Personal Brand Mastermind Curriculum

My mastermind groups work from a monthly themed structured curriculum that keeps you conscious, strategic, and deliberate in identifying and implementing your unique brand’s value position. I am with you the entire way as we get the CLARITY necessary to create sustainable distinction and position you and your business as the ‘go-to-expert’ in your industry.

Join me, Suzanne Tulien, through this powerful 6 month brand elevation journey — you’ll never look at your business the same!

Here are some details as to what you will be accomplishing through this 6 month (2x mo. coaching) journey of brand elevation and clarity.

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SESSION THEMED CURRICULUM for COACHING:

Ignite Your Personal Brand Presence proprietary program…

COACHING SESSION #1: Define & Action Your Personal Brand’s Values & Style

• Clarifies key value positioning in your targeted markets

COACHING SESSION #2:  Define & Action Your Differentiators & Brand Standards of Living

• Uncovers compelling uniquenesses that set you apart and create competitive advantage
• Solidifies your focus and sets supportive actions to step into your unique Brand DNA

COACHING SESSION #3: Define & Action Your Personal Brand’s Mantra & Promise

• These tools solidify your position, affirm your promise, and help you deliver highly ‘on-brand’

COACHING SESSION #4: Leveraging Your Personal Brand to Live Your Potential

• Brand Vocabulary development for a powerful narrative
• Applying the 3 Most Powerful Characteristics of a Successful Brand

COACHING SESSION #5: Actioning Your Unique Brand DNA

• Review + Coach on: 30-60 sec commercial
• Courtesy 30 min. web site assessment – review
• Brand Task Implementation Ranking-Prioritize low-hanging fruit areas of action

COACHING SESSION #6: YOUR POINT OF VIEW

• MINI workshop 2 hrs.: Develop and take a stand in YOUR POINT OF VIEW distinction – Compose your narrative/content to speak relevantly to your target audience in collateral materials and website.

COACHING SESSION #7: CUSTOMER ALIGNMENT

• Stay aligned with your brand by learning and knowing who isn’t your customer and who is: “You know you’re a good fit if…”

COACHING SESSION #8: Creating highly relevant BRANDED CUSTOMER EXPERIENCES

• Customer Touchpoint Audit –
• Create Multi-sensory on-brand experiences: (refer to your multi-sensory exercise in Mod. 4) constructing your personal and business space that is in alignment with your brand [sound, sight, smell, taste, touch, intuit].

COACHING SESSION #9: WHO REFERS YOU?

• On-Brand Referral programs – 4 types of referrals Exercise – utilize your style + values to craft a unique referral program reaching out in a variety of ways.

COACHING SESSION #10: NEXT UP….

• Brand Task sheet – PRIORITIZATION – What’s next on your list to align with?
  • Marketing? [social media messaging, graphics, collateral, service sheets, one-sheet, postcard mailers, intro video script, video? etc.?
  • Social Media Designed Template (Bonus!)

COACHING SESSION #11: Finding and Aligning to Strategic PARTNERSHIPS

• Strategic partnerships who are relevant to your Brand Values + Style and can partner with you to grow
  • Host-beneficiary relationships

COACHING SESSION #12: FREE FOR ALL! CELEBRATION!

• What do you want to wrap up, hone in on, or get more clarity from?
• Situation? Scenario? You want to brainstorm approaches/positioning about?
• Are you ready to sustain your new ‘set point’?
• CELEBRATION OF COMPLETION OF ALL THIS FUN WORK ON YOURSELVES AND YOUR BUSINESS!

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…because your Brand IS Your Business!

I’m in, and ready to clarify & elevate
my Personal Brand Presence!
Register me now!