BECOME
Who You Want
To Be Known For
Who You Want
To Be Known For
Clarify Your
Personal Brand Now!
Personal Brand Now!
In This Self-Directed, Step-by-step,
Personal Branding Course You Will...
Achieve the clarity you need to realize your VALUE POSITION, and articulate it with ease. This is vital for networking, website content writing, and messaging on social media.
Learn to make more 'on-brand' decisions about your growth, market, and messaging which creates clarity and trust with your tribe. No more feeling like you're "all over the place!"
Identify what makes you different from your competitors so that your prospects fully understand why they should choose YOU!
Clarify your brand style attributes (that make up your personality!) so that you can begin to create unique customer experiences that result in referrals.
Gain the confidence to walk your talk and deliver on your promise every day
while charging what you are worth - no question!
Overlooking the Secret Ingredient to Your Potential?
"Too many solo professionals misunderstand the need & power of leveraging themselves as the brand of their business!"
- Suzanne Tulien
THINK ABOUT THIS...
- Your prospects form 11 impressions of you in the first 7 seconds of contact!
- As a solo professional YOU are the BRAND of your business - your wisdom, expertise, and personality IS your distinction for competitive advantage!
- Branding & Marketing are two separate functions.
- You Market a Brand - and if you haven't identified & defined your BRAND, what are you ACTUALLY marketing?
Common Questions & Our Answers...
Q: I am a distributor for a national health products company, why should I have to brand myself?
Great question! The simple answer is, people buy from YOU because of YOU, not because of the products you sell. Remember, they can buy your products from ANY distributor from the company - they CHOOSE YOU, because there is something relevant and engaging they like about you. ...Your Personal Brand! And getting clearer on what that is enables you to be more of it and leverage your distinction from your competitors (even other distributors from your company!).
Makes total sense, doesn't it!?
This holds true for Realtors too! So why not get more conscious, strategic, and deliberate with your Personal brand by checking out my new ONLINE do it yourself course featuring my Ignite Your personal brand presence DNA methodology! Go ahead, just click on the link to enroll and watch what changes in your business growth!
Q: How much time will this course take to get through?
This course is designed as a self-directed, self-paced program. So you can plan your own schedule to complete the video modules and the workbook activities.
That being said, I would recommend carving out about 2-3 hours for each module (some modules have more lessons that others).
Each module can be broken down time-wise into each lesson for more of a micro-learning experience. I encourage you to take your time, dig into these activities with commitment - don't rush them, but also keep a healthy momentum so you don't have to go back and REVIEW (although you certainly can) the previous material after an extended lapse.
Q: What are the most important outcomes I will get from completing this course?
A yummy question!!
- You will achieve the clarity you need to realize your unique personal brand VALUE POSITION, and articulate it with ease and confidence... [great for networking, website content writing, and messaging on social media].
- You will begin to make more 'on-brand' decisions about your growth, market, and messaging [focusing on STAYING IN YOUR brand LANE, which creates clarity and trust with your tribe - a confused mind doesn't buy!]
- This course walks you through how to identify your power differentiators for your prospects to fully understand why they should choose you!
- By clarifying your brand style attributes you can begin to create unique customer experiences [which turns customers into ADVOCATES!]
- Clarity in your Personal Brand enables you to become more discerning with how you grow and expand your business.
- CLARIFY who you want to become know for, and STEP INTO ACTION TO LIVE YOUR POTENTIAL.
Q: I already have my logo, website and business cards, what else do I need to brand?One of the biggest misconceptions in branding a business is that is only a VISUAL function. WRONG! Your logo is NOT your brand - it is merely a graphic representation of your brand. So the question remains - "What does your logo REPRESENT?"
Solo-professionals, like you are the brand of their business and get to identify, define, and align to their own Personal Brand for competitive advantage. If you haven't flushed out what that is, then THIS COURSE IS FOR YOU!
This process is the foundational MISSING PIECE to your marketing, servicing, and delivering on your promise and any efforts you make to establish distinction.
So, before you spend one more dollar marketing or one more hour networking, take this course to get the refined clarity you need to catapult your confidence and brand competitive advantage!
CONFIDENT in walking your talk and delivering on your promise every day!
...is that enough? (there really is more!)
YOU are the Brand of Your Business -
NOT your LOGO, or website, or business card....
NOT your LOGO, or website, or business card....
Your Brand is just a set of perceptions.
So, You Already Have a Brand,
...But Are You In Control Of It?
...But Are You In Control Of It?
Time to decide...
EVERY PERSON already has a brand…you too …so why enroll in a Personal Branding course?
Because since YOU are the solo connection to what it is, you do, YOU inherently become the PERCEIVED VALUE POSITION.
BELIEVE IT OR NOT, your PRODUCTS & SERVICES are NOT the brand - YOU ARE! And if you haven't identified and defined it, guess who has?...Your customers, prospects, and communities.
Is your brand exactly what you want others to perceive of you? Is it time to TAKE CONTROL of it? ...And align to your own value position and competitive advantage that compels customers to choose YOU over your competition?
Taking control of how your brand is perceived is the first step in ‘brand management.’ And that starts with clarity around your own unique Personal Brand Presence DNA.
Knowing that your brand is NOT your logo, but rather WHAT YOUR LOGO REPRESENTS is key to realizing the value of your brand position at a much deeper and meaningful level. And when YOU truly know this, your clients will too.
This is EXACTLY how consistency, distinction, and authenticity begins to work its magic in your overall growth and evolution.
Is your brand exactly what you want others to perceive of you? Is it time to TAKE CONTROL of it? ...And align to your own value position and competitive advantage that compels customers to choose YOU over your competition?
Taking control of how your brand is perceived is the first step in ‘brand management.’ And that starts with clarity around your own unique Personal Brand Presence DNA.
Knowing that your brand is NOT your logo, but rather WHAT YOUR LOGO REPRESENTS is key to realizing the value of your brand position at a much deeper and meaningful level. And when YOU truly know this, your clients will too.
This is EXACTLY how consistency, distinction, and authenticity begins to work its magic in your overall growth and evolution.
You're here because you are...
- Smart and know your stuff!
- Loving the impact you have on other people's lives.
- Independent, driven, and value conscious.
- Appreciative of processes, efficiencies, and strategy that works!
- A big believer in personal development as a foundation to your overall success & happiness.
- Confident in what you know, but are inspired to achieve new levels of expertise!
- Loving the idea of 'playing your way' to success, having fun doing what you love.
- You're loyal to what works and provides the best value.
- Realizing that deep down there is more to your success potential than what you're currently experiencing!
What course grads are saying...
...a powerful, deep-dive process to clarify your brand value position.
So, what if I told you...
"STOP MARKETING, FOR NOW, AND START BRANDING!"
You might think I'm crazy...but stay with me here...
Here's my question for you...
"If you haven't yet defined YOUR BRAND, then what are you out there marketing?"
This self-directed online course is designed to give you the clarity you need to feel more confident in all your marketing and articulate your distinction, consistently.
So, really, be honest....Is it time to get-out-of-your-own-way to success?
When you identify and define the core attributes of your Personal Brand, you build your value position with clarity & purpose. It becomes more conscious and deliberate in your actions and behaviors, and people start noticing!
When you identify and define the core attributes of your Personal Brand, you build your value position with clarity & purpose. It becomes more conscious and deliberate in your actions and behaviors, and people start noticing!
With your clarity, you will message better, attract the right clients, become more consistent and build advocacy!
This course will help you articulate your brand & shape the perceptions others have of you; from customers to partners & prospects.
This course will help you articulate your brand & shape the perceptions others have of you; from customers to partners & prospects.
Solo-professionals should be leveraging their Personal Brand distinction for competitive advantage.
Clarify yours and become who you want to be known for.
As a distributor for a national company, Katie felt like a 'commodity' in her industry...
...standing out decidedly different and keeping it fresh was the key to my personal brand success!"
Katie struggled with national competitors selling like products and needed to carve out some distinction that would make her memorable to her prospective markets.
Now that Katie has defined her BRAND STYLE, she is being more generative in showcasing being ADVENTUROUS, ENERGETIC, AND STYLISH. She is now incorporating live video, FB posts, and events that keep her looking ‘fresh and new’. Now, with her clarity, her audiences really get to know the personal brand behind it all because she shows up authentically within her brand DNA!
So how can you first actualize, and continue to generate being more of YOU, if you don’t know who you are or what your BRAND IS? Your Personal brand CLARITY is the engine that fuels being generative and heightens your confidence to be more of who you really are while attracting & serving your perfect clients.
Melissa left corporate America to start her own coaching business...
...Wanting to show up truly authentic, she sought clarity in her Personal Brand Presence.
Meet Dr. Melissa Healy, a nationally certified wellness coach positioning herself with expertise in taking her clients through disruptive behavioral changes that transform their way of being through moderate moves creating massive momentum.
Coaches are showing up everywhere but Melissa knew she had the distinction of her credentials to get an edge, but she was looking for a way to help her better infuse her personality and passion into her work and become what she wanted to be known for.
Melissa was able to identify and define her unique Personal Brand Presence and is now able to leverage her value position with a distinctive narrative. She is now speaking on stages nationally building her clientele exponentially – confident in being her authentic, disruptive, and expressive self!
…Because of her work on her Personal Brand she is able to continue to be focused on walking her talk by ‘staying in her power lane’ and leveraging growth through authenticity!
Don't spend another dollar in marketing...until you've IDENTIFIED, DEFINED & ALIGNED to your unique personal brand distinction!
This 'Ignite Your Personal Brand Presence' course is fundamental to your
Personal Brand distinction & competitive advantage.
Personal Brand distinction & competitive advantage.
But... You Don't Have to go it alone!
Some of us are DIYers, but some of us aren't, that's cool.
And that's why I added an option for you to consider adding 4 LIVE, 1 hour coaching sessions with me along with your journey in this course! I keep you accountable, and will ENSURE that you get the most from your efforts to enable you to MAXIMIZE your investment.
And that's why I added an option for you to consider adding 4 LIVE, 1 hour coaching sessions with me along with your journey in this course! I keep you accountable, and will ENSURE that you get the most from your efforts to enable you to MAXIMIZE your investment.
See option to add coaching below!
Meet Suzanne Tulien, Brand Clarity Expert, Author, Speaker
Building Brand Presence is in My DNA!
Building Brand Presence is in My DNA!
Consciousness. Inspiration. Growth.
With almost three decades of strategic communication, design, and internal brand development, Suzanne's inside-out brand-building methodology (Brand DNA) creates the clarity necessary for her clients to be more consciously 'on-brand' to drive consistency, distinction, and advocacy long-term.
Because her Brand DNA approach is radically different, she is paving the way personal brands (solopreneurs) clarify & elevate their value position to actually reduce marketing costs while growing market share – and becoming who they want to be known for.
As an international speaker and certified trainer she thrives in front of live audiences and in virtual environments.
As author of 3 books; Personal Brand Clarity; Identify, Define & Align to What You Want to Be Known For; The 6 Myths of Small Business Branding and co-author of Brand DNA; Uncover Your Organization's Genetic Code to Competitive Advantage, also published in China, she is helping to pave the transformational highway to grow by conscious, strategic design; not by DEFAULT!
Suzanne Tulien
Brand Clarity Expert, Author, International Speaker
Grab Suzanne's latest book...
Get your copy of
Personal Brand Clarity;
Identify, Define, & Align to What You Want to Become Known For...
Copyright Suzanne Tulien
