When consulting to companies, it never ceases to amaze me how some business owners feel that their brand could be so much more, but it is not reaching its potential because they aren’t sure how to get the employees to be more ‘on-brand.’ “Oh, they’ll never do that,” or “We spent $X last year on …Read the full article…
Do You OWN Your Personal Brand?
Just to be clear, this isn’t an article discussing the legal ownership issues of your own personal brand, or anyone else’s. I want to stir up some conversation about your ‘Psychological Ownership’1 of the personal brand YOU portray. And with that comes the obvious question: “Are you even aware of your current Personal Brand, and ultimately, …Read the full article…
The Fallacy of “Re-Branding”
Debunking the ‘external’ effort to re-position the brand. “Oh, you’re a brand consultant? Our company just went through a re-branding effort 6 months ago. We’ve all got new business cards, a new logo, and new ad campaigns coming out.” I cannot tell you how many times I hear this and like statements from those I …Read the full article…
How to Build Your Business from the Inside Out
Moving from a ‘push’ to a ‘pull’ strategy. I just read a white paper entitled Internal Branding; What is that exactly? By Allan Steinmetz, CEO of Inward Strategic Consulting, Inc. And felt compelled to add to his insights and hit on a couple of key overlooked areas of the process. First, I’d like to begin …Read the full article…
“Taking the Personal Brand Presence course was like going through a re-birthing process for myself. It was truly enlightening to have that alone time with ME, and rediscover who I was. The course and consulting sessions were empowering, and added so much confidence to my state of being!”
