Do you have absolute clarity as to what your BRAND STANDS FOR?
Can you identify ONE WORD your brand ‘OWNS’ in the
minds of your ideal market?
Do you know what your customers would MISS MOST
if your brand CEASED to EXIST?
Can you and/or your employees readily verbalize the
proof points of your BRAND PROMISE?
Does your brand adequately reflect its core values in your actions,
behaviors and customer experience?
You already have a brand, but are you IN CONTROL OF IT?
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“Brand Ascension’s Brand DNA process helped us understand what we stood for as a brand and what made us unique. It enabled us to define our distinctive brand attributes which served as the foundational framework so that every employee understood how they contributed to the uniqueness of Aleut. This understanding enabled each employee to be a ‘brand ambassador’ for the company giving us 1000 marketers instead of 3.
Bottom-line is the brand consulting/training work done by Brand Ascension had a direct effect on our rapid growth to $100 Million in revenues. The process allowed all Aleut employees to become ambassadors of our brand because they understood and were part of the process of defining and building our brand. I would highly recommend The Brand Ascension Group to any company to increase their overall success.”
– John Baily, CEO, Aleut Management Services
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Are YOU MARKETING a BRAND
you have NOT YET FULLY DEFINED?
For businesses with up to 500 employees…Uncover Your Brand DNA + Walk Your Talk. Your brand didn’t come into existence when your logo was designed, marketing campaign executed, or website published. Your brand became known as the result of the collective perceptions others have of their experience with you, your products and services. Your brand is who you are, its your why, how you show up, how you deliver, and the impression you leave on others. So when your internal brand DNA is fully identified, defined and aligned, the result is an increase in your perceived value, ability to build more trust, charge what you’re worth, increase referrals and customer advocacy.
You Already Have a Brand…
The Real Question is ‘Are You In Control of It?‘
For SOLO-PROFESSIONALS…Are you CONSCIOUS of what your brand is? Do you ‘OWN’ it? Surprisingly, most solo-professionals don’t realize that they, themselves are a PERSONAL BRAND (the BRAND of their business) and many cannot articulate their brand’s value position to a level where they are able to consistently leverage it distinction. Is your brand delivered consciously by design or by default? Take control of how your brand is perceived with this new book!
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Check out my Personal Branding online COURSE for SOLOPRENEURS (coaches, consultants, speakers, agents, brokers, practitioners, distributors):
When you are ready to realize your own brand’s true distinction and get the clarity you need to leverage it in your business, and personal life to live your potential – then check out this online, self-directed course designed for YOU: IGNITE YOUR PERSONAL BRAND PRESENCE