Elevating Conscious Branding in Business
Hoping and believing your product and service serves the widest market, if not EVERYONE is a common belief for many small business owners and their teams. But knowing that NO brand is Universal can help you create an even more unique competitive advantage without wasting marketing efforts in the wrong places.
“For years, I have been the gerbil on the wheel, trying with all of my energy, to be all things to all people. It is so liberating to focus on the strengths I bring to the table and not worry about who that will line up with. I love what you said about how when you let go of those who don’t line up, it only opens the door for more of those who do. I am totally seeing that happen in my life and especially in my business! I shared this with my business coach and he said that you were rig…
