Just to be clear, this isn’t an article discussing the legal ownership issues of your own personal brand, or anyone else’s. I want to stir up some conversation about your ‘Psychological Ownership’1 of the personal brand YOU portray. And with that comes the obvious question: “Are you even aware of your current Personal Brand, and ultimately, …Read the full article…
Mind Your Own Business. Step Into YOUR Potential.
So, I hope it was the title that brought you into this article. Welcome! This topic has been on my mind lately as I am preparing for a Tedx Talk audition and formulating my position on the theme the ‘Future of our Future.’ Sure we have lots to look forward to in our futures when …Read the full article…
Afraid of Recruiters Stealing Your Employees?
Look Inside Your Brand’s Culture for the Secret Weapon One of my clients that I do some online work for asked me to remove the email links to the pictures and name of some of their employee teams that are displayed on several of their site pages. She explained that the CEO was concerned that …Read the full article…
Where Social Responsibility Elevates The Brand!
Rarely do you see a Starbucks commercial. When you do, you really notice. The most recent one is focused on their social responsibility as a highly respected brand that cares about the environment. It’s called ‘Join the Movement’ and it’s about making a difference.
