Your Brand IS Your Business.
Marketing is the easy part. It is easy to say anything you want in your external marketing messages to entice prospects to work with you. And sure, that might work for a while, but it’s clearly NOT sustainable. What is not so easy is to create a sense of complete distinction and engagement when they arrive at your ‘door’ with a specific expectation, without doing the internal development on what your brand actually represents + promises. Let alone, doing this over and over again CONSISTENTLY through every customer touch point and via every employee you hire.
But you already have a brand. The question is,
“Are you + your employees aware of & in control of it?”
That is why the step-by-step Brand DNA process was created. Truly successful brands don’t get established through external marketing messages, it starts internally within the hearts and minds of the leaders, employees, and culture of your business. We just have to discover it, define it, and become it.
70% of your customers’ perception of your brand is based on
the EXPERIENCE they have of the people representing your brand.
These statements ring true for my best clients, do they for you?
You started your business to make a difference. You believe you offer something unique, better, more powerful, more impactful, and you are driven to showcase it.
You believe your employees are your greatest assets. They bring life to it, expand it, make it more interesting, and leverage your vision. It is important to you that each employee is fully on board with the brand promise and is inspired to represent it within their work. You dig the hum of teamwork, support, and an ‘I got your back’ attitude.
Everyday you strive to be better. Your not afraid to spend money to improve how you serve others, in fact you constantly seek out ways to elevate the delivery of your product or service, even the smallest of nuances, and seek compelling ways to implement them, and you want your entire team to embrace it.
You have a deep passion for what you do; it’s “your baby.” You worry about how it is growing, developing and what it will ultimately evolve into. You are proud of what you do and how you serve others, and want to bring your employee team along on this journey.
You respect expertise. You know a lot and love to learn, but you’re also keen to understand you cannot know it all. You seek out others who can ‘fill in the blanks’ with expertise that will help grow your business faster. You enjoy powerful collaboration towards growth, and want to include your employees to inspire their ‘ownership’ in what they do.
You thrive with momentum. Impatience is not your best feature, but it helps you keep things moving forward and evolving the business to the next level. You embrace change that inspires you to become better collectively as a team.
You are a calculated risk-taker. Entering into the unknown excites you, but you first check in with your gut, and when it feels right, you commit full on and see it out. You relish in over the top results, and understand the power of inspiring your team to achieve!
You pride yourself on impacting other’s lives. You strive to deliver distinctive, memorable experiences that awaken people to a new way to experience what you offer, and especially when they acknowledge your brand ‘Why.’
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Shall we…?
Clarify and articulate what makes you different and establish your competitive advantage in the minds of the market, with your message, marketing, visuals, website and more.
Enlist, equip, and engage your employees to live the Brand, and walk your talk – building deeper levels of customer trust.
Fully recognize and embrace your brand’s ‘why’ (purpose), and create processes that enable your employees to become it, authentically and consistently.
Reduce your dependence on marketing initiatives to acquire new clients. And increase the engagement + advocacy of your current and past clients through the delivery of your promise via your employees.
Turn customer loyalty into advocacy and highly qualified referrals, who keep coming back, and telling their friends..
Create engaging and memorable customer experiences that affirm the purpose of the brand via your employees and into the hearts of your customers.
Connect with your clients at a deeper, more meaningful level.
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So, Stop Marketing, for now, Start Branding.
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3 Ways to Uncover Your Genetic Code for Competitive Advantage
for Businesses with Employees:
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A MUST READ:
Brand DNA, Uncover Your Organization’s Genetic Code for
Competitive Advantage (hard or soft cover book or Kindle). For the
‘do-it-yourself’, driven entrepreneur who loves a step-by-step system for
developing a powerfully branded business.
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SMALL BUSINESS with Less than 50 Employees:
IGNITE YOUR BUSINESS BRAND DNA – ONLINE Self-directed program with
face-to-face expert consulting support through each module. When you want your
business brand to become crystal clear, more consistent and distinctive, engaging and
embedded into the hearts and minds of your employees, and of course, your customers.
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MIDDLE MARKET SIZED COMPANIES: 50+ employees
LIVE 2 DAY, ONSITE FACILITATION: Discover the details of your brand’s authentic genetic code for competitive advantage in this high energy collaboration with up to 16 key members of your team. We will uncover clarity within your unique business Brand DNA, engage your team to take ownership and align your culture to out-behave your competition with consistency, distinction + engagement! [Click Here to Contact me for more information]
