action!
“Taking the Personal Brand Presence course was like going through a re-birthing process for myself. It was truly enlightening to have that alone time with ME, and rediscover who I was. The course and consulting sessions were empowering, and added so much confidence to my state of being!”
