Stop Marketing, for now, Start Branding! Wait, what????
Too many small businesses tend to rely on ‘Marketing’ to do the work of ‘Branding’...Don’t make this mistake! It has been said that “40% of marketing is wasted, due to ill-informed, de-motivated staff undermining the promotional promise!”
When GOOD brands don’t first thoroughly define their Brand’s DNA and then implement it internally, the probability of becoming a GREAT brand is minimized, risking increased marketing expenditures and decreased ROI. Whether you are a solo-professional, or have a team of employees, this session shows how your brand can OUT-BEHAVE your competition by building distinctive, memorable customer and employee experiences that leverage every marketing effort exponentially.