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BRAND AWARENESS; It’s All a ‘TWITTER®’

June 1, 2009 By Suzanne Tulien

Why using Twitter strategically can build your brand


Have you been wondering how Twitter®, a free social networking service (www.twitter.com), can help you build brand awareness for your company? I must admit, I was a bit skeptical at first, but after encouragement from a business associate, I decided to give it a whirl and a whirl it has been so far.  After just a few months of investigative use of the tool, I am now a firm believer that Twitter can definitely build tremendous awareness for any brand.

 

To date, no one really knows how many users are registered on Twitter. Some say as much as 5 million; others say as much as 10 million or more worldwide. When I heard these numbers, I thought, ‘Now that’s a huge opportunity for exponential brand exposure – with no hard costs!’

 

One thing we do know is that Twitter has grown in popularity at an extraordinary rate. So many people are using Twitter from all walks of life to expand their reach and express their brand—whether business or personal. This includes individuals, businesses, professionals, celebrities, and politicians—from all over the world.

 

What is Twitter?

1.       Specifically, Twitter is a micro-blogging and instant messaging tool for your company. You can literally Tweet what you want all day long just so long as you stay within the 140 character or less limit per message.

2.        It’s a mass-communication tool to leverage your business message to the world. Some businesses are even dedicating staff to manage their Twitter accounts. And best of all it’s free to join – what a great brand awareness tool!

 

What are Some Basics in Getting Started with Twitter?

1.       When you register your account, create a complete profile on your business. Make sure you fill out all requested areas to include a graphic (visual) of your brand’s logo, your website URL, and a bio of your business. Your bio is very important as it is one of the first things people check out when they go to your Twitter page. They want to find out more about you. In your bio, be specific and to the point, as you are limited in the number of characters – 160. I am constantly referring to other’s bios to determine whether I want to follow the person/company or not as it’s important to connect with those who have a mutual interest in what The Brand Ascension Group does in the area of internal brand definition, creation, strategy and management.

 

Also, your website URL in your company profile is important. People who check you out see that  as well and they can click on it to get to your website. I check out everyone who has a website URL as that provides a lot more information on who they are and what they do and helps me determine if I want to follow them and their Tweets.

 

2.       Create a custom background on your Twitter page that is highly appealing and has the same look and feel of your brand based on your unique Brand DNA. See https://www.brandascension.com/dna_webinar_weblanding.html for more information on defining your unique Brand DNA. This is extremely important. Your Twitter page should mirror the look and feel of your website, and emulate your distinctive brand attributes (Values, Style, Differentiators and Standards), which are the foundational elements of your Brand DNA. This creates consistency every time when others engage with you on Twitter, not to mention it’s essential to define and build your brand, and catapult your business growth. Notice how ours is highly relevant to our unique look and feel of our visual brand dress. Check out www.twitter.com/CarolChapman, www.twitter.com/SuzTulien, or www.twitter.com/brandascension (which we just set up).

 

3.       Make your Tweets understandable, inviting, compelling and informative. You want to attract the right Tweeters as followers and you’ll want to follow those that have a common interest in what your business brand has to offer. So, make sure the information you Tweet is useful.

 

How Can I Build Brand Awareness on Twitter?

1.       If you want to gain maximum exposure, keep yourself on the “public timeline” so everyone sees your tweets. To do so, leave the “Protect Your Updates” box in the Settings area unchecked.  If you check this, then your Tweet updates will become private and you’ll have to approve who you can follow you every time. It will also keep your updates out of search results within Twitter and you don’t want that to occur as this dramatically reduces the ability of others to find your company.

 

2.       Use the ‘Find Other People’ or ‘Search’ tool on Twitter. Just type a name or particular concept such as branding, culture, marketing, etc.. This can be huge if you type in people in your industry and then find others that are following them. It opens up your reach significantly within your targeted industry or area of interest.

 

3.       Post updates (messages) regularly (i.e., several times daily). Share your knowledge and resources, create mini-press releases (remember 140 characters or less) on something of interest about your company, notify others of your products and services, white papers, case studies, business events, etc. Don’t forget to provide any links to the information either on your website or other URLs.

 

4.       Use Twitter to make connections, identify prospective customers and point others to your company’s website or other website with resources. This is a huge opportunity, as you build followership, to communicate information on what you are doing, your products and services, new product or service launches, or other resources you may want to point others to.

 

5.       Create multiple accounts to exponentially expand your company’s exposure.

 

6.       Leverage powerful tools to manage your accounts and the exposure of your brand. Go to https://adecon101.blogspot.com/2009/03/100-twitter-tools-to-help-you-achieve.html for 101 resources you can use. In the meantime, here’s three tools I’ve checked out recently and am using that you may want to consider:

*       TweetDeck.com –allows you to stay in touch with what’s happening at any given point in time, and connect you with your contacts on Twitter in a single concise view.

 

*       TweetSpinner.com or TweetLater.com– enables you to create and schedule Tweet messages in advance and manage these activities so as to increase your productivity.

 

*        TweetScan.com – allows you to find out information that is being Tweeted about your company and brand keeping up real-time with what is being said about you.

 

HAPPY TWITTERING! Feel free to respond to this article as it will be posted on our blog at https://feeds.feedburner.com/BusinessBrandingTips. We’d invite you to share your experiences in the use of Twitter with us and others who read our blog.

 

Don’t forget to check out and sign up for our brand-defining e-course “Ignite Your Business Brand DNA”  at https://www.brandascension.com/dna_webinar_weblanding.html

 before you get too far  using  Twitter—as it will only ensure consistency, relevance and distinctiveness with your brand in how you show up on Twitter.

 

And….stay tuned for future additions to this article as The Brand Ascension Group expands its knowledge, expertise and success in using Twitter and other social media tools to build brand awareness and grow our business.

 

Filed Under: Uncategorized

Testimonials

“Suzanne is a fantastic brand expert who makes an immediate impact to the bottom line. Her efforts helped me successfully launch a small business venture (fitness gym: dynamic-gyms.com) into a very competitive market achieving break even revenue goals within three weeks of opening! Simply unheard of in this market segment. This would not have been possible without her direct efforts to help us succeed.”
Larry Solecki, CEO, Dynamic Training & Fitness Gyms

SarahRyals-Pic“Suzanne creates a wonderful experience to build an understanding of brand, especially for those who are new to brand basics. Her teaching modules are clear, well organized, thoughtfully explained, and she does a great job coaching teams through the work. The final outcome is an actionable foundation for delivering a consistent, meaningful brand experience for all the brand’s stakeholders.”

Sarah Ryals, Women's Resource Agency Board Member
SuzanneKladder-BW-Round“Suzanne and her Personal Brand program are amazing. She really gets you to take an honest, in-depth look at who you really are at your core and get past what you or others think you are. She helped me abandoned the idea that I needed to be perfect and to realize that perfection is me being me. The work I did with Suzanne continues to help me behave in a consistent, authentic way and it has had a positive impact on my business.”
Suzanne Kladder, Sales Whisperer
“By participating in Suzanne’s Personal Brand Mastermind Group I revealed my true, distinctive brand attributes which has allowed me to actively live my true brand self. It has been a tremendous value for my networking and branding of my consulting practice. Her program was professionally crafted and delivered with personal support and guidance. I would recommend Brand Ascension’s programs for any person or organization looking to elevate their brand presence.”
Mark ShadlePresidentSpeed2ResultsColorado Springs
VW-Round-BW“I’m more clear and consistent in my actions and communication across the board. I’m more mindful about what I do – and even more importantly, how I think – and have more clear direction of what actions to take next and why. Identifying, defining, and stepping into my authentic self was exactly what I was looking for and needing to kick-start my next level of success! Because I am “Uniquely Wise, Deliciously Inspired!” Thank you Suzanne!”
Veronica WirthOwner + Creative DirectorDesign BistroVermont
DeniseWhitaker-BW-Round“Taking the Personal Brand Presence course was like going through a re-birthing process for myself. It was truly enlightening to have that alone time with ME, and rediscover who I was. The course and consulting sessions were empowering, and added so much confidence to my state of being!”
Denise Whitaker, Realtor
“For years, I have been the gerbil on the wheel, trying with all of my energy, to be all things to all people.  It is so liberating to focus on the strengths I bring to the table and not worry about who that will line up with.  I love what you said about how when you let go of those who don’t line up, it only opens the door for more of those who do.  I am totally seeing that happen in my life and especially in my business!  I shared this with my business coach and he said that you were rig… Read more
Lisa Gross, Sr. Mortgage Lender, Peoples National Bank
“Wow, I wasn’t expecting such a breakthrough!” That is what you will tell yourself when you complete one of Suzanne’s Personal Brand Mastermind courses. If you are not aligned with your authenticity, everything in your life will suffer as a result. I highly recommend anyone who wants to get to the next level in business or their personal life to enroll in this series. This is an exclusive training program for high-caliber, high-potential clients so be ready to roll up your sleeves do… Read more
Cory Arcarese, CEO, CArc Media
  JanePeck“Suzanne has facilitated training in our organization to bring the branding basics to our team.  She is dynamic, entertaining and engages all the senses in her training methods.  If you are looking to elevate your brand and engage your team in the process, I highly recommend her.”
Jane Peck, MBAAdministratorEndodontic Specialists of ColoradoColorado Springs
“I highly recommend Suzanne for website, branding, and any and all creative work. She is excellent to work with: fast, on-time, full of fresh ideas, offers solutions, great attitude, multi-talented…and also fun! Suzanne has been a tremendous asset to Grizzard and our marketing program. She is an integral part of our team and success.”
Stacy Guidice, Marketing Dir., Grizzard Communications

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