What's in
YOUR
BRAND DNA?
Are you spending money Marketing a Brand
you haven't yet fully defined?
you haven't yet fully defined?
Your Brand DNA is the GENETIC CODE
to your COMPETITIVE ADVANTAGE!
Time to get MORE...
Kristin Goodwin, retired Brigadier General USAF, MA, ACC, CPQC, realized she needed to identify and define both her personal (Personal Brand Presence) and business brand (Brand DNA) outside of the military. This work enabled her and her business partner to clarify their value position, surface distinction, and confidently articulate their 'Why' and powerful 'Brand Promise'. The result catapults them into the crowded market of consulting with uniquely defined characteristics that help them rapidly create competitive advantage.
For more testimonials like this click HERE.
For more testimonials like this click HERE.
FIRST, ASK YOURSELF THESE QUESTIONS...
What Brand experience are you & your employees creating for your customers?
Does your Brand start internally within the hearts & minds of the leaders and employees?
Is your Brand setting the service standards of your industry?
Does your Brand consistently attract, establish rapport,
and retain your customers so they become your NO-COST sales force?
and retain your customers so they become your NO-COST sales force?
(because a brand is just a set of perceptions)
The real QUESTION is...
"Are You In Control of It?"
"Are You In Control of It?"
- You started your business to make a difference. You believe you offer something unique, better, more powerful, more impactful than your competition and you are driven to walk your talk and deliver on your promise.
- You believe your employees are your greatest assets. They bring life to it, expand it, make it more interesting, and leverage your vision. It is important to you that each employee is fully on board with the brand promise and is inspired to represent it within their work. You dig the hum of teamwork, support, and an ‘I got your back’ attitude.
- Everyday you strive to be better. You're not afraid to spend money to improve how you serve others, in fact you constantly seek out ways to elevate the delivery of your product or service, even the smallest of nuances, and seek compelling ways to implement them, and you want your entire team to embrace it.
- You have a deep passion for what you do; it’s “your baby.” You worry about how it is growing, developing and what it will ultimately evolve into. You are proud of what you do and how you serve others, and want to bring your employee team along on this journey.
- You respect expertise. You know a lot and love to learn, but you’re also keen to understand you cannot know it all. You seek out others who can ‘fill in the blanks’ with expertise that will help grow your business faster. You enjoy powerful collaboration towards growth, and want to include your employees to inspire their ‘ownership’ in what they do.
- You thrive with momentum & expansion. Impatience is not your best feature, but it helps you keep things moving forward and evolving the business to the next level. You embrace change that inspires you to become better collectively as a team.
- You are a smart, calculated risk-taker. Entering into the unknown excites you, but you first check in with your gut, and when it feels right, you commit full on and see it out. You relish in over the top results, and understand the power of inspiring your team to achieve!
- You pride yourself on impacting other’s lives. You strive to deliver distinctive, memorable experiences that awaken people to a new way to experience what you offer, and especially when they acknowledge your brand ‘Why.’
Then, you are ready to...√ CLARIFY & ARTICULATE
what makes you different and establish your competitive advantage in the minds of the market, with your message, marketing, visuals, website and more.
√ ENLIST, EQUIP & ENGAGE your TEAM
your employees to live the Brand, and walk your talk – building deeper levels of customer trust.
√ FULLY RECOGNIZE AND EMBRACE YOUR BRAND'S PROMISE
and create processes that enable your employees to DELIVER it, authentically and consistently.
√ REDUCE YOUR DEPENDENCE ON MARKETING
initiatives to acquire new clients. Increase the engagement + advocacy of your current and past clients through the delivery of your promise via your employees.
√ TURN CUSTOMER LOYALTY INTO ADVOCATES
and highly qualified referrals, who keep coming back, and telling their friends.
√ CREATE ENGAGING & MEMORABLE EXPERIENCES
that affirm the brand's purpose via your employees and into the hearts of your customers.
√ CONNECT WITH YOUR CLIENTS
at a deeper, more meaningful level.
Signature Brand Defining Programs
Realize Your Genetic Code to Competitive Advantage.
Business Brand DNA in a DAY!
Need Brand Clarity Fast?
Brand DNA in a Day is your program.
Accelerated onsite expert facilitation to flush out your unique Brand's DNA before you spend one more dollar in marketing! Designed for small businesses with up to 10 employees.
Business Brand DNA
Want to Clarify & Infuse Your Brand DNA into
Every Facet of Your Organization?
Every Facet of Your Organization?
A 6 month, comprehensive, deep-dive into identifying & defining the attributes that make up your unique Brand value
position, and then we put it into ACTION within your culture, systems & processes & leadership! Undeniable brand distinction.
position, and then we put it into ACTION within your culture, systems & processes & leadership! Undeniable brand distinction.
Click on the upper right corner to access MORE Brand DNA graduate testimonials.Benefits of Brand DNA Clarity...
- Clarify Your Identity: Identifying your unique brand DNA helps business owners gain a clear understanding of who they are and what they stand for, forming the foundation for all marketing efforts.
- Target Audience Connection: Defining your brand DNA enables you to align your messaging with the specific needs, values, and desires of your target audience, fostering a deeper and more meaningful connection.
- Market Differentiation: By articulating your brand's distinct personality, values, and purpose, you set yourself apart from competitors, making it easier for customers to choose you over others in a crowded marketplace.
- Consistency Across Channels: Aligning with your brand DNA ensures consistent messaging across all marketing channels, reinforcing your brand identity and making it more memorable to customers.
- Value Proposition Refinement: Understanding your brand's core essence allows you to refine your value proposition, making it more compelling and relevant to your audience, thus driving customer loyalty.
- Authentic Storytelling: A well-defined brand DNA provides authentic storytelling material, enabling you to connect with your audience on a personal and emotional level, leading to greater engagement.
- Enhanced Brand Loyalty: When customers resonate with your brand's values and purpose, they are more likely to become loyal advocates, driving word-of-mouth marketing and long-term success.
- Effective Marketing Budget Allocation: Aligning with your brand DNA ensures that marketing efforts are directed toward strategies and channels that resonate most with your audience, optimizing your budget.
- Adaptation and Growth: In a dynamic market, a strong brand DNA serves as a stable anchor for your business, allowing you to adapt to changing circumstances while maintaining brand consistency.
- Long-Term Sustainability: By investing in brand alignment, business owners create a sustainable foundation for their enterprises, setting the stage for enduring success and growth in their markets.
- Become the WorkPlace of CHOICE!: Clarifying your brand's DNA provides the differentiation that enables you to focus on how to attract prospective new hires who resonate with your brand values & distinctions.
Schedule your brand dna discovery call
BECAUSE YOUR BRAND IS YOUR BUSINESS.TM
Meet Suzanne
Brand Clarity Expert, Author, Speaker, Certified Trainer
I’m here to help you get Conscious, Be Inspiring, & Grow your brand.
Uncovering your brand distinction and value position is in my DNA.
For over 30 years, my BRAND DNA methodology has been defining and clarifying the value positions of my clients who want to leverage themselves for competitive advantage. Because walking your talk & delivering on your promise is job #1!
From the solo-professional personal & leadership brand development to branding businesses with employees, the goal is to clarify your distinction by examining who you are from the inside out and then committing to taking action on fully walking your talk and ultimately becoming who you want to be known for.
My Brand "Why" -
“I EXIST TO BE A CO-CREATIVE PARTNER IN THE EVOLUTION OF
“I EXIST TO BE A CO-CREATIVE PARTNER IN THE EVOLUTION OF
SELF-ALIGNMENT + BUSINESS AUTHENTICITY; A CATALYST FOR CONSCIOUSNESS, INSPIRATION AND GROWTH.”
STOP MARKETING, for now, START BRANDING.
Brand DNA:
Uncover Your Organization's Competitive Genetic Code for Competitive Advantage
Uncover Your Organization's Competitive Genetic Code for Competitive Advantage
What Clients are Saying...
Check out the many podcasts Suzanne has been interviewed on!
Copyright Suzanne Tulien
