Occassionally we can expect our business growth to cycle as things slow down for us. It is a natural process of ebb and flow. A natural quietness that can actually be a gift for all business owners and their teams. It is often an overlooked opportunity to use this time to turn inward and begin revitalizing your internal brand roadmap. A time to rethink how your brand is being perceived, not only by your market, but by your employees. You see, every business has a brand; good, bad or indifferent. If you have employees, and if you have customers, then you have a brand. Whether you are conscious of designing that brand or not — a perception is formed whenever someone does business with you, or experiences you as an employee.
So, here is a challenge: Take a step back and really look at your brand, overall. Is it everything you hoped it would be? Are your employees living and breathing your brand’s essence daily? Are your customers telling their friends about your brand? What are they saying? What is extraordinary and memorable in their experience with you?
What can you do, during this gift of time to begin working ON your business brand rather than in it? What can you do to define who you are, build your employee culture to reflect it, and create processes that affirm it in every behavior, every touchpoint.
Now, for the first time ever, a comprehensive online brand building webinar course is available and designed specifically for entrepreneurs. This course takes you and your teams through a step by step process to define, create and build your unique Brand DNA — Now is the time. What are you waiting for? Go here to Ignite Your Brand!
