A powerful brand story, when executed well—builds trust, connection, and loyalty with your audience. Does your brand have a story? You know—a story that’s captivating and inspiring; has real meaning and comes from the heart of what you’re all about as a brand. It’s a story your employees believe in. They stand behind it through …Read the full article…
The Time is Now to Turn Your Focus Inward
For savvy, visionary, motivated small business entrepreneurs: Rise up out of the negativity of the economy and leverage this moment in time by working ON your business brand. Explore the power of defining, creating and building your own unique BRAND DNA.
What is the ‘One Word’ You Want to Own in the Minds of Your Market?
Regardless of the size of your organization, has the question been asked, “What is the one word you want to own in the minds of your market?? Before you answer, first think about…
The Importance of Regularly Assessing Your Brand’s Performance
Save time, stay on course, build brand momentum As business owners, it’s too bad we don’t have a crystal ball to see what steps we should take to grow our business more effectively. There’s no doubt we would all peek into the future to help guide us if we could. When our efforts seem …Read the full article…
Is Your Brand ‘Cognitively Resonant or Dissonant’?
I am continually amazed at how many brands espouse to certain values and a way of being only to be disappointed when they don’t live up to what they say they are. When we live by our values, we reaffirm what we stand for to our employees and customers. When we don’t live by our …Read the full article…
DARE TO BE YOUR OWN BRAND!
Overcome the Common Stumbling Blocks to Executing a Winning Personal Brand Strategy
When is the Right Time to Brand?
Recently, I have had several entrepreneurs make the statement to me… “I’m not sure I am ready to brand myself/my business.” (Maybe because they are a start up, or think it’s too expensive, or don’t have employees yet, or… [insert excuse]). This immediately provides a red flag to me in that there is a lack …Read the full article…
DEFINE YOUR UNIQUE BRAND! Because Your Brand Is Your Business™
Your brand is a perception that lives in the minds of your target audience. Yes, it’s an audience and that audience includes your customers, employees and the communities in which you do business. So, if you haven’t taken the time to define your brand then how can you manage to a perception you want to …Read the full article…
Are You Speaking Your Brand?
Enhance your Brand’s Experience with a Unique Language! Have you ever thought about the vocabulary you use in your every day interactions with customers, even with your employees? If you think about it a unique vocabulary can create an advantage in a very meaningful way to show up distinctive in how you interact internally (with …Read the full article…
It’s Time to Think Differently About Brand Differentiation
As business owners, we know that differentiation is one of the key attributes that win and keep business. Unfortunately, many business look at their differentiators from a product feature standpoint; which means they are missing a hugh component to true brand differentiation. Remember, a brand is a perception. We all have a brand; good, bad …Read the full article…
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