Q: I am a distributor for a national health products company, why should I have to brand myself?
Great question! The simple answer is, people buy from YOU because of YOU, not because of the products you sell. Remember, they can buy your products from ANY distributor from the company - they CHOOSE YOU, because there is something relevant and engaging they like about you. ...Your Personal Brand! And getting clearer on what that is enables you to be more of it and leverage your distinction from your competitors (even other distributors from your company!).
Makes total sense, doesn't it!?
This holds true for Realtors too! So why not get more conscious, strategic, and deliberate with your Personal brand by checking out my new ONLINE do it yourself course featuring my Ignite Your personal brand presence DNA methodology! Go ahead, just click on the link to enroll and watch what changes in your business growth!
Q: How much time will this course take to get through?
This course is designed as a self-directed, self-paced program. So you can plan your own schedule to complete the video modules and the workbook activities.
That being said, I would recommend carving out about 2-3 hours for each module (some modules have more lessons that others).
Each module can be broken down time-wise into each lesson for more of a micro-learning experience. I encourage you to take your time, dig into these activities with commitment - don't rush them, but also keep a healthy momentum so you don't have to go back and REVIEW (although you certainly can) the previous material after an extended lapse.
Q: What are the most important outcomes I will get from completing this course?
A yummy question!!
- You will achieve the clarity you need to realize your unique personal brand VALUE POSITION, and articulate it with ease and confidence... [great for networking, website content writing, and messaging on social media].
- You will begin to make more 'on-brand' decisions about your growth, market, and messaging [focusing on STAYING IN YOUR brand LANE, which creates clarity and trust with your tribe - a confused mind doesn't buy!]
- This course walks you through how to identify your power differentiators for your prospects to fully understand why they should choose you!
- By clarifying your brand style attributes you can begin to create unique customer experiences [which turns customers into ADVOCATES!]
- Clarity in your Personal Brand enables you to become more discerning with how you grow and expand your business.
- CLARIFY who you want to become know for, and STEP INTO ACTION TO LIVE YOUR POTENTIAL.
Q: I already have my logo, website and business cards, what else do I need to brand?
One of the biggest misconceptions in branding a business is that is only a VISUAL function. WRONG! Your logo is NOT your brand - it is merely a graphic representation of your brand. So the question remains - "What does your logo REPRESENT?"
Solo-professionals, like you are the brand of their business and get to identify, define, and align to their own Personal Brand for competitive advantage. If you haven't flushed out what that is, then THIS COURSE IS FOR YOU!
This process is the foundational MISSING PIECE to your marketing, servicing, and delivering on your promise and any efforts you make to establish distinction.
So, before you spend one more dollar marketing or one more hour networking, take this course to get the refined clarity you need to catapult your confidence and brand competitive advantage!
CONFIDENT in walking your talk and delivering on your promise every day!
...is that enough? (there really is more!)