Identify, Define, & Create Your Brand’s DNA in 30 Days or Less!
Uncover Your Organization’s Genetic Code for Competitive Advantage!
Become highly distinctive & consistent, engage your employees into being the Brand, and win customers for life! This is the tool to actualize your full business brand potential!
Brand DNA helps you establish a foundation for success by defining your distinctive brand attributes, values, style, brand differentiators, standards of performance, brand platform and brand promise; upon which to create competitive advantage, customer advocates, and memorable branded experiences.
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“Finally, a book that provides exceptional brand ‘conversation’ in an easy to understand guide…to create genuine brands that are based on real substance and not marketing hype.”
— Duane E. Knapp, Chairman of BrandStrategy, Inc. and the author of The BrandMindset® and The BrandPromise® books
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If you are like most small businesses, getting customer in the door is a priority and sometimes and all-consuming and expensive effort. What’s truly missing in this business building effort is creating a compelling and consistent brand experience from the inside out that keeps your employees on-brand and your customers coming back. Brand DNA is the bridge to that missing piece–an internal strategic brand positioning program designed to uncover and leverage your brand’s genetic code for competitive advantage.
Dare to dig deep to unearth and clearly articulate who you are as a brand and cultivate your organizational leadership, culture, and processes for brand advantage.
[Click here to BUY THE BOOK]
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“Brand DNA guides the reader in not only defining their unique brand, but living their brand in every aspect of their business; and often overlooked key component in building long-term success.”
— T. Harv Eker, Author of #1 New York times Bestseller, Secrets of the Millionaire Mind
