A powerful brand story, when executed well—builds trust, connection, and loyalty with your audience. In Part A of this post, we talked about authentic brands and how they live and breathe their story and how it’s reflected in their core essence—what they stand for and how they show up. You trust their story because you …Read the full article…
PART A: Authentic Brands Live Their Story! Does Yours?
A powerful brand story, when executed well—builds trust, connection, and loyalty with your audience. Does your brand have a story? You know—a story that’s captivating and inspiring; has real meaning and comes from the heart of what you’re all about as a brand. It’s a story your employees believe in. They stand behind it through …Read the full article…
The Time is Now to Turn Your Focus Inward
For savvy, visionary, motivated small business entrepreneurs: Rise up out of the negativity of the economy and leverage this moment in time by working ON your business brand. Explore the power of defining, creating and building your own unique BRAND DNA.
DEFINE YOUR UNIQUE BRAND! Because Your Brand Is Your Business™
Your brand is a perception that lives in the minds of your target audience. Yes, it’s an audience and that audience includes your customers, employees and the communities in which you do business. So, if you haven’t taken the time to define your brand then how can you manage to a perception you want to …Read the full article…
It’s Your Brand, Manage It! A ‘Must’ for Brand Elevation.
When consulting to companies, it never ceases to amaze me how some business owners feel that their brand could be so much more, but it is not reaching its potential because they aren’t sure how to get the employees to be more ‘on-brand.’ “Oh, they’ll never do that,” or “We spent $X last year on …Read the full article…
The Fallacy of “Re-Branding”
Debunking the ‘external’ effort to re-position the brand. “Oh, you’re a brand consultant? Our company just went through a re-branding effort 6 months ago. We’ve all got new business cards, a new logo, and new ad campaigns coming out.” I cannot tell you how many times I hear this and like statements from those I …Read the full article…
How to Build Your Business from the Inside Out
Moving from a ‘push’ to a ‘pull’ strategy. I just read a white paper entitled Internal Branding; What is that exactly? By Allan Steinmetz, CEO of Inward Strategic Consulting, Inc. And felt compelled to add to his insights and hit on a couple of key overlooked areas of the process. First, I’d like to begin …Read the full article…
3 Ways To Fall Back In Love with Your Business Brand!
Lately, especially, I have run into entrepreneurs who are questioning why they got into business for themselves. Granted, it has been a tough 3 years and still no confirmation of a better economy in the near future. Some are scared of not ever being able to make it, some are confused as to why they …Read the full article…
Part II: AMAZING BRANDS – What they do and how they do it!
In Part I, I shared the characteristics of amazing brands and how every brand has the opportunity to reach an amazing level. I also shared a great example with Zappos.com. They have reached an amazing level by inspiring and helping other companies to focus more on building a strong culture totally invested in their core values …Read the full article…
PART I: AMAZING BRANDS – What they do and how they do it!
By Carol Chapman, Principal & Co-founder, The Brand Ascension Group Every business has a brand! Why? Because your brand is your business™! And, every brand has the opportunity to be good, bad or indifferent; or great. For many brands, being good is just fine, but for those few that really push the envelope they prefer …Read the full article…
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