Are you managing your Brand behavior? Let’s discusses what Brand Management is (Active vs. Passive) and its power in building a successful brand. What’s in your Brand DNA? And how are you managing it? Check out this Brand Byte video…
Branded Leadership Requires Clarity, Direction, and Focus.
Is It In Your DNA? You may be experiencing an impulse to evolve yourself, to realize the full potential of your expertise and make your greatest contribution to your profession, family and relationships. You may yearn for deeper experiences of trust, accomplishment and feel a longing to come more fully alive. You may even intuitively …Read the full article…
To Know Your Brand is to Be Your Brand
By Suzanne Tulien, Brand Elevation Enthusiast, The Brand Ascension Group It’s already February, 2019. Business owners everywhere are still wondering what this year will bring them in terms of profits, growth, evolution, and success. This article will be brief, as I just have one point I’d like for you to consider as you progress your …Read the full article…
CUSTOMER SERVICE MISHAPS – DO YOU HAVE A PROCESS FOR QUICK RECOVERY?
Service recovery is a big issue for many businesses. Service mishaps happen all the time, but how often do they happen in your business? Are you keeping track? When it does happen, you can’t mess around. Your employees need to be empowered to recover as quickly as possible, show the customer you care and make …Read the full article…
Do You OWN Your Personal Brand?
Just to be clear, this isn’t an article discussing the legal ownership issues of your own personal brand, or anyone else’s. I want to stir up some conversation about your ‘Psychological Ownership’1 of the personal brand YOU portray. And with that comes the obvious question: “Are you even aware of your current Personal Brand, and ultimately, …Read the full article…
Internal Brand Development Answers 3 Key Positioning Questions
When an organization makes a decision to initiate a formalized internal brand development exercise they must prepare for and expect the results to impact every facet of the business. You see, branding isn’t about putting a prettier ‘lipstick on the pig’ (a new logo and website refresh), so to speak. True brand development starts from …Read the full article…
Why You Should Not Ask for Feedback on Your Business Card & Logo at a Networking Event.
It never fails… I get asked often enough this question when I meet people at various events I attend from delivering workshops to networking events. When they find out I am a brand consultant, the eyebrows go up, the cards come out, and the question starts with… “I just got these printed, (or, we just re-branded) …Read the full article…
What’s Missing In Your Marketing?…Your Personal Brand!
Most independent professionals don’t spend a lot of time uncovering their own most powerful marketable characteristics when communicating about their business. Rather, they tend to focus on marketing the features and benefits of the product. But you may be surprised to realize that it is YOU that your prospects are considering when it comes to …Read the full article…
PART B: Authentic Brands Live Their Story! Does Yours?
A powerful brand story, when executed well—builds trust, connection, and loyalty with your audience. In Part A of this post, we talked about authentic brands and how they live and breathe their story and how it’s reflected in their core essence—what they stand for and how they show up. You trust their story because you …Read the full article…
PART A: Authentic Brands Live Their Story! Does Yours?
A powerful brand story, when executed well—builds trust, connection, and loyalty with your audience. Does your brand have a story? You know—a story that’s captivating and inspiring; has real meaning and comes from the heart of what you’re all about as a brand. It’s a story your employees believe in. They stand behind it through …Read the full article…
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