This will be a short article that is pointed to get you thinking about the impact of internal brand development and management for your business. You already have a brand (the collective perceptions both your employees and customers have about you — and lots of times even those two are vastly different), your real concern …Read the full article…
CUSTOMER SERVICE MISHAPS – DO YOU HAVE A PROCESS FOR QUICK RECOVERY?
Service recovery is a big issue for many businesses. Service mishaps happen all the time, but how often do they happen in your business? Are you keeping track? When it does happen, you can’t mess around. Your employees need to be empowered to recover as quickly as possible, show the customer you care and make …Read the full article…
PART B: Authentic Brands Live Their Story! Does Yours?
A powerful brand story, when executed well—builds trust, connection, and loyalty with your audience. In Part A of this post, we talked about authentic brands and how they live and breathe their story and how it’s reflected in their core essence—what they stand for and how they show up. You trust their story because you …Read the full article…
PART A: Authentic Brands Live Their Story! Does Yours?
A powerful brand story, when executed well—builds trust, connection, and loyalty with your audience. Does your brand have a story? You know—a story that’s captivating and inspiring; has real meaning and comes from the heart of what you’re all about as a brand. It’s a story your employees believe in. They stand behind it through …Read the full article…
What is the ‘One Word’ You Want to Own in the Minds of Your Market?
Regardless of the size of your organization, has the question been asked, “What is the one word you want to own in the minds of your market?? Before you answer, first think about…
WHAT’S THE ‘DIFF?’
This article was spawned once again from an experience that jarred me to thinking about the power of brand differentiators and how so many small business owners have an enormous opportunity to leverage and capitalize on them….but just don’t.
Branded Imagination
Imagine a business world with an extraordinary level of brand consciousness that shows up in actions and behaviors consistently — walking their talk and living their brand day in and day out.
A Woman’s Touch: Up-leveling the Branded Customer Experience
I’ve never been more excited to go get my mammogram this year. Yes, you heard me right. I was excited. I remember what I experienced last year at the The Center for Women’s Imaging, Penrose St. Francis (CWI) and was blown away. Latte’s, gourmet cookies, lemon infused water, sugar hand scrub, trail mix, soothing environment…I …Read the full article…
It’s 2015 – Do You Know Where Your Brand is Going?
The other day, I watched a replay of a show on CNBC called ‘Keeping America Great’ featuring two prestigious American icons, Bill Gates and Warren Buffett. One of the questions from a college student was directed at Mr. Gates and asked something like this “Considering your level of success, what do you attribute to just …Read the full article…
Leverage Unique Brand Vocabulary and Create Brand Distinction
Watch this short video or read the blog below to learn how the use of key words and phrases can alter the overall perceptions others have of your business brand. This brandbyte #1 is all about realizing the use of words in creating internal brand culture and memorable customer experiences. And as always, we start …Read the full article…
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