Aleut Family of Companies, Colorado Springs, CO – Brand DNA Graduate

Aleut and their team took on the initiative of defining their brand after 7 years of operating under The Aleut Corporation. Positioned as the Management Services operation supporting 6 additional divisions, Aleut Mangement Services and their division companies support a variety of Military base operations. After defining their Brand DNA – they became crystal clear on their Brand Promise, their core values, and true differentiators which assisted them in achieving a 113% increase in profit over the next 18 months of growth.