Previous Brand Ascension Blog Content

What should we be celebrating on America's 250th?

What should we be celebrating on America's 250th?

Suzanne Tulien America's Brand DNA, Brand DNA
As America marks its 250th birthday, this post looks beyond fireworks and tradition to ask a deeper question: what is truly worth celebrating about the nation’s unfinished promise? Framed through a compelling “Brand DNA” lens, it explores the core ideals that define the American experiment—equal justice, accountable self-government, guarded liberty, lawful process, and enduring union—and why shared language around those principles matters more than ever. It’s a thought-provoking invitation to reflect on patriotism with both honesty and hope, and to consider what it means to practice the promise of America in everyday life.
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Why Strategic Training Should NOT Be Valued as 'Hourly Expense'

Why Strategic Training Should NOT Be Valued as 'Hourly Expense'

Suzanne Tulien Brand Culture, Brand DNA
Many companies make a costly mistake by treating strategic training like an hourly expense instead of what it really is: a catalyst for clarity, alignment, and long-term growth. This post unpacks why true transformation doesn’t come from a single event or a few people taking notes, but from equipping the right teams with shared understanding, stronger standards, and a framework they can actually apply. It also reveals the critical difference between temporary inspiration and expertise that reshapes how a business thinks, communicates, and performs. If stronger culture, better collaboration, and more consistent brand delivery matter, this is a perspective worth exploring before making the next training investment.
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America's Brand DNA #6 -Touch Points, Messaging Guardrails, & Keeping the Republic Through Practice

America's Brand DNA #6 -Touch Points, Messaging Guardrails, & Keeping the Republic Through Practice

Suzanne Tulien
#6- America's Brand DNA: Where Trust Is Built or LostDemocracy isn't defended in speeches—it's defended in courtrooms, voting booths, town halls, and everyday interactions with government. When elections are transparent, courts are fair, police show restraint, and public services treat citizens with respect, America's founding promise comes alive. But when these critical touchpoints become opaque, hostile, or arbitrary, trust fractures and the system erodes from within. Discover how to strengthen democracy through practical 30-day citizen practices, messaging guardrails that unite rather than divide, and a simple framework for evaluating whether your community is truly delivering on the ideals of equal justice, lawful process, and accountable self-government.
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Conscious. Strategic. Deliberate.

Brand Clarity Expert, Author, and International Speaker, Suzanne Tulien is an authority in identifying and defining a business’ internal Brand DNA blueprint, creating authentic positioning, and building competitive advantage by aligning leadership and employees to ‘out-behave’ their competition, consistently. She also pioneered the ‘Ignite Your Personal Brand Presence’ online course and coaching program for solopreneurs who want to leverage their wisdom, expertise and personality to become who they want to be known for.

Suzanne facilitates engaging brand strategy using her turn-key, Brand DNA methodology in live events, webinars, workshops & consulting. 

As the pioneer of Ignite Your Personal Brand Presence coaching mastermind and online course program, she is helping solo-professionals and emerging leaders own and leverage their expertise, personality, and authenticity to live their full potential. She guides businesses to get more conscious, strategic and deliberate in delivering on their brand promise and value position. She is the author of three books; The 6 Myths of Small Business Branding, Brand DNA, and her latest book, Personal Brand Clarity; Identify, Define, and Align to Become What You Want to Be Known For. Suzanne also trains speaker-brands to deliver their expertise to audiences that enlists, equips, and engages them to want more!

    Suzanne is founder of Brand Ascension, has over 30 years of business brand consulting experience, is an international speaker, consultant, award-winning graphic designer, and certified trainer.   
 

Photo of Suzanne Tulien