A powerful brand story, when executed well—builds trust, connection, and loyalty with your audience. In Part A of this post, we talked about authentic brands and how they live and breathe their story and how it’s reflected in their core essence—what they stand for and how they show up. You trust their story because you …Read the full article…
PART A: Authentic Brands Live Their Story! Does Yours?
A powerful brand story, when executed well—builds trust, connection, and loyalty with your audience. Does your brand have a story? You know—a story that’s captivating and inspiring; has real meaning and comes from the heart of what you’re all about as a brand. It’s a story your employees believe in. They stand behind it through …Read the full article…
The Time is Now to Turn Your Focus Inward
For savvy, visionary, motivated small business entrepreneurs: Rise up out of the negativity of the economy and leverage this moment in time by working ON your business brand. Explore the power of defining, creating and building your own unique BRAND DNA.
Personal Branding: It’s an INSIDE job
I get excited to read other people’s perspectives on personal brand development. So when I seen an article come through my email that is entitled “7 Ways to Build Your Personal Brand,” I am super excited to see what this perspective will be, and if I can learn new things in this area. [One of …Read the full article…
3 Ways To Fall Back In Love with Your Business Brand!
Lately, especially, I have run into entrepreneurs who are questioning why they got into business for themselves. Granted, it has been a tough 3 years and still no confirmation of a better economy in the near future. Some are scared of not ever being able to make it, some are confused as to why they …Read the full article…
Brand Differentiation—It’s An Inside Job
3 Ways to Maximize Competitive Advantage! By Suzanne Tulien, Principal and co-Founder of The Brand Ascension Group Business innovation never ceases to amaze me! Every day I see ads that blow me away when it comes to new ideas and state-of-the-art features and benefits of existing products. The problem, however, with differentiating your brand through …Read the full article…
Don’t Miss the Brand Boat!
The term branding is overused and misused in many conversations. Not only has it become erroneously synonymous with ‘marketing’, but the true meaning is completely overlooked as a poweful, highly critical piece to business success! This article speaks to the misuse and defines the true meaning of the term and how educating the business owner correctly and empower them to take action!
