Brand Consulting

Brand Consulting

Is your company living its PURPOSE?

As a purpose-driven company, you are wanting more meaningful ways to impact the world through your employees and your products and services…and it begins with living your DNA.

Consistency. Alignment. Communication clarity. Whether you are a small business or mid-market level company, strategic and deliberate internal brand strategy can help your business quickly achieve it’s highest level of impact and contribution…What you envisioned your business to become.

Conscious, strategic internal brand alignment helps:

  • Create powerfully productive levels of consistency with employees and customer experiences
  • Align and engage customers with your brand ‘why’
  • Appeal to the broadest possible target market – without diluting the brand distinction
  • Enable ‘premium pricing’ opportunities
  • Insulate you during price wars & recession
  • Attract more co-branding partner opportunities
  • Be more insulated from negative PR or brand crisis and help mitigate any damage
  • Recruit the best talent
  • Retain valuable associates and instill a strong sense of workforce pride
  • Mandate internal comprehension, clarity, focus, planning and effective execution.

Depending on where your organization is in the maturity of its brand alignment, we typically follow a sequential brand building process to ensure a comprehensive, sustainable initiative that is customized to your unique DNA, business model, culture, and positioning.

Brand Consulting projects are unique to the fundamentals of your business and are quoted based on a Needs Assessment and understanding of your ultimate goals. Our brand strategy & consulting is project-based and estimated in a retainer format.

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Initial Brand Definition Process: Middle Market Size Companies

ONSITE FACILITATION with your selected employee team
IDENTIFY IT. DEFINE IT.

This is our flagship entry point brand-building program for every consulting client we work with…
•    Featuring our unique Dimensional Nucleic Assets®  (DNA) Methodology

Our private, onsite facilitation is an engaging,  2-day session that
brings together several of your key employees to reinvent or invent your distinctive Brand DNA. A fast-paced, intensive working session that results in amazing ideation and behavioral traits that can be operationalized within your company to transform how your brand behaves and catapult growth. Contact us for fees & scheduling.

[Less than 50 employees?: CLICK HERE to consider our online Brand DNA training program with consulting support. ]

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Personal Brand Leadership Programs

Workshop + Coaching Program is designed specifically for the emerging leaders within your organization. This program will enable managers and supervisors to identify and define their unique personal brand and how it complements the organization’s brand culture.

Through thought-provoking training & exercises, your emerging leaders consciously, strategically and deliberately map out their unique core attributes that make up who they authentically are, and build out action items to begin leveraging their  distinctive skill sets and abilities which enhance their roles.

70% of your customer’s brand perception is determined by the experience they have with the people representing the brand.

[Contact usfor details on the flexibility of this program + how it can fit within your talent development curriculum.  719.660.2533

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DEFINE IT: Brand Diagnostic

Understanding the “baseline” of where YOUR brand’s current position in the market relative to your completed Brand DNA position is essential to elevating YOUR brand.
…BECAUSE YOUR BRAND IS YOUR BUSINESS™!

A recommended program immediately following the development of your Brand DNA. Our Brand Diagnostic consists of a thorough assessment of YOUR Brand DNA as perceived externally by your customers and internally by your own employees. Very importantly, it involves reviewing YOUR current business practices internally relative to how you deliver at key customer ‘touch points’ compared to your Brand’s DNA. We also utilize our proprietary assessment tools to assess your level of brand elevation in key areas.

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LIVE IT : Brand Action & Implementation

Crucial to building your brand is how every employee’s thoughts and actions reflect YOUR Brand Promise. Living the brand requires that your organization establish the beliefs and behaviors associated with YOUR brand’s ‘way of being’ which reinforces the Brand Promise. Every transaction, every employee interaction, every customer interaction, every communication, every problem resolution is an integral ingredient to your brand culture and part of a collective consciousness that permeates every aspect of the brand internally.

At the heart of our Brand DNA Elevation™ Methodology are the Brand Promise and the key drivers that are essential to delivering consistent, relevant and distinctive experiences. These key drivers include:

  • Leadership
  • Culture
  • Systems/Processes

Brand Leadership Development: Brand Elevation begins with leadership in the organization.

Delivering on the brand promise and achieving sustainable business results require that leaders and their teams cultivate and integrate the skills necessary to elevate their capabilities. Our executive coaching services are instrumental in helping leaders uncover profound insights within themselves and recognize the distinctive strengths and competencies they have to create their future and elevate their leadership capacity to achieve breakthrough results for their brand. Some of our leadership assessment tools include, but not limited to:

  • Personal Brand Presence™ Assessment
  • Brand Culture Alignment
:  Brand elevation prospers with the culture of the organization.

Cultivating the desired culture is a continuous work in progress. Embedding YOUR brand’s ‘way of being’ throughout the organization through customer appreciation standards that set the tone for how everyone should feel about the brand.
  • A unique feature of our brand alignment services is our Branded for Hire™ customized program:
    •  One and one half-day facilitation session on hiring the right person the first time.

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PROFIT! : Brand Management & Metrics

Brand elevation is anchored in systems and processes from a brand scorecard tool.
 Systems and processes support the behavioral framework and when fine-tuned reflect the Brand DNA, Platform and Promise in action. They must enable everyone in the organization to enhance the brand experience for all. Our approach includes review and recommendations on refinement of key systems and processes such as:

  • Internal Brand Alignment – get your systems and processes, culture, and leadership in alignment
  • Accelerated and Experiential Training and Team-building
  • Performance, Rewards and Recognition Alignment
  • Multi-sensory Alignment of Brand Experiences: at the operational, interpersonal, exceptional and symbolic level
  • Brand Multi-sensory Audit
  • Employee and Customer Feedback
  • Customer Nurturing
  • Conscious Process Improvement
  • Brand Success Metrics
  • Brand Presence™ Elevation – the extent to which you are thinking and acting with total awareness like an authentic brand
  • Brand Customer Focus™ Elevation – the extent to which you are creating that winning “chemistry” between YOUR brand and your customers
  •  Shopper PI™ – uncovering how you ‘fare’ as a brand compared to your competitors using our unique ‘sensory’ assessment.

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