Building Your Brand is an INSIDE Job!
It’s in your DNA…Let’s identify and define it!
Build your Brand DNA + Walk Your Talk. Your brand didn’t come into existence when your logo was designed or marketing campaign executed, or website published. Your brand became known as the result of the collective perceptions others have of their experience with you, your products and services. Your brand is who you are, its your why, how you show up, how you deliver, and the impression you leave on others. So when your internal brand DNA is fully identified, defined and aligned, the result is an increase in your perceived value, ability to build more trust, charge what you’re worth, increase referrals and customer advocacy.
You Already Have a Brand…
The Real Question is ‘Are You In Control of It?‘
Are you CONSCIOUS of what your brand is? Do you ‘OWN’ it? Surprisingly, whether you are a PERSONAL BRAND or a part of an ENTITY brand, many cannot articulate their brand position to a level where they are able to consistently leverage its value. Because a brand is a perception, your brand begins the moment it is perceived by others through all the senses. Is your brand delivered consciously by design or by default?
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