To Know Your Brand is to Be Your Brand

Brand-D-N-A-Model-2014

By Suzanne Tulien, Brand Elevation Enthusiast, The Brand Ascension Group It’s already April, 2015. Business owners everywhere are still wondering what this year will bring them in terms of profits, growth, evolution, and success. Over the past several years all of us have learned lessons in sustainability, creativity, and out-of-the-box thinking; it’s the survival mechanism […]

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Your Brand: The ‘Dark Matter’ of Your Business

cosmosSquare

I was watching one of those mind-blowing shows called ‘Inside the Milkyway’ on the National Geographic channel the other evening and it occurred to me how I could relate one of the weirdest concepts in astronomy to the concept of BRAND. For those entrepreneurs who tend to put branding into the same bucket as marketing […]

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

It’s 2015 – Do You Know Where Your Brand is Going?

Binoculors

The other day, I watched a replay of a show on CNBC called ‘Keeping America Great’ featuring two prestigious American icons, Bill Gates and Warren Buffett. One of the questions from a college student was directed at Mr. Gates and asked something like this “Considering your level of success, what do you attribute to just […]

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

11 Reasons to Consciously, Strategically, & Deliberately Brand from the Inside Out

This will be a short article that is pointed to get you thinking about the impact of internal brand development and management for your business. You already have a brand (the collective perceptions both your employees and customers have about you — and lots of times even those two are vastly different), your real concern […]

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Three Ingredients to a Powerful Personal Brand Presence℠

  I often get asked in interviews, “What makes up a good Personal Brand?” My immediate response is simpler in concept than it is in action: “Walk your talk.” ‘Good’ Personal Brands are those who keep their word, act on what they promise, and follow through with integrity. Period. But, when you get down to […]

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Branded Leadership Requires Clarity, Direction, and Focus.

Is It In Your DNA? You may be experiencing an impulse to evolve yourself, to realize the full potential of your expertise and make your greatest contribution to your profession, family and relationships. You may yearn for deeper experiences of trust, accomplishment and feel a longing to come more fully alive. You may even intuitively […]

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Leverage Unique Brand Vocabulary and Create Brand Distinction

Watch this short video or read the blog below to learn how the use of key words and phrases can alter the overall perceptions others have of your business brand. This brandbyte #1 is all about realizing the use of words in creating internal brand culture and memorable customer experiences. And as always, we start […]

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Afraid of Recruiters Stealing Your Employees?

Look Inside Your Brand’s Culture for the Secret Weapon One of my clients that I do some online work for asked me to remove the email links to the pictures and name of some of their employee teams that are displayed on several of  their site pages. She explained that the CEO was concerned that […]

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

The Fallacy of “Re-Branding”

Lipstick on a pig

Debunking the ‘external’ effort to re-position the brand. “Oh, you’re a brand consultant? Our company just went through a re-branding effort 6 months ago. We’ve all got new business cards, a new logo, and new ad campaigns coming out.” I cannot tell you how many times I hear this and like statements from those I […]

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

How to Build Your Business from the Inside Out

Internal Branding

Moving from a ‘push’ to a ‘pull’ strategy. I just read a white paper entitled Internal Branding; What is that exactly? By Allan Steinmetz, CEO of Inward Strategic Consulting, Inc. And felt compelled to add to his insights and hit on a couple of key overlooked areas of the process. First, I’d like to begin […]

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS