Brand Ascension

Elevating Conscious Branding in Business

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Brand Differentiation—It’s An Inside Job

July 29, 2019 By Suzanne Tulien

3 Ways to Maximize Competitive Advantage!  By Suzanne Tulien, Principal and co-Founder of The Brand Ascension Group Business innovation never ceases to amaze me! Every day I see ads that blow me away when it comes to new ideas and state-of-the-art features and benefits of existing products. The problem, however, with differentiating your brand through …Read the full article…

Filed Under: brand building, Brand Differentiation Tagged With: brand building, Brand Definition, Brand Differentiation, Brand DNA, Customer Service, Internal Branding, small business branding

How to Build Your Business from the Inside Out

June 24, 2019 By Suzanne Tulien

Internal Branding

Moving from a ‘push’ to a ‘pull’ strategy. I read a white paper entitled Internal Branding; What is that exactly? By Allan Steinmetz, CEO of Inward Strategic Consulting, Inc. And felt compelled to add to his insights and hit on a couple of key overlooked areas of the process. First, I’d like to begin by …Read the full article…

Filed Under: brand building, Brand Culture, Brand Definition, Brand Strategy, Branded Customer Experience, Internal Branding, Living the Brand Tagged With: brand culture, Brand DNA, Brand Strategy, business branding, Internal Branding, livin the brand

CUSTOMER SERVICE MISHAPS – DO YOU HAVE A PROCESS FOR QUICK RECOVERY?

January 28, 2019 By The Brand Ascension Group

Service recovery is a big issue for many businesses. Service mishaps happen all the time, but how often do they happen in your business? Are you keeping track? When it does happen, you can’t mess around. Your employees need to be empowered to recover as quickly as possible, show the customer you care and make …Read the full article…

Filed Under: brand building, Brand Culture, Brand Definition, Customer Service, Internal Branding, Organizational Values Tagged With: brand culture, Customer Service, Internal Branding, Organizational Style, Organizational Values

PART A: Authentic Brands Live Their Story! Does Yours?

October 15, 2018 By The Brand Ascension Group

A powerful brand story, when executed well—builds trust, connection, and loyalty with your audience. Does your brand have a story? You know—a story that’s captivating and inspiring; has real meaning and comes from the heart of what you’re all about as a brand. It’s a story your employees believe in. They stand behind it through …Read the full article…

Filed Under: brand building, Brand Culture, Brand Definition, Internal Branding Tagged With: brand building, brand culture, Brand Definition, Brand Stories, Internal Branding, small business branding

What is the ‘One Word’ You Want to Own in the Minds of Your Market?

September 20, 2018 By Suzanne Tulien

Regardless of the size of your organization, has the question been asked, “What is the one word you want to own in the minds of your market?? Before you answer, first think about…

Filed Under: brand building, Brand Culture, Brand Definition, Internal Branding, Uncategorized Tagged With: brand building, Brand Definition, branding, Internal Branding

The Fallacy of “Re-Branding”

April 11, 2013 By Suzanne Tulien

Debunking the ‘external’ effort to re-position the brand. “Oh, you’re a brand consultant? Our company just went through a re-branding effort 6 months ago. We’ve all got new business cards, a new logo, and new ad campaigns coming out.” I cannot tell you how many times I hear this and like statements from those I …Read the full article…

Filed Under: Brand Culture, Brand Definition, Brand Strategy, Branded Customer Experience, Cognitive Dissonance, Internal Branding, Living the Brand Tagged With: brand culture, Brand Definition, Brand DNA, brand experience, Brand Strategy, Internal Branding, re-brand, re-branding

Branded Service Moments of Truth

November 25, 2009 By The Brand Ascension Group

By Carol Chapman, Principal & Co-founder, The Brand Ascension Group Most people have heard the term Moments of Truth. These are those defining moments when customers evaluate whether or not you Walk your Talk as a brand and declare “This is great—I’ll be back” or “Nada – don’t’ think I’ll return”. I’ve recently come to …Read the full article…

Filed Under: brand building, Brand Culture, Customer Service, Internal Branding Tagged With: brand building, brand culture, Business Practices, Customer Service, Internal Branding

DEMAND FOR YOUR BRAND

November 6, 2009 By Suzanne Tulien

Building a brand in today’s global market is very different from what it used to be. No longer can an organization expect marketing to do the work of branding. Marketing is important for communicating and spreading your brand’s message, piquing the interest of and acquiring new customers, however, the sheer effort of marketing doesn’t create a unique culture, systems and processes, nor deliver memorable brand experiences that keep customers coming back for more. That’s why the function of brand definition and development is critical prior to the creative efforts of marketing.

Filed Under: Brand Culture, Brand Definition, Business Performance, Internal Branding, Uncategorized Tagged With: brand building, brand culture, Brand Definition, Business Performance, Business Practices, Corporate Values, Internal Branding, Organizational Values

Don’t Miss the Brand Boat!

June 25, 2009 By Suzanne Tulien

The term branding is overused and misused in many conversations. Not only has it become erroneously synonymous with ‘marketing’, but the true meaning is completely overlooked as a poweful, highly critical piece to business success! This article speaks to the misuse and defines the true meaning of the term and how educating the business owner correctly and empower them to take action!

Filed Under: Internal Branding Tagged With: brand building, branding, business branding, Internal Branding, small business branding

How to Make Your Business Brand Recession-Resistant

March 1, 2009 By Suzanne Tulien

Learn how conscious branding practices can capture and sustain valuable market share in any economic situation

Filed Under: Internal Branding Tagged With: brand culture, business branding, Internal Branding

Testimonials

Tonya-round-BW-web“Building on a lot of prior soul-searching and “inside work,” the Personal Brand Presence DNA process has helped me to step into an image that is consistent with who I know myself to be. It helped me to articulate what it really means to walk my talk in a way that’s visible and tangible, not just to me but also to others, and I will forever be grateful for that.”
Tonya Henderson, Ph.D, Gly Solutions
DeniseWhitaker-BW-Round“Taking the Personal Brand Presence course was like going through a re-birthing process for myself. It was truly enlightening to have that alone time with ME, and rediscover who I was. The course and consulting sessions were empowering, and added so much confidence to my state of being!”
Denise Whitaker, Realtor
“For years, I have been the gerbil on the wheel, trying with all of my energy, to be all things to all people.  It is so liberating to focus on the strengths I bring to the table and not worry about who that will line up with.  I love what you said about how when you let go of those who don’t line up, it only opens the door for more of those who do.  I am totally seeing that happen in my life and especially in my business!  I shared this with my business coach and he said that you were rig… Read more
Lisa Gross, Sr. Mortgage Lender, Peoples National Bank
“By participating in Suzanne’s Personal Brand Mastermind Group I revealed my true, distinctive brand attributes which has allowed me to actively live my true brand self. It has been a tremendous value for my networking and branding of my consulting practice. Her program was professionally crafted and delivered with personal support and guidance. I would recommend Brand Ascension’s programs for any person or organization looking to elevate their brand presence.”
Mark ShadlePresidentSpeed2ResultsColorado Springs
“When I first came into the Personal Brand Mastermind program, I felt like my business was in a good place (just landed my biggest client to date) and wasn’t sure if it was for me. After JUST Module 1, I realized how much MORE my business can be and everything I have missed or currently am missing. What a powerful program by Suzanne and the Brand Ascension Group! Can’t wait for Module 2! Check her out if you are looking to take your business to another level and find YOUR BRAND DNA!” … Read more
Nathan Darrington, CEO, ND Total Web Design
“Suzanne is a subject matter expert and superb facilitator for building a dynamic culture and brand. I have been in two organizations that immersed themselves in her engaging and powerful Brand DNA process. Her process fully enrolls everyone from customer facing staff to senior executives so that all conclusions are readily embraced and instantly internalized by all stakeholders. If your enterprise wants to experience immediate and lasting transformation, engage Suzanne.”
Robert Todd, Operations & Finance Expert
“Suzanne is personable, precise in her communications, and extremely professional. Her concept and methodology of brand development is simple and powerful, and it’s already reaping great results! Her vast experience and impeccable integrity make her a powerful member of my business team. I highly recommend Suzanne to any business owner seeking greater impact and a bigger bottom line! Great Results, Expert, High Integrity!”
Chevy Chevallard, CEO, Conduct Your Life!
“Wow, I wasn’t expecting such a breakthrough!” That is what you will tell yourself when you complete one of Suzanne’s Personal Brand Mastermind courses. If you are not aligned with your authenticity, everything in your life will suffer as a result. I highly recommend anyone who wants to get to the next level in business or their personal life to enroll in this series. This is an exclusive training program for high-caliber, high-potential clients so be ready to roll up your sleeves do… Read more
Cory Arcarese, CEO, CArc Media

SarahRyals-Pic“Suzanne creates a wonderful experience to build an understanding of brand, especially for those who are new to brand basics. Her teaching modules are clear, well organized, thoughtfully explained, and she does a great job coaching teams through the work. The final outcome is an actionable foundation for delivering a consistent, meaningful brand experience for all the brand’s stakeholders.”

Sarah Ryals, Women's Resource Agency Board Member
“I highly recommend Suzanne for website, branding, and any and all creative work. She is excellent to work with: fast, on-time, full of fresh ideas, offers solutions, great attitude, multi-talented…and also fun! Suzanne has been a tremendous asset to Grizzard and our marketing program. She is an integral part of our team and success.”
Stacy Guidice, Marketing Dir., Grizzard Communications

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